On April 21, in the exhibition hall of the Second World Industrial Design Conference and Design Exhibition, a Liangzhu lamp attracted the attention of many visitors. When the night lights light up, the jade cong carvings on the lampshade are clear and vivid through the lights. Th

2018-04-25 07:09 | Zhejiang News Client | Reporter Li Danchao Tang Junyao Correspondent Shen Liyue Yu Zhuhua

is located in Mengqi Town, Hangzhou Liangzhu .

htmlOn April 21, in the exhibition hall of the Second World Industrial Design Conference and Design Exhibition, a Liangzhu lamp attracted the attention of many visitors. When the night lights are on, the jade cong engravings on the lampshade are clear and vivid through the lights. This is the result of Hangzhou Shandi Technology Co., Ltd. using 4 3D printing equipment at the same time and spending nearly 8 hours.

At the end of 2017, Hangzhou Shandi Technology's one-stop intelligent manufacturing center settled in Liangzhu Mengqi Town, Yuhang, Hangzhou, specializing in providing personalized intelligent manufacturing services. Now it has become a key role in the transformation of data into finished products in the town's industrial design products.

In addition to Shandi, the top ten industrial design enterprises in Zhejiang Province, the Open University of Design, as well as industrial design incubation platforms such as Xiaomi Barn College and Yinao Innovation Works have lived in small towns in the past two years. Mengqi Town has undergone a butterfly transformation! Just as it was the theme of the two World Industrial Design Conferences, from "productivity" to "ecology", industrial design evolved from a purely advanced manufacturing front-end to an industrial ecosystem with benign interaction between industry, academia and research.

Design University gathers high-end talents

The second World Industrial Design Congress has a "young" exhibition - "Exploring the Future" Design Open University Theme Exhibition. At the theme exhibition, a group of yellow, white and black-skinned faces are telling visitors about the ingenuity of robots, drones, etc. in production and life. This is a work by students from the Open University of Design from the Netherlands, including industrial design majors such as Eindhoven University of Technology, Jiangnan University, and Zhejiang University.

"At the first conference, we were wondering whether we could break through the constraints of existing higher education and create a new educational model to solve the problems faced by our global design community." Ying Fangtian, vice president of the China Industrial Design Association and vice president of the International Design Institute of Zhejiang University, explained that all universities have their strengths, but the current society's demand for products cannot be solved by relying solely on the industrial design of one university. If the power of the Industrial Design Industry Association, the entrepreneurial ecology of Mengqi Town and the global ideas can be put together to form an open school-running model, will there be a different answer?

Design Open University has become the most eye-catching focus of this conference. This World Industrial Design Conference aggregation platform jointly created with design organizations, enterprises, universities in more than 30 countries around the world, eight universities including Eindhoven University of Technology, Zhejiang University, Southeast University , Jiangnan University, Jiangsu University, Nanjing University of Art, Hubei University of Technology, and China University of Metrology have formed the "first lineup" of the Design Open University.

So many universities, why are they so eager for Mengqi Town, which is only 2.96 square kilometers in the core area?

"When Zhejiang began to mention characteristic towns in 2015, many traditional Liangzhu enterprises were facing bottlenecks in how to transform, upgrade and develop. We were thinking about what Liangzhu can do?" Huang Dewei, secretary of the Party Working Committee of Liangzhu New City, told reporters that the proposal of "Made in China 2025" made them realize that it was necessary to create an industrial design town to drive Liangzhu enterprises to achieve high-quality development. At that time, Liangzhu had already accumulated a number of cultural and creative enterprises and industrial design enterprises.

In 2012, "Yi Nao Innovation Works" - a platform dedicated to the research and development of universities and the production needs of enterprises, came to Liangzhu, where it silently "has hatched eggs and sold chicks". For example, the intelligent balance bikes it incubated, underwater cleaning robots, automatic lawn mowers, gait training and correction instruments, automatic urination and defecation care machines, leafless fans and other industrial design products have been successfully launched in the international market.

