This morning, the social platform officially released an announcement revealing that on July 9, Weibo had a conversation with Xiao Zhan Studio on issues related to fan guidance management. Another eight accounts were closed according to relevant community rules for attacking media organizations and posting false information to guide verbal wars.
Weibo believes that influential public figures and celebrities assume the obligation to guide and restrain their fan behavior, which is mainly achieved through official fan organizations. However, in recent months, due to the failure to effectively guide and deal with various fan groups, a series of phenomena have disrupted the order of online communication, causing adverse social impacts. Weibo suggests that the celebrity work team should strengthen the positive guidance and restraint ability to the fan group. For the misconduct made by non-official fan organizations under the banner of celebrities, we must actively report to the platform and cooperate with platform management. If an unofficial fan organization is suspected of being illegal, it cannot be turned a blind eye to it. It must dare to speak out and protect its rights and fulfill its legal responsibilities.
Xiao Zhan Studio said that it agreed with the suggestions put forward by Weibo and clearly stated that it will actively cooperate and support the management of the platform on issues between official and non-official fan organizations in the future. This in-depth communication shows the website's determination to curb hateful behavior, maintain the order of community and network communication, and its neutral and open platform attributes, and will communicate with more brokerage companies one after another to create a good network environment.
Yesterday, the Cyberspace Administration of China issued a "Notice on Carrying out the Special Remediation of the Summer Network Environment for Minors in the 2020 " Qinglang "". Article 6 clearly states that it will focus on rectifying information and behaviors that induce minors to pursue stars without bottom line and fight with each other in fan circles. Severely crack down on the behavior of inducing minors to support and compete in key areas such as hot search lists, rankings, and recommendation positions on social platforms and audio and video platforms, review volume and control reviews, and large-scale consumption. Vigorously rectify the interactive comments of celebrity topics and popular posts to incite and provoke confrontation among young fans, mutual abuse, human flesh search and other behaviors. Strictly investigate and deal with illegal and irregular accounts such as "fan circle" professional black fans, malicious marketing, etc. In the statement of
, common star-chasing behaviors such as fan comment control, rankings, voting, and large-scale consumer support have been listed as key targets of crackdown. The topics about celebrity topics that have the tendency to induce "fighting" will also face collective rectification.
Before this, although social platforms such as Weibo had taken many actions to avoid fans' data brushing and voting, this did not prevent fans from continuing to play for their idols, making various data and lists. Obviously, such a fan circle ecology has long been deformed.
Many netizens, especially Xiao Zhan's rational fans, expressed their support. Celebrities really need to guide their fans, and fans also have to restrain and regulate their online words and deeds. Xiao Zhan has more than 26 million followers on social platforms, and almost every post of the content can be forwarded and commented more than one million. Because of the problem of guiding fans, Xiao Zhan was once at the forefront of public opinion. Many of Xiao Zhan’s big fans have repeatedly labeled Xiao Zhan’s entire fan group because of their offensive remarks.
Many fans have been "closed" for most of the time in order to reverse Xiao Zhan's reputation and image in the public's mind. For rational fans, banning radical fans is actually maintaining the image of the entire fan group and creating a clearer cyberspace.
pictures and texts are compiled from: Sina Weibo, Wuji Liuzhan's Cinema
Editor: Tong Weijing
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