"Egg Yolk Crisp" group standard press conference was held in Nanning
China Federation of Commerce, Guangxi Zhuang Autonomous Region Industry and Information Technology Department, Guangxi Zhuang Autonomous Region Market Supervision Administration, Guangxi Food Industry Association and other units attended the press conference.
Relevant leaders visited the press conference to guide
The release of this standard demonstrates the confidence and determination of Xuanma Food to lead the sustainable and healthy development of the entire industry, provide consumers with better and healthier product quality, and optimize supply chain capabilities.
industry is developing rapidly. It is urgent to standardize and standardize
. Against the backdrop of the era of consumption upgrading, young people's pursuit of healthy and delicious food is becoming increasingly urgent. As a traditional baked goods with a wide basic audience, egg yolk pastry is very popular among consumers and has a very broad consumer market. The huge consumption potential has attracted many brands to enter the market, but the popularity of the track has also caused many problems. The quality of the product has also brought bad experiences to consumers.
No rules can be achieved without order. High standards are the guarantee of high quality. As the leading brand in the industry, Xuanma focuses on the core of egg yolk pastry, the first to mention the group standard of "Egg Yolk Pastry". This is very consistent with the product philosophy it has always advocated that "Xuanma will not start working without good egg yolks".
Mr. Yang Fugang, Director of the Food Industry Department of the Guangxi Department of Industry and Information Technology, highly affirmed the significance of this move to Guangxi's food industry and Xuanma's outstanding contribution as a leading enterprise in the formulation of accuracy. He said: "The food industry is an important industry that concerns the national economy and people's livelihood. Food safety is no small matter, and the food industry must pay special attention to food safety. The "Egg Yolk Crisp" standard formulated by Xuanma Food is an embodiment of its active responsibilities in the leading corporate social responsibility of the industry. It is conducive to enhancing the safety of products, safeguarding consumer rights, and regulating industry development and market order."
Mr. Yang Fugang, Director of the Food Industry Department of Guangxi Department of Industry and Information Technology, spoke
Mr. Zhang Lijun, Vice President of the China Federation of Commerce, said in his speech: "As the leading brand in the industry, Xuanma actively manufactures Set standards to preserve the quality and characteristics of products, standardize market competition, and protect the healthy development of the industry. The group standard of "Egg Yolk Crisp" led by Xuan Ma clearly defines the standards of egg yolk Crisp, ensures that the authenticity of egg yolk Crisp and protects the rights and interests of consumers. Egg Yolk Crisp has a clear identity and processing standards, and has a place in the baking industry. The release of the group standard of "Egg Yolk Crisp" marks the beginning of a new product era in the baking industry! "
Ms. Zhang Lijun, Vice President of China Federation of Commerce, spoke
Focus on the core of the product Strictly control product quality
The group standard of "Egg Yolk Crisp" released this time mainly focuses on the core of egg yolk Crisp, emphasizes attention to the core "egg yolk" of the product, and strictly controls the product quality of each egg yolk Crisp. The
standard proposes that the feed weight of salted duck egg yolk raw materials for egg yolk pastry is strictly limited, and the proportion of the feed weight of salted duck egg yolk raw materials is calculated based on the net weight of the finished product of egg yolk pastry. Xuanma believes that only when the egg yolk raw material reaches a certain ratio of the weight of the entire egg yolk pastry, can it be a qualified egg yolk pastry.
The attention and control of egg yolks has long been at the forefront of the industry. Egg yolk is the most expensive ingredient among all ingredients in Xuanma Egg Yolk Crisp, and it is also the core competitiveness that can stand out among many similar brands. Xuan Ma’s first group standard for “Egg Yolk Crisp” also demonstrates her determination to share her quality management experience with the industry. In his speech, Ms. Liao Jinping, Chairman of Xuanma Food Company, thanked the care and help received in the formulation of the standards, and said: "The implementation of the group standard of "Egg Yolk Crisp" will effectively promote the healthy and sustainable development of the egg yolk Crisp industry and even the food industry.Under the guidance of relevant government departments and experts, we will carry out standardization work across the entire chain and promote the common development of our enterprises and industries through standardization. "Ms. Liao Jinping, Chairman of Xuanma Food Company, made a speech
Xuanma Food Company, General Manager Wei Fuxian, reviewed Xuanma Food's exploration in establishing standards throughout the way, and shared in the speech: "After realizing the leading role of leading brands, Xuanma has been exploring how industry quality can be better standardized. "Prescriptions for Pastry" cannot meet the rapid development of egg yolk pastry industry, and it is imperative to establish egg yolk pastry standards! ”
In addition, egg yolk pastry has developed from small pastries in traditional pastries to snack foods, and consumption scenarios and consumers are changing. The selection of snack food categories is rich, and there are many challenges to face. The first bite of egg yolk pastry largely determines whether the category is accepted by consumers. If the industry is not standardized, consumers first come into contact with inferior foods and it is easy to lose trust in the entire category.
Mr. Wei Fuxian said: "As the leading brand in the industry, Xuanma has no choice but to establish standards, so it has jointly launched the first group standard with upstream and downstream peers and business associations. The release of this standard will greatly promote the industry's standardization and maturity and lay a solid foundation for the development of the industry! "
Xunma Food Company General Manager Mr. Wei Fuxian spoke
Don't forget the original intention of starting a business Leading the industry upgrade
Six years since its founding, Xuanma has been able to make a world in the vast snack market and quickly become the top 1 in the field of egg yolk pastry (February 2020-August 2021 Tmall traditional pastry category, data comes from Alibaba's business consultant backend), which is inseparable from its value concept of "product-based and customer-centric". High standards create high quality, which is also the key to being recognized by the industry and the market.
Xuanma has always demanded herself with high standards, and her tireless pursuit of high quality has long been engraved into its development gene. In five years, Xuanma The product is constantly systematically innovating from multiple dimensions such as product raw materials, product taste, product technology, etc. While innovating the egg yolk pastry category, it also drives the innovation and development of the industry.
egg yolk pastry product core lies in egg yolk
This release of the "Egg Yolk pastry" group standard is not only the condensation of Xuanma's six years of hard work and experience in the industry, but also beneficial to the improvement of product quality. It announces that this category has officially entered the era of group standards. In the long run, it will surely make the industry standard more standardized and promote the healthy and sustainable development of the industry. (Hongquan Chen Jieqi)
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