In 2013, League of Legends and China Merchants Bank reached a strategic cooperation, released joint credit cards and launched personalized customized services, bringing huge surprises to players.
In 2014, League of Legends officially reached a consensus on cooperation with ROCK (Locke), a brand leader in mobile phone protection, and the brand Powerocks (Bulgate Stone). At the same time, Locke and Bulgastone also provided products as sponsors for the second National College League~
In 2015, League of Legends joined hands with KFC to launch a cross-border cooperation, launching the "Happy Hero Barrel", and buy a package and get a limited edition skin flash card for "League of Legends"~ In addition, they also jointly created the "League of Legends" offline theme store, allowing the game to enter the daily lives of players.
On May 28, 2016, "League of Legends" and Sprite reached in-depth strategic cooperation in 2016. Sprite has become the chief sponsor of the League of Legends league system.
It is reported that Sprite will spend hundreds of millions of yuan this year to grandly launch 360-degree all-round communications such as theme packaging, TV advertising, outdoor advertising, circle of friends advertising, offline activities and caravan roadshows. The highlight of the series is 1 billion bottles of League of Legends theme Sprite products.
In summer, drinking frozen Sprite, listening to Jay Chou’s "Hero", playing a few dishes and joking, it’s so pleasant!
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