According to the latest research of the US political donation database and non-partisan organization OpenSecrets, the 2022 midterm elections 's campaign costs are expected to exceed US$16.7 billion, becoming the most expensive midterm elections in history.
htmlOn October 28, the British Economist pointed out that the upcoming midterm elections will be the most expensive non-presidential election in the United States. In fact, the presidential election, including this midterm election, has been surpassed by this midterm election. According to AdImpact, advertising consulting firm AdImpact, in the 2022 midterm election season, U.S. political advertising spending exceeded $9.7 billion, which is more than double the 2018 midterm election season and higher than advertising spending for the 2020 midterm election season.
It can be seen that this midterm election has reached a white-hot level, and both sides should control Congress at all costs.
Democratic Party is under great pressure. If Congress is controlled by Republican Party , Biden will become a lame duck president. Polls show that the gap between the Democrats and Republicans in the House of Representatives is widening, and the fight between the two sides in the Senate is even more tragic.
Statistics from the U.S. Federal Election Commission (FEC) show that since January 1, Democratic Senate candidates have far exceeded their Republican counterparts. The top-spending Democratic candidates invested nearly $31.8 million in the campaign, while the most-spending Republican candidates invested about $17.7 million; in the House of Representatives, although the top-spending candidates came from the Republicans, seven of the top-10 candidates were Democrats. According to
FEC data, the five most powerful senator candidates include Republican McCormick, Democrats Warnock, Demings, Kelly and Ryan , who focus on TV or media delivery, online electronic advertising, and mailing advertising. Warnock spent $15.8 million on television advertising and media investments, ahead of other candidates.
Arizona , Georgia , Nevada and Pennsylvania Senate campaigns have spent more than $200 million in funds. In the 2018 midterm elections, only two Senate campaigns exceeded $100 million, and campaign funds above normal levels emerged one after another.
The campaign costs for the 2022 midterm elections are expected to exceed US$16.7 billion, far exceeding previous presidential elections.
1860, Lincoln ran for the president of the United States, spending $100,000.
2004 election, Bush Jr. faced Gore, Bush Jr. spent $360 million and Gore spent $330 million.
In the 2008 election, Obama spent $760 million, and his opponent McCain spent $350 million, and the total spending of both parties in the election reached $5.3 billion.
2 general election, Obama faced off against Romney , Obama spent 1.2 billion, Romney spent 1 billion, and all the two parties' elections cost more than 6 billion.
Recently in 2020, Biden raised more than $1 billion for the campaign, while Trump reached $1.33 billion.
There are three reasons why the competition in this midterm election is so fierce.
1. The opposition between the two parties has created enthusiasm for investment from all walks of life.
For decades, the gap between the rich and the poor in the United States has widened, the manufacturing industry has shrunk, the middle class has been continuously thrown into the bottom, and social contradictions have intensified. Trump is an extremist populist, and he constantly incites confrontation for his own interests, which has led to the polarization of opposition between the two American camps. He does not ask whether it is right or wrong in everything, but only looks at the camp. The Capitol Hill incident was the climax.
This is undoubtedly a great harm to society. Biden also claimed to reduce social conflicts in his early years as he took office. In the midterm elections, an atmosphere of confrontation has also been added to create an atmosphere of opposition for the sake of party interests.
Because the two factions cannot communicate, they are more worried that the other party will suppress themselves politically, so they actively support their candidates. The investment in campaign funds has risen.
The people's enthusiasm for politics is often a time when society is instability.
2. Trump is a super political star, and there are two extremes in American society's treatment of Trump.
Trump has tens of millions of fans and his appeal is amazing. His style of conduct is very unique, with few politicians' calculations, and more direct responses, simple and crude. Therefore, those who like Trump believe that he is not a politician, and he is straightforward and dares to fire at political barriers. The traditional elite class dislikes Trump's behavior and believes that he is vulgar and difficult to take on a great responsibility.
The two parties have the ultimate love for Trump on one side and the extreme hatred on the other side. Trump has declared that he will announce his presidential election as long as the Republican midterm election wins. So those who like him and those who hate him were moved and joined their own camp in the midterm elections.
3. Biden said that the next ten years will be the most critical decade for the United States and China to compete with each other, and will affect their respective futures.
Putin also said that the pattern of the world will change in the next ten years.
This is related to the status and honor of 1 billion people in the West in the international field, and to the rise and fall of Western political systems and values.
Democrats are worried that Trump will ruin all this when he takes office. In the last term, Trump even imposed sanctions with his allies and China, which naturally caused concern in the political arena.
So companies and consortiums in the Democratic camp actively donated funds, and Democrats joined the campaign with historic high amount of funds.
Of course, it is not necessarily the case that you have more money. Several candidates still failed after spending millions of dollars in campaign funds. Arizona Republican Senate candidate Raman lost the primary after spending $12 million in campaign funds; Wisconsin Democrat Lasri spent more than $10 million but failed to win the party's senator primary nomination.
The dispute over control between the Senate and the House of Representatives and the Trump factor has led to a spiral of bets on both sides. Bloomberg reported that the 10 most expensive campaigns included state Senate elections such as Pennsylvania, Georgia, Arizona and Ohio . In these five states alone, the campaign committee and external groups including the Super Political Action Committee have already spent $1.8 billion.
Whether Trump's superstar effect will continue will be revealed in two weeks. If Trump runs for election, the United States will usher in another super election.
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