According to the China Industry Information Network, my country's idol industry is ushering in a window of development. With the rapid development of the economy and the rise of a new generation of consumers, the idol industry will usher in a huge demographic dividend.
As the most popular women's women's group group SNH48 in China now, there is naturally the support of countless fans behind it, but all this success is inseparable from the team planning behind them.
Now, let’s act as a team business plan and write a business plan for SNH48 ~
1. Project introduction:
SNH48: A large-scale female idol group that can face to face
2. Pain point analysis:
members are unstable and have strong liquidity:
0 group members are generally between 15 and 20 years old. During the development of the team, some members withdrew from the group due to factors such as continuing to go to school, personal will and parental opposition, which affected the stability of the girl idol group,
Artist training ability is insufficient:
my country's artist training system was established late, the training model is relatively single, and the requirements for artists are not high, resulting in the lack of professional strength of the idol group, which is criticized for being single-minded
Fan group:
The mainstream fan group of the girl idol group is mostly young men aged 15-25, usually students or just a student or a student Young white-collar workers who participated in the work have limited individual consumption capacity
single profit model:
Affected by the decline of the traditional record industry in recent years, the operation model of idol girls' groups relying on the record, TV station and radio station has become increasingly difficult. The profit model urgently needs to be innovative
3. Solution:
"Trainer" system :
cooperates with major domestic art universities to set up selection points and direct selection channels on campus to expand the source of high-quality members. After joining the group, the agency trains members through scientific methods to strengthen their singing skills, dance foundation and performance abilities
training system star-making mode:
close-range star-making training through members' private life live broadcasts, regular small theater performances, handshake meetings, group division system, annual total selection, etc., to improve fan viscosity
fan group development:
On the one hand, it often holds fan activities, Core fan ticket discounts and other measures are used to cultivate the brand stickiness of male fans to the SNH48 combination; on the other hand, in terms of stage performances and member style, they plan to cater to the tastes of female consumers, expand the female fan group
online momentum + offline monetization:
attracts target fans through the Internet platform (forum, official website, postba, Weibo , WeChat), contribute free video content to various channels and platforms, and gather popularity to the greatest extent. Money offline by opening commercial performances, developing peripheral products, etc.
4. Market overview:
Currently, my country's idol industry is ushering in a window of development. According to international experience, when the per capita GDP 4 of reaches US$10,000, the cultural industry will enter a period of rapid development, and the idol industry, as a branch of the cultural industry, will also attract rapid growth. my country's per capita GDP has reached US$8,000, and some cities have exceeded US$15,000. At present, high-income first- and second-tier cities are the main concentrations of idol consumption.
In addition, with the rapid rise of the new generation of consumers, the idol industry will usher in a huge demographic dividend. According to the 2010 national census data, the total number of births in my country between 1990s and 2009 was 330 million. The post-90s and post-00s who have gradually become the main consumer group will bring a huge market to the development of the idol industry.
5. Popular members:
Ju Jingyi SNH48 The first member of the general election to dominate
is well known to netizens because it is called "four thousand-year-old beauty" by Japanese media. 22-year-old Ju Jingyi not only won the championship in a row, but also filmed "Jiuzhou Sky City", participated in "HTM3 All Staff Accelerated ", and recorded the album "Source Power". Currently, in film and television, variety shows, and music, the acting career is in full swing.
Li Yitong SNH48 runner-up
Because of its darker skin, fans are affectionately called the Congo Little Princess. He showed the style of a joke writer on Weibo, and his straightforward and cute style has attracted many fans. Currently, it is deeply engaged in variety shows and online dramas, and its works are of good quality
Huang Tingting TEAM NII's deputy captain
has a healing smile, a girl with a warm breath of spring and a dreamy fairy spirit. The song " Night Butterfly " he performed at the second annual Golden Melody Awards won the championship. On July 30, 2017, he won the third place in the third overall election of SNH48.
6, Fan portrait:
Age group: 15-30 years old, the occupational composition is mainly students and young white-collar workers
Men and women ratio: men and women 7:3, the number of female fans is currently increasing, and in the 2017 finals, there is a strong tendency to tie male fans
Paying willingness: consumption capacity is limited, but the willingness to pay for idols is high
Emotional characteristics: Like cute girls with high appearance
7, profit model:
Sales tickets: Sales a star wish Tickets for the performance theater and final selection tickets, obtain sales revenue
derivative products: generates revenue by selling celebrity peripheral products such as photos, photos, stickers, support, etc.
Membership fee: fans get voting rights after registering a membership, and the membership fee is 35 yuan/bit
Handshake coupon: sells handshake coupons, buyers can shake hands intimately with their idols at concerts or meetings
8, competitors:
1931:
China's first national girl idol group hired a Hong Kong and Taiwan exclusive star-making team and injected 500 million yuan. It relies entirely on the Internet platform and its strong strength cannot be underestimated. Its member Ma Jianyue is well-known by participating in the Talk of Strange Talk
ATF: an idol group created by
Xindong Entertainment Co., Ltd. On March 27, 2017, he won the Oriental Newcomer Award for the 24th Oriental Wind and Winning Music Festival. The packaging is exquisite, the ideas are novel, but the resources are insufficient, and there is no sustainable means to attract and solidify powder
SING girl group:
O2O concept women's singing group launched by Kugou Music and Kugou Fanxing.com on August 10, 2015. Members' style is fresh and natural, with superb singing and dancing skills, and with Kugou's super resources, their popularity in China is gradually increasing
9. Competitive advantage:
High appearance: team members have high average appearance, and main member Ju Jingyi has been rated as "Four Thousand Years of Beauty"
Strong professional level: introduces advanced Japanese and Korean artist training system plus rich experience in theater performance, and members' strength is improved quickly
Profit model is feasible: SNH48's business model is clear, profit model is feasible, leading many domestic female groups
10, Financing plan:
Financing 10 million , transfer 6% equity
Team improve : 2.5 million
Marketing : 2.5 million
Business development : 2.5 million
Device purchase : 2.5 million
0 Device : 2.5 million
0 Want to make a business plan for your favorite idols? Log in to Crazy BP http://www.nutsbp.com/ Let's play~
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