"Yiwang Innovation Works" is like a talent tree that breaks through the ground. The institution of higher education has become the cornerstone of the town's industrial design highland. At the same time, the new entrepreneurial ecology formed by the town's open recruitment of talents has attracted more teams to settle in the town.

"Although industrial design has little output value and little tax revenue in the short term, it is knowledge-intensive and can gather high-end talents. This is an amplifier of industrial benefits."Huang Dewei introduced that the town has attracted 352 high-end platforms and projects such as Xiaomi Barn Academy and Yinao Innovation Works, including 10 top ten industrial design enterprises in Zhejiang Province, including Concave Production, Aoge Design, Heat Wave Design, and more than 2,200 domestic and foreign design talents.

Design Town Fighting the Beach and Manufacturing Venue

In March 2017, Shanghai Longchuang Automobile Design Co., Ltd. established a subsidiary in Mengqi Town. It specially provides automobile vehicle design services for automobile companies in Zhejiang Province. Some of its designed Geely and Zotye models have become popular in the market and brought generous returns to manufacturing companies.

In 2017, the total operating income of enterprises settled in Mengqi Town was 1.7 billion yuan, of which the operating income of design-specific industries was 1.6 billion yuan. This figure does not look amazing, but if you use the calculation equation of the American Industrial Design Federation, "Every USD invested in industrial design , sales revenue will increase by 1,500 US dollars. Then, the sales revenue driven by small town enterprises can reach 240 billion yuan.

As the pioneer of the transformation and upgrading of manufacturing industry, industrial design is not just an appearance design that stays at the artistic and creative level. It must have the ability to industrialize. Industrial design can develop rapidly in Mengqi Town, which is due to the industrial foundation of Hangzhou and even Zhejiang Province and the urgent need for high-quality development.

Statistics Data shows that in 2017, Hangzhou ranked first among cities in the country in terms of talent inflow rate and net returnees. As a national information economy highland, Hangzhou has provided unparalleled new scenarios and possibilities for makers. In addition, the trend of new manufacturing feeding back offline, traditional manufacturing needs industrial design to achieve leapfrog development, Mengqi Town naturally becomes a cutting-edge representative of the future direction of industrial design.

" NetEase Yanxuan has visited the town many times to search for the personalized design good Chinese products they need. "The NetEase Yanxuan innovative open platform mentioned by Wu Hongwei, director of Liangzhu New City Management Committee, not only allows excellent designs to cooperate seamlessly with high-quality manufacturers, but also conforms to the changes in the consumption era from wave-like imitation to personalized and diversified, becoming one of the fourteen excellent industrial achievements released by this conference.

In the exhibition hall of Xiaomi Barn in Mengqi Town, product manager Ye Xiaozhou said when talking about one of its insoles, a certain entrepreneurial team originally planned to carry the gait algorithm on the insoles. Later, Xiaomi Barn suggested that the team should match 70% of consumers' products. In the end, a sockliner designed by this team that suits yellow human foot shape has become a hot model on Xiaomi Youpin platform. Only by implementing and monetizing the industrial design in

can the mission of serving the manufacturing industry be considered to be the 1 billion yuan Liangzhu Industrial Fund is ready. As of now, enterprises in Mengqi Town have obtained a total of 41 patent authorizations, 35 industrial design results transactions, and the direct cash value is 16.97 million yuan; from the perspective of Zhejiang Province, by the end of 2017, the province has achieved a total design service income of 47.1 billion yuan, and the output value of design results has exceeded 2.8 trillion yuan.

design ecology seeks to change lanes and overtake

again meets professor at the School of Fine Arts of Tsinghua University Liu Guanzhong , he has a new view on the development of China's industrial design.

