> "Domestic is actually a technology company, but it just happens to be selling pizza." However, if you take a closer look at the level of investors' attention to Domino,

" Domino is actually a technology company, but it just happens to be selling pizza."

Crazy Domino

Compared with Pizza Hut or Papa John , Domino As a member of American pizza, Domino is not very well-known in China. At present, its online stores in China are only distributed in the three cities of Beijing, Shanghai and Hangzhou.

However, if you look closely at the level of investors' attention to Domino, it really must be described as crazy:

If it is calculated from January 1, 2010, Domino's share price in Nasdaq was 20 times that of that time, while the stock prices of Google and Apple in the same period were only 2.6 times and 4.6 times that of that time respectively. At the same time, Domino's various financial indicators have also seen significant improvements in the past few years.

You should know that Domino’s have had dark years, and they are not doing their jobs, and their huge investment in the field of technology has made them firmly grasp the younger generation in Europe and the United States, and gradually created an unstoppable torrent in the pizza industry.

Then let’s see what black technologies Domino has!

Domino's darkest technology collection

Fantasy meal ordering cannot be stopped

For domestic consumers, with the rise of takeaway apps, mobile meal ordering has become deeply human. However, perhaps you have never thought that Domino may be the founder of mobile Internet ordering. Because as early as 2007, Domino had already ordered food on computer and mobile. You should know that iphone was just born that year, and the first Android phone would not be released for more than a year.

Of course, Domino's exploration of the ordering mode has not stopped...

game combined with ordering pizza

Domino launched an application called "Pizza Hero" in 2011. Customers can use this app to design pizza by themselves, simulate using different doughs, and add different ingredients, such as vegetables, meat, sauces, cheese, etc. After completing the production, you can place an order online directly, and the nearest Domino will make your private customized pizza.

scan your stomach and let Domino tell you that the pizza "it" wants to eat

By 2015, Domino even launched a terrifying app "Tummy Translator". Just open the app and use the phone handset to the stomach. The app can customize a pizza that "your stomach wants to eat" based on your scan of your stomach, and then you can place an order directly to purchase.

No need to click, still place an order

If you think it is a waste of brain and time to open the takeaway app every time and then select the food you want in the complicated menu, then another Dominola app may be very suitable for you. Open the application "Zero Click" and the software will automatically count down for 10 seconds. After 10 seconds, the software will directly generate an order according to your requirements. Of course, if you are an iPhone user, you can even yell at Siri directly, "hey Siri, open Zero Click", so that your order will be fine.

food delivery methods are amazing

drone

When the concept of drones just emerged in 2012, Domino's had already started using drones to deliver food to customers. It is said that many customers want to wait for the pizza delivered by the drone at their doorstep. Of course, what they are most concerned about is to take a photo with the drone and upload it to Facebook to show off.

dedicated pizza delivery car

Considering that the scenario of pizza delivery in cars may be more common, Domino’s also created an exclusive pizza delivery car based on Chevrolet Spark - DXP. One seat + one oven is basically the entire interior of this DXP, so this car can carry up to 80 pizzas at a time, and it can ensure that each hot pizza is handed directly to the customer.

Automatic pizza delivery robot

If drones and special vehicles are not too fresh ideas, then I wonder if it is more exciting for automatic robots to deliver pizza.This little robot is actually a small car with four wheels. It can automatically determine the best route from the store to the customer based on navigation and deliver hot pizza and cool drinks to the destination without discount.

Can you be so cool when you eat a pizza, are you convinced?

As for what emoji orders, Ford car orders, etc., Rockets will not list them all here. If you are interested, you can further follow the relevant pages of Domino's official website. I believe you will definitely make unexpected discoveries.