Beijing citizens are rushing to buy Sichuan specialty products.
Sichuan and Neijiang High-quality Agricultural Products (Beijing) Exhibition and Sales Week staged a "strange" scene -
Live
html From November 6th to 9th, the 2018 Sichuan and Neijiang High-quality Agricultural Products (Beijing) Exhibition and Sales Week will be unveiled at Hall 3 of the National Agricultural Exhibition Hall.Suining’s red potatoes, Mabian tea, Luzhou longan, Neijiang’s blood orange ... The annual “National High-quality Agricultural Products (Beijing) Exhibition Week” has become an excellent opportunity for Sichuan’s agricultural products capital to enter the market.
product is sought after
specialty red potatoes sold for one ton in the morning
html At 8:50 am on November 6, the outdoor temperature in Beijing was only around zero degrees Celsius, but outside Hall 3 of the National Agricultural Exhibition Hall, many citizens have already gathered."I have been to Sichuan several times and I especially like the fruits there, especially loquats. I have never tasted so authentic in this (Beijing)." said Wang Yong, a citizen of Beijing.
"The best selling is grinder and pepper oil." At 12 noon, Shu Luanhong, chairman of the Longchang City Happy Pepper Planting Farmers Professional Cooperative, held a box of lunch and reported the "good news" to the reporter.
This exhibition is the first time Shuluanhong brings products to Beijing. Worried that the capital's citizens would not get used to peppercorns, he only brought 200 bottles of grinders and 100 bottles of peppercorn oil. He never thought that he would sell it all in one morning.
Citizen Liu Xiuzhi is from Sichuan. Although she has settled in Beijing for many years, she has always been thinking about the taste of her hometown. At the exhibition, she specially bought 4 bottles of pepper oil and recommended her neighbors to buy two. "Smell the peppercorns and put some stir-frying, it's fragrant!" Liu Xiuzhi smiled and became a salesman.
, like Shu Luanhong's peppercorn, is also popular in the exhibition and one ton in the morning. Tan Wen, sales director of Suining Anju Yongfeng Green May 24 Red Potato Professional Cooperative, believes that what captures the "hearts" of Beijing consumers is the quality of red potatoes.
, in addition to its distinctive characteristics and guaranteed quality, in the view of Fu Youliang, general manager of Sichuan Jiuruntai Technology Co., Ltd., Sichuan agricultural products entering Beijing must abandon "road goods" and take the deep processing route. At this exhibition, Jiuruntai Technology vigorously promoted two products: fig enzyme and fig lactic acid bacteria beverage. "The company officially started production last year, and its sales reached 100 million yuan that year."
products expanded sales
Why did it only show and not sell
"Is this ugly orange?" "How did the ugly orange sell?" "Can I send it to me from Sichuan?" In a short time, four or five groups of consumers were surrounded by the booth of Sichuan Changyang Ecological Agriculture Co., Ltd.
However, the reply from the company's general manager Yang Ying was surprising - "Sorry, don't sell it!" Why doesn't
sell it? Yang Ying revealed the reason. "First of all, to ensure quality. The ugly oranges are ripe in February and March next year, and cannot be picked and sold now." However, this is not the most critical. Yang Ying said that if you really want to buy, consumers need to scan the code first and enter the e-commerce platform to make reservations.
reporter learned that Changyang Ecological Agriculture currently has more than 300 acres of orchards, with an annual fruit output of millions of kilograms, almost all of which are sold online. The e-commerce platform is independently developed by the company, selling three ugly orange products.
Yang Ying believes that e-commerce is an excellent way to open up the Beijing market in fresh fruit. First of all, Beijing has a large population, especially many young people, and has a good online shopping environment; secondly, through e-commerce channels, it can not only eliminate the price reduction process of distributors, but also cultivate its own user stickiness . The reporter noticed that many citizens scanned the QR code on the spot to follow the mall, and nearly a hundred business cards placed on the stage were taken away in one morning. In addition to e-commerce, large supply chain companies have also given "wings" to Sichuan's agricultural products out of Sichuan. On the morning of December 6, Xing Youxuan Co., Ltd. from Shandong signed a contract with the Neijiang Municipal Agriculture Bureau. Xing Youxuan was responsible for purchasing "Sweet City Flavor" agricultural products and sold them nationwide, with a contract amount of 1 billion yuan. Wang Ying, president of the cluster public utility of
Star Preferred Co., Ltd., said that the company will first promote the "Sweet City Flavor" regional brand and Sichuan agricultural products in Shandong Province. In addition, the company will also give full play to its advantages in logistics and warehousing to promote Sichuan agricultural products to all parts of the country. □Reporter Hou Chong of this newspaper Text/Photo
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