"The ecology is of course to a higher level than productivity. "In the second China Design Intelligent Manufacturing Award final a year ago, Liu Guanzhong was particularly concerned about how much value industrial design works can bring in actual production and life and how much benefits they can improve. Now, he believes that in addition to promoting industrialization and driving industrial development, design should also respect and carry forward the diverse humanistic ecology, create a sustainable environmental ecology, and promote a healthy industrial ecology. Compared with Western industrial design, my country's industrial design started late and has a low participation in the industrial manufacturing link. However, in the face of the era of great technological changes, my country has reached the world's advanced level in some fields such as big data, cloud computing, and artificial intelligence, and it is possible to overtake.

"The industrial design around the world is reorganizing. This wave of integration of industrial design and technology is basically at the same starting point as foreign countries. If we optimize the talent cultivation and industrial system, it is entirely possible to be on the same level as the world.", Beijing Collaborative Innovation Research Institute , Wang Qixiang, Dean of , introduced that the Hangzhou Collaborative Innovation Research Institute jointly established with Liangzhu will integrate 5 international first-class universities, gather more than 100 international high-end talents of various types every year, and build an innovation and entrepreneurship base integrating advanced technology research and transformation and high-tech industry development in Liangzhu New City, providing innovative technical support for Hangzhou's industrial transformation and upgrading.

, Zhou Ligang, Chairman of Hangzhou Bole Industrial Design Co., Ltd. , representing Chengshe Zhupin Life, came to the conference to receive the award. In recent years, Zhou Ligang has turned many Party A customers into business partners, founded Chengshe with bamboo manufacturing companies, founded Chengshe with kitchenware manufacturing companies, founded Chengshe with Nanosilver Manufacturing Company, founded Chengshe with Nanosilver Manufacturing Company, founded Chengshe with Nanosilver Manufacturing Company, and founded Chengshe with Nanosilver Manufacturing Company... "We have the ability to design and Internet marketing, and the traditional manufacturing industry has the ability to transform products. The design ecosystem after marriage can empower more industries. We set up a subsidiary in Mengqi Town, and what we value is that the design ecosystem here can make us show our strength. "

In just over a year, the top ten industrial design companies in Zhejiang Province that provide design services came to Mengqi Town, established an industrial fund of 1 billion yuan to provide financial support for design, and built a design result trading platform... The industrial ecology of design is becoming clearer and clearer.

" In my opinion, the theme of the conference is set as ecology more refers to the ecology of the design industry. For example, integrating technology into shape or color is the most core aspect of improving product competitiveness. If you do not think about the problem from the design of a large ecosystem and system, the things you design may be short-lived or even lack the ability to compete. I think the concept of ecology proposed by this conference is particularly forward-looking. "Wang Qixiang said.

[Zhejiang News +]

Exhibition works

Design celebrities gathered in Hangzhou

4-20~30 On the 19th, in the Liangzhu Mengqi Town, the 2018 World Industrial Design Conference and Design Week is being held. As an effective part of the Second World Industrial Design Conference, the World Industrial Design Conference and Design is centered around the theme of the Second World Industrial Design Conference "Design·Ecology". It will present the most exciting cutting-edge design concepts and refreshing interactive experiences in all aspects with activities such as design innovation product exhibition, innovative product release, design docking, design cooperation signing, design theme forum, etc.

design leads the future and design a better life.

World Industrial Design Conference and Design Exhibition is located in Building 7 and Building 5, North District, Mengqi Town Design Center. The exhibition area is nearly 2,000 square meters. The products exhibited More than 200 pieces are collected, including the China Design Intelligent Manufacturing Award (DIA) Excellent Works Exhibition, Design Innovation Product Exhibition, Xiaomi Ecological Chain Product Exhibition and Design Open University Innovation Education Exhibition. The exhibited products are both international and reflect Zhejiang elements. Many of them are international award products such as iF and red dots, including invisible champion products in manufacturing, innovative products with outstanding applications of new materials, new processes and new technologies.

exhibition form not only combines physical objects and models, but also combines photoacoustic and electrical forms such as VR and holographic projection to better display products, bringing the audience a newer, more vivid live experience.

