has not made any official statistics, but I remember that the Japanese publishing industry has a preference for stories about the bottom rebirth of different forms and contents. Whether it is an individual or a company-related story , it is often published and even often topped the best-selling list. Perhaps we can also see their intelligence from it and be inspired by it. General rules for reverse operation Among the many heavy-hearted biologics, they usually share their successful experiences and experiences from the first perspective of the main person urging the rebound. What is the same is that the protagonist often mentions a rule, which is to act in the industry with the principle of reverse operation, otherwise he must not break through the siege and break through the rigid limitations.
Many people traveling to Japan will visit the chain affordable store "Tang Ji Kede"
Many people traveling to Japan have experience in visiting the chain affordable store "Tang Ji Kede". Founder Takao Yasuda just pointed out the concept of reverse operation in "The King of Ai'an, Tang Ji Kede" and was the key to his victory in breaking through the encirclement of large department stores. One of these is the concept of "authorization commission". He recalled that at the beginning of opening a store, employees could not understand his ideas, such as the practice of "expression display" or judging the popularity of goods, there was often a huge gap.
"Tang Ji Kede" founder Takao Yasuda
Takao Yasuda was so angry that he burned a 10,000 yen banknote in front of his employees, using it to question "Is my behavior ridiculous? ... But as long as it is put out, it can make hundreds of thousands of goods, why do you throw it in the warehouse?" But he also understood that blaming his subordinates by just losing his temper will not improve the dilemma in front of him. So he resolutely adopted the management technique of "mand-giving authority", that is, delegating the authority to subordinates such as purchase, display and sales, and he did not interfere at all. At the same time, it is allocated to different leaders to create a healthy competition. In the end, they will compete with each other in performance data. It is precisely because of the implementation of the step of "privatizing" the stores, the awareness and combat effectiveness of each store has been greatly improved, achieving great achievements in "Tang Ji Kede"'s revenue and business growth for twenty-six consecutive periods.
"Permission Commission" management technique, that is, all the decentralization commissions for purchases, displays and sales to subordinates
Theme Park's real
came to the scope of theme parks. Many people have visited Japan Osaka Universal Studios , which was actually in a trough dilemma. From the 11 million visitors that opened in 2001, the number of people once fell to about 7.4 million in 2010, it can be said that they are facing the critical point of life and death. Fortunately, Morioka Tsushi joined the cinema for 10 years and later became the general manager and executive director and other important positions. He has successively implemented a series of reforms to bring the cinema back to life. His secret to success is actually exactly the same as that of Takao Yasuda in terms of philosophy, and it is also a reverse operation that breaks the industry's regulations.
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 For Takao Yasuda, the "Tang Ji Kede" sales strategy is the cornerstone concept of establishing a chain store, and he said that it must not be easier. However, after Morioka Yoshiro took over the cinema, he first carried out brainwashing work for the entire company. The task was to remove the original impression of the cinema's "movie store" and transform into the new positioning image of "the best entertainment selection store in the world".
Cinema will definitely remove the original impression of "movie store"
Because he pointed out that the number of movie enthusiasts is always limited, if you do not consider expanding your horizons from "content", you can only satisfy the positioning of a small-scale paradise with an average annual number of millions of visitors. So with his strong promotion, he introduced the anime " Neptune " (produced "Neopter Stage Drama") and the game "Monster Hunter" (recently "Attacking Giant"), which successfully expanded the source of customers. In addition, due to limited funds, before the large-scale facilities were completed, strengthened street performance atmosphere and the establishment of "illusion art" were used to improve the carnival effect in the park, and the results were all echoed ideally.
"Attack on Titan" killed the cinema
community store breaking through the siege
But what I admire most is a small home appliance sales store "Tianhua Yamaguchi" located in , Machida City, Tokyo. Because "Tang Ji Kede" and Osaka Cinema have always been large enterprises, there will certainly be some resistance to implementing reverse operations, but compared with small merchants operating alone, the difficulty of the latter is absolutely incomparable. "Dianhua Yamaguchi" is the watchmaker among them. The owner Yamaguchi Miyashi pointed out his position, which is the battlefield where large home appliance chains such as "Okihashi Camera" and " Yamada Motor ". Japan's home appliance retail market has long entered the era of cutting throat wars, and they are comparing with each other and how to lower sales prices and attract customers' operating model.
"Electronic Yamaguchi" has become a small miracle in the Japanese electrical retail industry
Yamaguchi said bluntly that with this model, "Electronic Yamaguchi" has absolutely no living space, so he decided to go the other way and price home appliances twice as much as its competitors--the same 50-inch LCD TV, other chain stores are priced at around 170,000 yen, but "Electronic Yamaguchi" can go to a price of 320,000, but it can also be sold! The magic behind it is that "Electronic Yamaguchi" locks the sales target in a neighboring community and proposes considerate follow-up services. Any customer's service requirements on electrical appliances will be responded one by one, from assisting users to assist in replacing light bulbs, etc., dealing with everything in every matter, no matter how big or small. At this moment when Japan is becoming an elderly society, the above private care attitude towards electrical care is obviously the most timely response to the needs of the times.
"Electronic Mountain Pass" and vegetables are also sold. It can be seen that value-added services are not fixed, and successfully locking relationships with customers is the kingdom
Yes, there is no fixed method for business, but the story of each other showing their magical powers can indeed open our eyes and inspire our thinking.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-