The so-called god is just a person who has done something to the extreme!
Author | Li Dawei
Source | Internet Brand Official (szwanba)
A bowl of ramen, with an annual income of
7.5 billion yen (about 460 million yuan).
Someone is queuing for it,
continuously queues 7 days 7 nights ,
sets Guinness world record ! What’s even more incredible is .
This store has become a must-see for
travelers to in Japan!
It is the "ramen god shop"
- Yilan ramen!
But in fact, in the Japanese ramen industry,
中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中博 中� Why is
? But it has become the myth of the ramen world?
There was a couple in 1960.
opened a street shop in , Fukuoka , Japan,
It only sells one food -
Fukuoka type turtle bone ramen.
Because has a strong taste, it is cheaper ,
is especially popular among workers .
As we grow older, the couple can't do it anymore.
wants to close the store and retire.
because loves the taste of Yilan ramen too much.
guests refuse to agree. try his best to keep , and
The couple barely continue to open.
was originally just to make a living, but
finally became "righteous" .
But the two old bodies couldn't stand it, so the guests of
asked them to find a way:
simply to get a member, and non-members won't be allowed to enter the store !
In 1966, Japan's first member-based ramen was born.
opened the Yilan ramen to the legendary first door !
Japan is a big ramen country,
You can eat ramen everywhere,
At this time, a restaurant that suddenly appeared in
that actually requires members to eat noodles,
is that people will have curiosity ,
people are very curious,
This restaurant has "beautiful",
So people come to try it out.
Although the membership system was a move that had to force ,
but accidentally inserted . ramen became popular because of this!
Later, the old couple couldn't hold on.
There was a customer who often came to the store recommended a person who could inherit the concept of Yilan ramen to the couple.
is , the current president Ji Fuxue .
Jifuxue did not disappoint, and
Yilan ramen in his hands has become "mythical "!
Jifuxue is full of creativity and all kinds of wonderful ideas.
He has developed a " flavor concentration Counter".
erected wooden boards on the dining table,
isolated everyone.
waiter will lift up the bamboo curtain opposite the seat,
serves the customer,
after serving the customer, put down the curtain after serving the customer,
gives the customer an exclusive space.
President is a "second-second" ramen patient,
He believes that eating ramen is sacred, and
should not be disturbed.
small compartment is complete with all ,
clean water cup, complete set of dishes,
is the faucet in the upper left corner, drink water by yourself,
even if you want to "replace jade" (add noodles),
will have cute ordering comics when you look up.
In this way, the guest can only stay in the closed space,
is "forced" to concentrate on the face of in front of him.
originally wanted to increase people's attention opposite,
pursued a more extreme dining experience, but
accidentally hit . Opened
1 la la ramen to the legend second door !
It is really embarrassing to eat alone.
Even if you don’t feel lonely,
will attract strange eyes from others.
and the time for a bowl of noodles here,
no one spys on or disturbs me,
I don’t know how many lonely patients have saved .
People call it "autumn space".
Many people go to Yilan to eat noodles for the first time.
will share with friends:
"Have you seen a ramen shop with baffles on both sides?"
I believe there will be no second one except Yilan,
because Yilan has applied for and obtained the patent !
Seeing this, you may be eager to try it out,
This is human curiosity and vanity.
And With the development of smartphones and social software, the "curiosity" of
will only spread
faster and wider!
In countries like Japan,
pays great attention to the spirit of craftsmanship.
In Japanese food culture,
customers do not have the right to choose ,
Everything is decided by the chef . The same is true for
ramen,
Because only the master knows what kind of soup, noodles, ingredients, and soy sauce are combined with
, and
can form the highest level of ramen.
, and on the contrary,
everything is decided by the customer !
is exactly this kind of anti-traditional .
opens a Lan ramen to the legendary third door !
in Yilan, it still retains the original intention of
to sell only one food,
However, other things such as flavor,
oil level, noodles hardness, side dishes, etc.,
is decided by the customer.
Each bowl of noodles has a unique flavor,
can be called privately customized ...
The most important thing is,
This way, is in full compliance with your own taste ,
After all, the chef is the chef, and the customers are the customers.
Compared with other ramen,
-one lamb has another special feature of
-24 hours business .
The initial setting was for
to take care of workers who worked late into the night ,
However, this setting instead
adapts to the uncertainty of tourists .
For most tourists,
They go to Japan to buy it! purchase! purchase!
Wait until the mall closes late at night,
is hungry and only considers the issue of eating,
and At that time, most shops had closed ,
So, Yilan became the best ramen they have ever eaten .
Not that Yilan ramen is not delicious,
In fact, Yilan's soup base and noodles are very unique,
Its secret chili sauce has more than 30 raw materials, and only 3 people in the world know about the secret recipe.
However, for , who does catering,
does not have one or two secret weapons!
Yilan has a very intelligent ordering system.
is the ordering machine when entering the door.
has selected the ramen and side dishes,
can get the meal ticket by putting the money into the machine,
gives the meal ticket to the waiter,
There is a "vacuum" display inside,
▲Did you notice it? No. 1 and 2 are special seats for disabled people
Showing the word "empty" means that the seat is empty.
Passengers can find the seat according to the prompts, and
does not require a special person to call the number.
plus the setting of "autumn space",
reduces communication between passengers and clerks,
is a foreigner after all, so communication is too troublesome!
一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一一�
And tourists happen to be the group of people who love sharing.
nowadays, smartphones and social software are so developed.
invisibly, tourists have made word-of-mouth promotion for Yilan , and
Yilan has therefore become the most worth experiencing ramen restaurant.
▲New store opened in Hong Kong, queuing to set a Guinness world record
In 2013, Yilan opened its first overseas branch in Hong Kong
.
In order to "taste" the taste of "legend",
people do not hesitate to queue up 7 days 7 nights ,
set a Guinness world record ,
From then on, Yilan was praised on the "altar"!
After that, no matter which country you open a store, queuing up with
becomes its tag , and
is even more "mythical"!
Although Yilan has been "mythed",
(it's okay, this is not the original intention of Yilan)
, but President Ji Fuxue did not expand because of this.
All store sizes are the same as originally,
This is to ensure that "15 seconds iron rule ":
The chef puts the cooked noodles into the soup,
brings them to the customer, and the process of
must be completed within 15 seconds.
It is said that the noodles will taste the best within this time.
. In order to ensure the taste of ramen,
branches outside Japan,
are all cooked by local masters in Fukuoka.
company "air transports" the masters to all parts of the world.
air tickets are far less valuable than craftsmanship.
In 2012, Ilan Ramen achieved annual turnover of in Japan exceeding 7.5 billion yen , and its turnover in Fukuoka-based ramen restaurants is the highest with .
Yilan Ramen currently has more than 50 branches in Japan and 12 branches overseas. President Yoshifuxue hopes that will gradually expand overseas while ensuring the absolute quality of ramen.
This article comes from the original work of the Internet brand official (author: Li Dawei). It is not easy to create original works. Welcome to forward, share, like, and comment, and communicate with the editor! [Internet Brand Official (ID: szwanba): The first media for original Internet brand communication! Focusing on brand communication, advertising creativity and public relations services in cutting-edge fields such as Internet+, technology, O2O, and e-commerce, here, you are the Internet brand official! 】
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