It is worth mentioning that the main exhibition area of this design exhibition (Building No. 7, North District) also reflects the relevant elements of Liangzhu and Mengqi Town.

According to Zhang Qunxing, Secretary-General of the Zhejiang Industrial Design Association, the overall design of the main exhibition area imitates the representative cultural relics of Liangzhu culture: animal-faced jade cong. If you look down from the upper direction of the exhibition hall, it is a pattern of a god, human, and animal-faced animal. The center of the exhibition area will also display the latest design results of Yuhang and Liangzhu Manufacturing Enterprise: For example, the revolutionary new product of Boss Electrical Appliances - the central range hood. After the terminal is opened, LORA will wirelessly start the rooftop host. At the same time, the power distribution valve valve plate on the terminal is opened. The rooftop host vigorously pumps the oil fume in the exhaust channel , thereby forming a negative pressure in the exhaust channel. The oil fume is sucked out of the exhaust channel, and then undergoing centralized purification by the rooftop host, and finally is harmlessly discharged into the atmosphere.There are also design entrepreneurial companies such as Reed Design, Bole Design, and Concave Design, as well as design products such as Xiaomi Eco-chain Enterprises that have won many domestic and foreign awards. These products well explain and confirm that good design can become good products and good products can become good products.

It is understood that around the theme of the conference "Design·Ecology", this design exhibition extends two major concepts. "First, 'design leads the future'. Focusing on this concept, the exhibition mainly focuses on innovative products from design + technology"; "The second concept is 'design for a better life'. The design industry is increasingly promoting the transformation of people's lifestyles. When we screen, we also focused on products that can reflect this concept and the latest design results at the moment." Zhang Qunxing said.

(Li Danchao)

[Comment now]

New ecology New kinetic energy

industrial design, known as the "pearl on the crown".

In recent years, Zhejiang's industrial design work has achieved certain results in innovation capabilities, talent aggregation, and integration of industry, academia and research, promoting the transformation and upgrading of traditional manufacturing industries and promoting the transformation of new momentum of Zhejiang's economy. By the end of 2017, the province had a total of 47.1 billion yuan in design service revenue, and the output value of design results was exceeded 2.8 trillion yuan, and the development of the industrial design industry continued to be at the forefront of the country.

Yes, "Design +" is constantly activateing new vitality in manufacturing in Zhejiang. The magic that is constantly exerted on the Zhejiang economic stage is making "Design+" another magical tool after "Internet+".

"Design+" no longer brings only a change in the appearance of the product as it was originally. People have seen that as the atmosphere of "design +" gradually formed, the design power devoted to Zhejiang's economy has also continued to grow. What comes with this is the deep integration of capital, talent, and design and manufacturing. Obviously, a new ecosystem is incubation.

People see that under this ecosystem, "design" is not only a service purchased, but also a dominant party in the manufacturing process, and it can also be a cooperative force that gains market recognition in the continuous exploration of the market. Under this ecosystem, design power no longer serves only factories, but truly serves the ever-changing market demand, and the ability of "design" to assign innovation is further improved.

At the Second World Industrial Design Conference, we saw the spring of industrial design. It is precisely the creation of this design ecosystem that Liangzhu, the conference is held, which is mainly traditional manufacturing, is becoming an important residence for design experts.

new ecology stimulates new momentum, and in the "Internet +" ecology, people have seen many examples. Nowadays, the new ecosystem formed by "Design+" will also form a strong momentum. Our province is accelerating the construction of provincial characteristic industrial design demonstration bases and industrial design characteristic towns, realizing the combination of innovation and entrepreneurship, online and offline, and incubation and investment, providing design entrepreneurs with good work space, cyberspace, social space and resource sharing space, forming a "double innovation" model for the industrial design industry. Governments in various places are also committed to creating an environment and playing the role of "design +".

hopes that in this ecosystem, design power will accelerate its growth, and create more popular products and unicorns in the integration with manufacturing power and market, opening up a new channel for Zhejiang manufacturing.

