The 2022 Taipei Golden Horse Film Festival will be held from November 2 to 20. This year, Liu Gengming was once again invited to serve as visual coordinator and lead the Bito design team to tailor a series of wonderful visual designs for Golden Horse 59. In this main visual desig

022 Taipei Golden Horse Film Festival will be held from November 2 to 20. This year, Liu Gengming was once again invited to serve as visual coordinator and lead the Bito design team to tailor a series of wonderful visual designs for Golden Horse 59.

-Golden Horse 59 Main Vision-

This year's Golden Horse 59 Main Vision, with the title of "Gaze Traces". In this main visual design, the Bito team tried to "visualize" the film creation and shooting process. The 59-shaped font is used to form a golden horse totem, and the main vision of the 90-degree flip plane is instantly transformed into the 3D three-dimensional "Golden Horse".

In order to accurately present this visual surprise, Bito has designed and created a bidirectional digital sculpture to simulate the effect of testing the change of perspective.

In the color matching, bright orange is used as the main color to show more boldness and vitality. The font is designed with sans serif fonts, which balances the overall vision between modernity and grandeur.

In terms of the surface texture of the 3D three-dimensional golden horse font design, Chen Xinfa, the top texture engineer in Taiwan, and his team, were specially invited to create the surface texture of the 3D three-dimensional golden horse font, recreating the situation and traces of the shooting scene.

uses the black clothing behind the scenes to avoid light reflection as the background color, presenting water stains of paint spray paint and positioning tape, supporting the crew's trampling of the wear and scratches of the apple box and equipment, plus various texts and marks, these are traces of the efforts of countless film workers.The design aesthetics of the

Golden Horse Awards have always been very online, and they can even give people a different experience every time. Let’s review the posters of previous Golden Horse Awards!

58th Golden Horse Awards Poster

Echo the theme of "focal length"

Design team Bito uses "movie lens" as creative inspiration

Use "single lens" and "continuous lens" to interpret the troop 5 8 Numbers and Golden Horse Words

Transformation of local blur and clear

Kickback Lens dynamic feeling in focus process

57th Golden Horse Awards Poster

Poster with "TAKE ONE On the way to tomorrow”

For design concept

gathered the life photography from the public in the first half of that year

and invited the

who were shortlisted for the Golden Horse Awards the year before to provide their daily records

using the shooting term TAKE ONE

The 56th Golden Horse Awards Poster

The bold and rich black tone in the poster

Every inch of the dark horse

shows the unruly and self-exploration

55th Golden Horse Awards Poster

Poster is designed by the designer in the order of the designer

html ml1 combines the side faces of the four judges

( Li An , Hou Hsiao-hyun , Gong Li , Ono)

combines mountains with mountains

13 The 54th Golden Horse Film Festival Poster

Designer: The order of the

The 53rd Golden Horse Film Festival Poster

Designer: Huanghai

52nd Golden Horse Film Festival Poster

Designer: Zhang Shuping

1st Golden Horse Film Festival poster

Designer: Xiao Qingyang

50th Golden Horse Film Festival poster

Designer: Nie Yongzhen

Content source: Internet

copyright belongs to the original author. I will only communicate and share here.

Today's interaction

Do you think this year's main vision is still powerful?