Friends who often pay attention to the digital circle know that in recent years, domestic mobile phone manufacturers have been competing with each other. In the past, Xiaomi Technology, which mainly focuses on "cost-performance ratio", entered the world's top 500, and later, OPPO and VIVO have seen sales in overseas markets rising year by year, but these brands are still a certain distance from the most popular Huawei mobile phone .
However, with the rapid development in recent years, Huawei has become one of the top technology companies in China and even the world, and its shipments exceed Samsung and rank first in the world. But Huawei mobile phones also have a "headache" point, that is, its product lines are numerous and various series are dazzling. Consumers who want to buy Huawei mobile phones must do more homework and not be blind!
1. Huawei mobile phones have three levels of distinction between markets at all levels, and high-end flagships are super easy to recognize!
First of all, we need to know that the three levels of Huawei mobile phones are high-end flagship models, mid-range cost-effective models and low-end volume-making models. Each level covers at least two series of main models. For example, the high-end flagship phone field is mainly dominated by Huawei Mate and P series, focusing on the high-end mobile phone market.
Its business model and sales ideas are also very clear: Huawei's best publicity is equipped with the most core technology that can be given. For example, the P40 Pro, which was just released this year, is equipped with the latest generation of Kirin 990 5G processor, supports 40-watt fast charging plus 90Hz high brushing, and has a DXO score of up to 128 points. No matter what black technology Huawei's other series has, these two brothers are definitely not missing, and their status is so arrogant!
2. One branch is a sub-brand, and the two build a high wall of "cost-performance ratio"
Huawei's mid-range market focuses on "cost-performance ratio" strategy, mainly led by the branch brand "Honor" and its own Nova series. The configuration of the Nova series is very balanced, and Huawei also chose to exchange for higher cost-performance ratios with appropriate reductions.
For example, Nova 6 is equipped with Huawei's flagship processor and high-speed fast charging. Although it has castrated some of the photography performance and mobile phone screen quality, it does not affect its extremely cost-effectiveness. It once became a hot sales product on major e-commerce platforms, which shows that its cost-effectiveness is terrifying!
3. The sales of the two low-end series are bleak, and the user response is conservative
HUAWEI is not involved in the low-end mobile phone field, mainly focusing on the Changxiang and Maimang series. Among them, the Maimang series is also used for cooperation with China Telecom. Many of the models they launched only support telecom cards. Because of the limitations of this condition, it has always been a lukewarm existence.
and the imagination is even worse. New machines are launched every time and are criticized again and again. Moreover, because of the positioning of the volume-based machines, their cost-effectiveness is naturally not high. Their audiences are mostly for the elderly and students, so they mainly want to drive sales growth through service and brand benefits, and their lives are so miserable!
4. After Tsinghua as the four "ranks" of mobile phones, it instantly transforms into a master
When choosing a mobile phone, many people will notice that there are always one or more English letters after the mobile phone model, such as pro and i, etc. These letters are mainly used to distinguish different versions of a certain series, and are generally divided into four "ranks". Good Things will list them one by one for everyone.
The highest rank "Pro" in English is translated as 'professional', which is more advanced in simple terms. For example, the two machines, Mate 30 Pro and Mate 30, have "Pro" in the former model, which means it is a more advanced version, which is the upgraded model of the basic version of Mate 30. Pro "rank" is usually more expensive, and of course the configuration is better. It is recommended to buy pollen with a sufficient budget.
second rank "Z" is usually considered to mean the youth version, which means that the standard version castrated some models with infrequent functions, but to a certain extent, it will be much better than the configuration of low-end models at the same price. For example, the Nova 5z has mainly reduced the performance to a certain extent, and the price will be appropriately reduced.
The third rank "i" and "e" refer to the low-end version, which is more severely castrated than the "z" version, and is compared to the basic model. This rank generally refers to low-end model. Although it has a certain cost-effectiveness, the configuration has been greatly reduced and is often suitable for use as a backup machine.
The fourth rank "Plus" will have a special status. It is different from the other three ranks, because it refers to the large-screen version. This model is not only larger in size, but also has a certain degree of strengthening in terms of speaker and battery capacity. Its positioning and design original intention is to "audio and video mobile phone". The ultra-large screen can bring users a better viewing enjoyment. Similarly, we can also understand it as a product after "hybridization" between mobile phones and tablets.
or above are the three levels and four ranks of Huawei mobile phones that Haowujun has popularized for everyone. I believe that friends who have read it carefully will gain something. Everyone can see the achievements of Huawei mobile phones in recent years, but you must not blindly buy them because of this. Only after distinguishing the levels and ranks can you choose a model that is more suitable for you!
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