Leaders of the Resource Development Department of the Ministry of Culture and Tourism, President Zeng Fanwen of the Institute of Cultural Industry of Renmin University of China, Wu Guoliang, Secretary-General of the Quanlian Tourism Chamber of Commerce, Wang Wei, Vice Chairman of the Jilin Federation of Industry and Commerce and other guests attended the meeting; Ji Xiaodong, President of the Quanlian Tourism Chamber of Commerce, Wang Fang, member of the Party Committee and Vice President of Zhejiang Tourism Vocational College, Lang Fuping, Dean of the School of Tourism Planning and Design, Dr. Chen Wei, Director of the Professional Teaching and Research Office of the Smart Scenic Area and other guests attended the meeting online.
meeting elects the president, executive president, executive vice president, vice president and secretary-general. Yu Jinfang, vice president of the Quanlian Tourism Chamber of Commerce, Zhejiang Jinzhou Group and Yunnan Mekong River Group, was elected as the president.
The newly elected President Yu Jinfang reported to the delegates to the meeting that the key tasks of the scenic spot branch in the future and put forward requirements: The scenic spot branch is a branch of the Tourism Chamber of Commerce of the All-China Federation of Industry and Commerce. The members cover traditional scenic spots and three museums and one courtyard, red scenic spots, rural tourism, cultural and tourism towns and other new scenarios. Adhering to the concept of "platform sharing, smart empowerment, financial assistance, brand improvement, project profit increase, and data value increase", it gathers the forces of all parties and is committed to solving the core pain points and needs of the industry. With the mission of helping members to continuously create profit increase, it provides full-chain services from units to individuals, and promote rural revitalization with the high-quality development of scenic spots, achieve common prosperity, and drive local employment. In his speech, President Ji Xiaodong of the All-China Tourism Chamber of Commerce pointed out that the members of the scenic spot branch should actively follow the "14th Five-Year Plan" tourism development plan as the guidance and direction, deeply explore the value of scenic spot cultural resources in tourism activities, firmly grasp the Chinese spirit with national spirit and the spirit of the times in the process of scenic spot construction, serve rural revitalization, and strive to realize the vision of integrating scenic spots with the public's better life, so that China's scenic spots will not only have a positive impact on the cultural and tourism industry, but also have a positive driving effect on the people's yearning for a better life. At the founding meeting of
, the scenic spot branch of the Quanlian Tourism Chamber of Commerce and Zhejiang Tourism Vocational College signed a strategic cooperation agreement and reached ten strategic cooperations on the integration of industry and education. ,
Director of the National Art Museum and Director of the Cultural Center of "China Promotion" Wang Qingjie made the keynote speech on "creating "super scenic spot IP, all-round empowering new cultural and tourism formats": The creation and operation of IP is an important cultural and tourism topic in the post-epidemic cultural and tourism era. On the one hand, it combines local and its own development to create original IP, and on the other hand, it innovates IP from the rich historical and cultural culture of China for 5,000 years, and uses the current technological empowerment of the metaverse field to innovate IP transaction transformation to form a good interaction for offline experience and online understanding of offline tours. (Picture authorized by Wang Chuxia)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-