On November 8, Beijing time, according to multiple foreign media reports, Samsung Electronics plans to reduce smartphone production to 290 million units in 2023, a year-on-year decrease of 13%.
Samsung cuts production. Global smartphone shipments continue to decline in 2022, and all leading mobile phone manufacturers have been affected. Strategy Analytics' latest report pointed out that global smartphone shipments in the third quarter fell 9% year-on-year to 997 million units.
Among them, Samsung continues to rank first with market share of 21.7%, and Apple ranked second with a market share of 16.3%. Three Chinese manufacturers, Xiaomi , OPPO and vivo, vivo, with shareholdings of 13.6%, 9.9% and 9% respectively. , but it should be noted that except for Apple, the shipments of the top five mobile phone manufacturers have all declined, with Samsung falling 7.1% year-on-year to 64.4 million units.
In addition, even Apple, which has increased against the market, is worried about its future sales outlook. According to foreign media reports, Apple plans to lower the production target of iPhone 14 from the previous 90 million units to 87 million units.
Some analysis pointed out that the rising supply chain costs and the subsequent surge in mobile phone prices have led to a significant reduction in demand for iPhone 14. According to public information, in addition to the two major markets of China and the United States, the price of the iPhone 14 series has increased to varying degrees in major countries and regions around the world.
(Picture from UNsplash)
From the specific model analysis, Samsung's entry-level M series and A series performed well, but the shipments of several mid-range positioning models were not as expected. In the distribution of sales areas, like in the first two quarters of this year, Latin America, , Middle East, and Africa are still the main battlefields of Samsung, especially Latin America, sales volume accounts for more than 15% in the first three quarters of this year.
However, Samsung's long-lost Chinese market has not improved much so far. According to statistics from Guanyan Report Network, Samsung's share in the Chinese market was only 0.9%, and its sales in China plummeted by 41% year-on-year in the first quarter of this year. Considering Samsung's usual poor performance in the Chinese market, many netizens even joked: I didn't expect that Samsung mobile phone still has room for decline.
(Picture from UNsplash)
However, it is worth mentioning that Samsung's upcoming high-end flagship model Galaxy S23 production capacity plan has not changed.
The high-end market has become one of the few highlights in the smartphone industry, and Samsung naturally also looks up to it. Taking folding screen mobile phones as an example, according to a report by Stone Partners, the global shipment of folding screen mobile phones this year can reach 17.8 million units, and Samsung, as a leading company, is expected to exceed 10 million units for the first time.
Comprehensive existing revelations, the Galaxy S23 is expected to be launched at the beginning of next year. Can this new flagship model, which is highly anticipated, sweep the decline of Samsung? Let's wait and see.
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