Data from the National Bureau of Statistics showed that consumption contributed 76.2% to GDP in 2018, an increase of 8.6% year-on-year. Behind the dazzling data, the wonderful presentation of the stories of people's consumption with confidence.

Source: Economic Daily-China Economic Network

Economic Daily-China Economic Network Beijing, March 15 (Reporter Su Lan) At this year's National People's Congress and the Chinese People's Political Consultative Conference, the topics of product quality and safety and consumption upgrading have continued to heat up. Data from the National Bureau of Statistics showed that consumption contributed 76.2% to GDP in 2018, an increase of 8.6% year-on-year. Behind the dazzling data, the wonderful presentation of the stories of people's consumption with confidence. This is thanks to the top-level design of the country's reform and opening up and the efforts of all sectors of society. On the occasion of the "3.15" International Consumer Rights Protection Day, the State Administration for Market Regulation held a publicity and service activity for the 2019 "3.15" International Consumer Rights Protection Day with the theme of "Expanding high-quality supply and leading consumption upgrades" has attracted widespread attention from all walks of life.

Liu Weijun, Director of the Certification and Supervision Department of the State Administration for Market Regulation, made an authoritative release on playing the role of quality certification and increasing the supply of high-end quality at the event. Economic Daily-China Economic Net reporter Su Lan/photo

Liu Weijun said that quality certification is a basic system for strengthening quality management and improving market efficiency under market economy conditions. It has typical characteristics of marketization and internationalization. It is called the "physical examination certificate" of quality management, the "letter of credit" of market economy, and the "pass" of international trade. Its essential attribute is "transmitting trust and serving development", and it uses an independent and fair third party to make qualified evaluations of the quality of enterprises, their products and services, and conveys trust to consumers, enterprises, government departments, and the international community.

"For consumers, the most prominent role of quality certification is to guide consumption, provide consumers with authoritative and trustworthy product and service quality information, create a safe and secure consumption environment, protects consumer rights, , and boosts consumer confidence." Liu Weijun said.

According to Liu Weijun, there are currently 481 certification agencies across the country, which have widely carried out product, service, management system certifications in various industries, and have issued a total of 1.937 million valid certificates, and 625,000 certified enterprises have organized, providing consumers with comprehensive quality and safety confidence.

Liu Weijun focused on releasing high-end quality certification and service certification that are closely related to consumer . The details are as follows:

The first aspect is the high-end quality certification in the consumer goods field :

For air purifiers, toilet lids, rice cookers, refrigerators, air conditioners, TVs and other products that consumers are focusing on, organizing certification agencies to carry out high-end quality certifications such as smart home appliance certification, home appliance quality certification, and digital TV high-definition display certification, attracting a large number of outstanding companies to participate in the certification and providing consumers with higher quality products.

As of now, more than 1,200 high-end quality certification certificates have been issued, including 724 digital TV high-definition display certification certificates, 350 smart home appliance certification certificates, and 140 home appliance premium certification certificates.

digital TV high-definition display certification , with more than 900 certified product models. Product manufacturers include Skyworth, Changhong, Hisense , Haier , Xiaomi , Sony, LG and other 46 leading domestic and foreign industry companies and emerging Internet TV product companies, driving digital high-definition TV to quickly become a hot spot in the market.

smart home appliance certification has carried out 18 types of smart home appliance certifications such as smart TVs, smart refrigerators, smart air conditioners, smart washing machines, and smart electric pressure cookers. Product manufacturers include Haier, Gree, Midea, TCL, Aux , Samsung and more than 30 domestic and foreign companies. The market penetration rate of smart TVs, smart air conditioners, smart washing machines and smart refrigerators has also increased rapidly to 89.3%, 45.0%, 24.5%, and 16.3% (the market penetration rate refers to the proportion of smart products in a certain product).

home appliance quality certification , which benchmarks international advanced level in terms of energy conservation, environmental protection, reliability, ergonomics, health and other various usage performances. Product manufacturers that have obtained home appliance quality certification include more than 60 well-known companies including Midea, Gree, Haier, Joyang , Supor.Products that have passed high-end quality certification have significantly increased sales on e-commerce platforms such as JD.com and Suning.com . For example, air purifiers have increased sales by 20%, achieving good results in optimizing supply quality and leading consumption upgrades.

The second aspect is the situation of carrying out service authentication .

Since last year, the State Administration for Market Regulation has increased its efforts to promote service certification. The number of service certification certificates has increased rapidly from 5,051 at the end of 2017 to 16,365; the number of institutions with service certification qualifications has increased from 83 to 161.

In terms of financial service certification, has implemented the "standard + certification" model in the field of financial services, while strongly supporting financial institutions to improve market competitiveness, risk resistance and sustainable development capabilities, it has significantly improved the service quality of financial institutions' business outlets and enhanced consumers' sense of gain and satisfaction. For example, large state-owned commercial banks such as China Construction Bank actively participate in financial service certification. Taking certification as a starting point, they have opened up consumer-oriented brand service projects such as "Works Harbor", which have been widely praised.

Product After-sales service certification is also a field closely connected with consumer perception . As of now, 5,777 valid certification certificates have been issued. Well-known brands such as Gree and Hisense have passed product after-sales service certification, effectively improving service quality and customer perception.

Liu Weijun finally concluded: "In the next step, we will continue to focus on consumer upgrade needs, further increase the efforts of high-end quality certification, green product certification, service certification, etc., create a better consumption environment, continuously optimize product and service supply, and better meet consumers' needs for a better life."