In about two months, the "Spring Festival Gala" in the mobile phone industry - Apple's autumn press conference will meet us again. The protagonist of the press conference is the iPhone 14 series.

In about two months, the "Spring Festival Gala" in the mobile phone industry - Apple autumn press conference will meet us again. The protagonist of the press conference is the iPhone 14 series. Judging from the current leaks, Apple has placed all major upgrades on the flagship iPhone 14 Pro series, including the appearance of the punch-hole screen, 48-megapixel main camera, LPDDR5 memory, etc.

Beginners option iPhone14 has few upgrades in configuration, and the price will increase. Despite this, the outside world is still optimistic about Apple, believing that the market demand for the iPhone 14 series will be higher than that of the iPhone 13 series. Why is this?

iPhone14, and the price is to be increased.

From 2019 to 2021, the new phones released in that year with the highest sales volume of iPhone are iPhone11, iPhone12, and iPhone13. Without exception, these three models are cheap entry-level machines, with starting prices of RMB 5,499, RMB 6,299, and RMB 5,999, respectively.

After cutting off the iPhone 14mini and adding the iPhone 14 Max, the iPhone 14 has become the cheapest model among the four models. If the price of iPhone 14 is the same as that of iPhone 13 and the configuration is maintained in regular upgrades, it should be a new generation of "sales king", but Apple does not intend to do so.

It is reported that on iPhone 14, Apple will continue to use the A15 chip of iPhone 13, and only the iPhone 14 Pro series will be equipped with the new A16 chip. As we all know, only TSMC is the only one that manufactures A series chips. TSMC has limited capacity for . It has said that it faces challenges in the supply of manufacturing equipment and raw materials, and both advanced and mature processes are facing difficulties in expanding production.

A16 should be based on the 4nm process, and the manufacturing difficulty and yield rate are not as good as the 5nm process. Apple has allowed the A15 to fight on the iPhone 14 for another year, on the one hand, to save costs and alleviate the pressure of chip manufacturing; at the same time, it also widens the performance gap with the iPhone 14 Pro series so that users can choose the latter.

In fact, in the iPhone 13 series, Apple has already made adjustments to the chip specifications of the entry-level models and flagship models. iPhone13/13mini uses a shrink version of A15 chip and a 4-core GPU, while iPhone 13 Pro/Pro Max is a full-blood version of A15 and 5-core GPU.

is not only used with old chips, but the iPhone 14 will not be equipped with a punch-hole screen, so there is no need to think about it if you have high refresh rate. It still has a 12-megapixel dual camera on the rear, but the running memory will be increased from 4GB of the iPhone 13 to 6GB, which is still LPDDR4X memory, rather than the LPDDR5 memory of the iPhone 14 Pro series.

iPhone 14 uses the same mold as iPhone 13, and the chip is the same, so it adds 2GB of extra memory. Cook is indeed a cost management master. But in terms of price, iPhone 14 is not friendly to Apple fans at all, and it is very likely that the price will be increased.

According to a recent research report by foreign analysts, the price of iPhone 14 will rise by $100. The price of the 128GB iPhone 14 will be raised to US$899, which is the same as the 256GB iPhone 13. Therefore, it is expected that the starting price of the iPhone 14 in the country will be 6,799 yuan, which is 800 yuan higher than the iPhone 13.

iPhone14's price increase seems to be quite in line with Apple's price strategy for "up one year, down one year" . The starting price of iPhone 11 is 5,499 yuan, the iPhone 12 has risen by 800 yuan to 6,299 yuan, and when it comes to iPhone 13, it has dropped to 5,999 yuan, which has only been reduced by 300 yuan on the surface, but in fact it is a 800 yuan price cut, because iPhone 13 starts with 128GB storage (128GB iPhone 12 is 6,799 yuan).

However, iPhone 14 has not improved much in configuration. The price will increase by 800 if you add 2GB of memory. Will users really pay? Will it affect the overall sales of the iPhone 14 series?

. In the eyes of the outside world, it doesn’t matter if the price of iPhone 14 increases, and she is still firmly optimistic about Apple.

The outside world is still optimistic about Apple

Judging from market feedback, the iPhone 14 series is quite popular in the Chinese market, and it is still two months before it is released, and the protective cases of the four models have already been sold.

As a well-known Apple whistleblower in the industry, Kuo Mingchi can often accurately predict Apple's market data. Recently, he once again posted a post on the iPhone 14 series. Distributors, retailers and even scalpers from China are very optimistic about the market demand for the iPhone 14 series, believing that its market demand may exceed the iPhone 13 series.

Guo Mingqi believes that the core reason for being optimistic about the iPhone 14 series is that it lacks competition from Huawei . Although Huawei's Mate50 series is expected to be released at the end of August, there are very few Kirin chips left, so it is still mainly based on 4G models and can only rely on 5G mobile phone cases to obtain 5G networks. In the competition with the iPhone 14 series, it is obviously at a disadvantage.

The other four domestic mobile phone brands Xiaomi , Honor , OPPO, vivo, vivo, are no match for Apple in the high-end market. In the first quarter of this year, Apple's share in the high-end market above US$400 has reached 62%. OPPO, Xiaomi and vivo are only 12% in total, while Huawei has fallen to 3%.

Secondly, Apple obviously wants to promote the iPhone 14 Pro series that uses punch-hole screens for the first time, rather than the cheapest iPhone 14. As for the iPhone 14 Max, it is just used to replace the mini series, and it is a test work, and it doesn’t matter how it sells.

According to current news, the iPhone 14 Pro series has a high-flash punch-hole screen + A16 chip + 6GB LPDDR5 memory + 48-megapixel main camera, which is far superior to the iPhone 14 in terms of appearance and visual effects or hardware configuration. The starting price of the iPhone 14 Pro series in China is expected to be 8,799 yuan, which is 800 yuan higher than the iPhone 13 Pro series. With so many all-round upgrades, Apple feels that the iPhone 14 Pro series is not worried about selling. If the price is really too high and the iPhone 14 is not sold well, Apple can easily solve this problem - just reduce the price, and iPhoneXR is a good example.

In 2017, Apple released its 10th anniversary masterpiece - iPhone X equipped with Face ID notch screen. Although this product is priced at more than 8,000 yuan, it is still a great success. For the 2018 iPhone XR, Apple raised its starting price to 6,499 yuan, but users do not agree with this price. Everyone knows the script behind

. Apple slapped the iPhone XR's channel price , making iPhone XR a generation of "real fragrance machine". It doesn't matter what the 720P resolution LCD screen with a bezel stop, and the rear single camera is not important.

So this is why the iPhone 14 has fewer upgrades and has to increase the price, but the outside world is still optimistic about Apple. The lack of strong opponents in the high-end market has made Apple dare to do so. I hope Huawei's high-end Kirin chips can return as soon as possible, and other domestic brands will continue to strengthen the research and development of core technologies such as chips in order to fight Apple.