"Sports enthusiasts" and "Time Management enthusiasts" on the throne
Since Asian dance king Luo Zhixiang was nailed to death by his ex-girlfriend Zhou Yangqing , this "time management master" not only did not disappear from the limelight, but frequently appeared on the hot search list.
Luo Zhixiang’s recent hot topic
On May 20, 2020, Luo Zhixiang posted a long article of sad memories of love on Weibo, which grew until I quickly struck for ten seconds before I could mark the end.
5 May 20th Luo Zhixiang's love long article
If Luo Zhixiang was not exposed before, then this long article will make single netizens turn into lemon essence.
But now, Luo Zhixiang has steadily sat on the throne of scumbag in the hearts of the melon-eating crowd, and it is also an upgraded version covered with a thick layer of 502 glue, so he can't even get it down. The reason why the Luo Zhixiang incident caused everyone's disgust was that his previous painstaking character "humorous and funny man" suddenly shattered and he turned into a scumbag. The truth presented after the collapse of the positive character of
was caught off guard and let everyone know that he had been blinded, so Luo Zhixiang was subjected to a large-scale public opinion counterattack on . The dissatisfaction caused by the deceived public is the consequence that celebrities will inevitably suffer when their "character character collapses".
is here to burst into tears and hope to be active on the hot search list. Luo Zhixiang, who is also trying to get back together, can wash and sleep with
. There are all things in the dream.
people have risks, so be cautious when styling.
"Personal Design" was first used in Japanese anime and animation. It mainly refers to a character's shape, body proportion, appearance characteristics and personality characteristics. The distinctive character setting can impress the audience with a picky vision.
is also due to this feature, and its character design has evolved into an marketing method used by celebrities to attract fans and cater to the market.
Star adjusts their words and deeds according to the fans' preferences , and adds the company's marketing press releases, and they can initially establish a favorite character .
such as "foodie", "koi", "boy next door|girl", "school master", etc. After the
character is deeply rooted in people's hearts, advertisers with similar characteristics will first choose these stars with distinctive characteristics and when looking for spokespersons, and fans will also support them by krypton gold. The more successful characters a celebrity has, the more advertisements and films he can accept, and naturally he will earn more.
I don’t think that celebrity character setting is a deceptive behavior , provided that their character setting is based on their own characteristics, then this is just to play to their strengths and avoid their weaknesses.
For example, in 2009, Li Bingbing and her economic team were interviewed by Sanlian Life Weekly. In the interview, her economic team frankly said that they created a character positioning for Li Bingbing, namely "work hard, diligent, and good reputation". Sanlian Life Weekly also said that this was a relatively early attempt in the circle to spontaneously find artist positioning.
There was no such a symbolic figure in the entertainment market at that time. Li Bingbing's team also carefully evaluated when choosing brand endorsements, and only accepted products related to character positioning and with quality assurance. Therefore, Li Bingbing gained a foothold among the top-tier young actresses soon.
Li Bingbing's successful character positioning
This is actually a completely positive character creation lesson plan, but now many celebrities set up their own personalities simply to cater to fans, and even they themselves are actually completely different from the image they show. This is simply dancing on the tip of a knife, such as "a doctor of the Buzhi.com", "a good boy with iron fist", and "a good man who sexually assaulted".
various exquisite character designs have been overturned one after another, which makes people dazzling. Life is not easy, and I sigh:
What is this?
Star is a professional that relies on the audience to succeed . You can establish a character, or even fabricate a character who is not yours at all, wearing a mask to dance on the stage, harvesting flowers and applause, but at the same time you have to bear the risk of the character collapse.
believes that if you insist on choosing this path, then keep going and act better. Don’t let fans discover the truth, and don’t let those who like you feel deceived. This is also a different sense of life.
How should celebrities create their character after they step down from the "altar"?
The behavior of celebrities nowadays is related to the market of the entertainment industry.
After the 1980s, the entertainment industry in the mainland was gradually formed. At that time, the Internet was underdeveloped and celebrities were still new. The word "star" distances the artist from the audience, as if it is as out of reach as the stars in the sky. For a long time in that era, almost all Hong Kong and Taiwan stars occupied the entertainment headlines.
However, even if you like the Four Heavenly Kings, you can only put posters on the head of the bed, listen to the tape in your hand over and over again, and the boy cuts a picture of his idol from newspapers and magazines in the notebook. After
, due to the development of the Internet, social platforms accelerated the dissemination of information in the entertainment industry, and audiences developed more curiosity about celebrities, and idols gradually became part of the life of the fan group. In order to meet the audience of , celebrity artists have "two-way contact" with fans and audiences through social platforms, creating new interactive relationships, bringing celebrity artists closer to everyone, and at the same time they are more likely to be loved by the audience.
Later, the fan economy market became bigger and bigger, and the high business personality was more likely to be favored by advertisers. In order to cater to the idol halo in the eyes of fans, various personality designs such as veteran cadres and academic masters stood up.
But nowadays, there are frequent incidents of "character collapse" in the entertainment industry, constantly consuming everyone's sense of trust in entertainment artists. The successive blows have made fans forced to smile.
So now more and more people like the stars of " true temperament ". If this is not the character created by the team, then we are now "returning to the essence" of .
Like a person, you should like the person himself so that he can live up to the meaning of his love.
As media workers, what we expect is to guide the audience positively, rather than just cater to the market and audience, which is not conducive to the healthy development of the entertainment industry.
works, endorsements, and charity support the complete image of celebrity characters in the public eye.
The establishment of a persona requires these three aspects to be developed in a planned manner to last, but in the final analysis, all images exposed to the public's vision must be held by celebrities themselves. In other words, the character of a celebrity should be close to his original appearance.
After all, it is easy to install for a day or two, but it is difficult to install all the time.
For example, Luo Zhixiang loves "multi-person sports" and insists on conceiving a "infatuated and dedicated" look. Such a splitting thing, the collapse of the character will happen in minutes.
*Reference
- Wikipedia entry "character design" was last edited on May 21, 2020
- "Li Bingbing: A Star Sample Manufacturing in the Era of Entertainment Industrialization" Sanlian Life Weekly, 2009 Issue 47
- "People's Daily" December 6, 2019 05
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