(Yuan Huaming)

"Huang Dewei introduced that the town has attracted 352 high-end platforms and projects such as Xiaomi Barn Academy and Yinao Innovation Works, including 10 top ten industrial design enterprises in Zhejiang Province, including Concave Production, Aoge Design, Heat Wave Design, and more than 2,200 domestic and foreign design talents.

Design Town Fighting the Beach and Manufacturing Venue

In March 2017, Shanghai Longchuang Automobile Design Co., Ltd. established a subsidiary in Mengqi Town. It specially provides automobile vehicle design services for automobile companies in Zhejiang Province. Some of its designed Geely and Zotye models have become popular in the market and brought generous returns to manufacturing companies.

In 2017, the total operating income of enterprises settled in Mengqi Town was 1.7 billion yuan, of which the operating income of design-specific industries was 1.6 billion yuan. This figure does not look amazing, but if you use the calculation equation of the American Industrial Design Federation, "Every USD invested in industrial design , sales revenue will increase by 1,500 US dollars. Then, the sales revenue driven by small town enterprises can reach 240 billion yuan.

As the pioneer of the transformation and upgrading of manufacturing industry, industrial design is not just an appearance design that stays at the artistic and creative level. It must have the ability to industrialize. Industrial design can develop rapidly in Mengqi Town, which is due to the industrial foundation of Hangzhou and even Zhejiang Province and the urgent need for high-quality development.

Statistics Data shows that in 2017, Hangzhou ranked first among cities in the country in terms of talent inflow rate and net returnees. As a national information economy highland, Hangzhou has provided unparalleled new scenarios and possibilities for makers. In addition, the trend of new manufacturing feeding back offline, traditional manufacturing needs industrial design to achieve leapfrog development, Mengqi Town naturally becomes a cutting-edge representative of the future direction of industrial design.

" NetEase Yanxuan has visited the town many times to search for the personalized design good Chinese products they need. "The NetEase Yanxuan innovative open platform mentioned by Wu Hongwei, director of Liangzhu New City Management Committee, not only allows excellent designs to cooperate seamlessly with high-quality manufacturers, but also conforms to the changes in the consumption era from wave-like imitation to personalized and diversified, becoming one of the fourteen excellent industrial achievements released by this conference.

In the exhibition hall of Xiaomi Barn in Mengqi Town, product manager Ye Xiaozhou said when talking about one of its insoles, a certain entrepreneurial team originally planned to carry the gait algorithm on the insoles. Later, Xiaomi Barn suggested that the team should match 70% of consumers' products. In the end, a sockliner designed by this team that suits yellow human foot shape has become a hot model on Xiaomi Youpin platform. Only by implementing and monetizing the industrial design in

can the mission of serving the manufacturing industry be considered to be the 1 billion yuan Liangzhu Industrial Fund is ready. As of now, enterprises in Mengqi Town have obtained a total of 41 patent authorizations, 35 industrial design results transactions, and the direct cash value is 16.97 million yuan; from the perspective of Zhejiang Province, by the end of 2017, the province has achieved a total design service income of 47.1 billion yuan, and the output value of design results has exceeded 2.8 trillion yuan.

design ecology seeks to change lanes and overtake

again meets professor at the School of Fine Arts of Tsinghua University Liu Guanzhong , he has a new view on the development of China's industrial design.

"The ecology is of course to a higher level than productivity. "In the second China Design Intelligent Manufacturing Award final a year ago, Liu Guanzhong was particularly concerned about how much value industrial design works can bring in actual production and life and how much benefits they can improve. Now, he believes that in addition to promoting industrialization and driving industrial development, design should also respect and carry forward the diverse humanistic ecology, create a sustainable environmental ecology, and promote a healthy industrial ecology. Compared with Western industrial design, my country's industrial design started late and has a low participation in the industrial manufacturing link. However, in the face of the era of great technological changes, my country has reached the world's advanced level in some fields such as big data, cloud computing, and artificial intelligence, and it is possible to overtake.

"The industrial design around the world is reorganizing. This wave of integration of industrial design and technology is basically at the same starting point as foreign countries. If we optimize the talent cultivation and industrial system, it is entirely possible to be on the same level as the world.", Beijing Collaborative Innovation Research Institute , Wang Qixiang, Dean of , introduced that the Hangzhou Collaborative Innovation Research Institute jointly established with Liangzhu will integrate 5 international first-class universities, gather more than 100 international high-end talents of various types every year, and build an innovation and entrepreneurship base integrating advanced technology research and transformation and high-tech industry development in Liangzhu New City, providing innovative technical support for Hangzhou's industrial transformation and upgrading.

, Zhou Ligang, Chairman of Hangzhou Bole Industrial Design Co., Ltd. , representing Chengshe Zhupin Life, came to the conference to receive the award. In recent years, Zhou Ligang has turned many Party A customers into business partners, founded Chengshe with bamboo manufacturing companies, founded Chengshe with kitchenware manufacturing companies, founded Chengshe with Nanosilver Manufacturing Company, founded Chengshe with Nanosilver Manufacturing Company, founded Chengshe with Nanosilver Manufacturing Company, and founded Chengshe with Nanosilver Manufacturing Company... "We have the ability to design and Internet marketing, and the traditional manufacturing industry has the ability to transform products. The design ecosystem after marriage can empower more industries. We set up a subsidiary in Mengqi Town, and what we value is that the design ecosystem here can make us show our strength. "

In just over a year, the top ten industrial design companies in Zhejiang Province that provide design services came to Mengqi Town, established an industrial fund of 1 billion yuan to provide financial support for design, and built a design result trading platform... The industrial ecology of design is becoming clearer and clearer.

" In my opinion, the theme of the conference is set as ecology more refers to the ecology of the design industry. For example, integrating technology into shape or color is the most core aspect of improving product competitiveness. If you do not think about the problem from the design of a large ecosystem and system, the things you design may be short-lived or even lack the ability to compete. I think the concept of ecology proposed by this conference is particularly forward-looking. "Wang Qixiang said.

[Zhejiang News +]

Exhibition works

Design celebrities gathered in Hangzhou

4-20~30 On the 19th, in the Liangzhu Mengqi Town, the 2018 World Industrial Design Conference and Design Week is being held. As an effective part of the Second World Industrial Design Conference, the World Industrial Design Conference and Design is centered around the theme of the Second World Industrial Design Conference "Design·Ecology". It will present the most exciting cutting-edge design concepts and refreshing interactive experiences in all aspects with activities such as design innovation product exhibition, innovative product release, design docking, design cooperation signing, design theme forum, etc.

design leads the future and design a better life.

World Industrial Design Conference and Design Exhibition is located in Building 7 and Building 5, North District, Mengqi Town Design Center. The exhibition area is nearly 2,000 square meters. The products exhibited More than 200 pieces are collected, including the China Design Intelligent Manufacturing Award (DIA) Excellent Works Exhibition, Design Innovation Product Exhibition, Xiaomi Ecological Chain Product Exhibition and Design Open University Innovation Education Exhibition. The exhibited products are both international and reflect Zhejiang elements. Many of them are international award products such as iF and red dots, including invisible champion products in manufacturing, innovative products with outstanding applications of new materials, new processes and new technologies.

exhibition form not only combines physical objects and models, but also combines photoacoustic and electrical forms such as VR and holographic projection to better display products, bringing the audience a newer, more vivid live experience.

It is worth mentioning that the main exhibition area of this design exhibition (Building No. 7, North District) also reflects the relevant elements of Liangzhu and Mengqi Town.

According to Zhang Qunxing, Secretary-General of the Zhejiang Industrial Design Association, the overall design of the main exhibition area imitates the representative cultural relics of Liangzhu culture: animal-faced jade cong. If you look down from the upper direction of the exhibition hall, it is a pattern of a god, human, and animal-faced animal. The center of the exhibition area will also display the latest design results of Yuhang and Liangzhu Manufacturing Enterprise: For example, the revolutionary new product of Boss Electrical Appliances - the central range hood. After the terminal is opened, LORA will wirelessly start the rooftop host. At the same time, the power distribution valve valve plate on the terminal is opened. The rooftop host vigorously pumps the oil fume in the exhaust channel , thereby forming a negative pressure in the exhaust channel. The oil fume is sucked out of the exhaust channel, and then undergoing centralized purification by the rooftop host, and finally is harmlessly discharged into the atmosphere.There are also design entrepreneurial companies such as Reed Design, Bole Design, and Concave Design, as well as design products such as Xiaomi Eco-chain Enterprises that have won many domestic and foreign awards. These products well explain and confirm that good design can become good products and good products can become good products.

It is understood that around the theme of the conference "Design·Ecology", this design exhibition extends two major concepts. "First, 'design leads the future'. Focusing on this concept, the exhibition mainly focuses on innovative products from design + technology"; "The second concept is 'design for a better life'. The design industry is increasingly promoting the transformation of people's lifestyles. When we screen, we also focused on products that can reflect this concept and the latest design results at the moment." Zhang Qunxing said.

(Li Danchao)

[Comment now]

New ecology New kinetic energy

industrial design, known as the "pearl on the crown".

In recent years, Zhejiang's industrial design work has achieved certain results in innovation capabilities, talent aggregation, and integration of industry, academia and research, promoting the transformation and upgrading of traditional manufacturing industries and promoting the transformation of new momentum of Zhejiang's economy. By the end of 2017, the province had a total of 47.1 billion yuan in design service revenue, and the output value of design results was exceeded 2.8 trillion yuan, and the development of the industrial design industry continued to be at the forefront of the country.

Yes, "Design +" is constantly activateing new vitality in manufacturing in Zhejiang. The magic that is constantly exerted on the Zhejiang economic stage is making "Design+" another magical tool after "Internet+".

"Design+" no longer brings only a change in the appearance of the product as it was originally. People have seen that as the atmosphere of "design +" gradually formed, the design power devoted to Zhejiang's economy has also continued to grow. What comes with this is the deep integration of capital, talent, and design and manufacturing. Obviously, a new ecosystem is incubation.

People see that under this ecosystem, "design" is not only a service purchased, but also a dominant party in the manufacturing process, and it can also be a cooperative force that gains market recognition in the continuous exploration of the market. Under this ecosystem, design power no longer serves only factories, but truly serves the ever-changing market demand, and the ability of "design" to assign innovation is further improved.

At the Second World Industrial Design Conference, we saw the spring of industrial design. It is precisely the creation of this design ecosystem that Liangzhu, the conference is held, which is mainly traditional manufacturing, is becoming an important residence for design experts.

new ecology stimulates new momentum, and in the "Internet +" ecology, people have seen many examples. Nowadays, the new ecosystem formed by "Design+" will also form a strong momentum. Our province is accelerating the construction of provincial characteristic industrial design demonstration bases and industrial design characteristic towns, realizing the combination of innovation and entrepreneurship, online and offline, and incubation and investment, providing design entrepreneurs with good work space, cyberspace, social space and resource sharing space, forming a "double innovation" model for the industrial design industry. Governments in various places are also committed to creating an environment and playing the role of "design +".

hopes that in this ecosystem, design power will accelerate its growth, and create more popular products and unicorns in the integration with manufacturing power and market, opening up a new channel for Zhejiang manufacturing.

(Yuan Huaming)