Xiaolujiao Think Tank
Key points:
3 On March 1, CCTV's opening drama "The World" officially concluded. Since its launch, the ratings and discussion of this work have been rising.
According to CSM related data, the highest ratings for a single episode of "The World" reached 3.38%, and the ratings share reached 15.47%, setting a record high for CCTV-1's prime TV series in the past eight years. On the night of the finale, the popularity of the drama on iQiyi site exceeded 10,000, and the total number of barrage interactions exceeded 17 million, which also became the third drama after "Story of Yanxi Palace" and "The Son-in-law".
"The World" iQiyi's content popularity value exceeds 10,000
This 58-episode masterpiece has maintained a high score of 8.1 since its opening, and more than 75% of Douban users have given positive reviews of more than four stars. On social platforms, topics such as #The World of Humanity have fully demonstrated the tenacity of Chinese people#, #Yin Tao invites netizens to come to the World of Humanity to eat candied haws#, and #Song Jia kneels down and breaks the defense# have successively topped the hot search list.
Because "The World" was aired during the Spring Festival when family reunion was reunited, many families were watched by men, women, young and old. The drama has not only won the recognition of mature people, but also won the favor of young people. According to data from iQiyi Data Research Center, young drama viewers under the age of 30 account for 50.04%, which is basically the same as those of mature users, among which the 25-30-year-old users account for the highest proportion, reaching 35.19%. The drama
has also attracted the attention of domestic and foreign film and television creators. On February 28, the Chinese Writers Association held a symposium on "From Literature to Film and Television" - "The World", which deeply explored the experience and methods of literary film and television adaptation. In addition, starring Sarina revealed in an interview with Phoenix Entertainment that Disney has purchased the global copyright of "The World".
At the same time, the theme song of the same name "The World" sung by Lei Jia and the interlude "The Light Word Film" sung by Zhou Shen have appeared on the hot song list, soaring list, film and television music list, and other lists. The Douban scores of the two songs and the soundtrack of the play are 8.8 points, 8.7 points and 8.2 points respectively, both higher than the scores of the drama itself.
"The World" TV series original soundtrack
Nowadays, the size of domestic dramas is gradually becoming smaller and more exquisite, and the themes of popular dramas are mainly cities, fairy tales or sweet pets. Against this background, as a period drama adapted from serious literature, how did "The World" stand out from the siege? What role does OST play in it?
From serious literature to realistic dramas,
uses real power to impress the audience
"The World" is a period drama with realistic themes, adapted from the novel of the same name by writer Liang Xiaosheng. The story of starts from the perspective of the young intellectuals going to the countryside in 1969. From the perspective of three generations of people born in the Zhou family living in a provincial capital in the north, it depicts the ups and downs of more than a dozen civilian children, and comprehensively shows the great social changes that China has experienced since the reform and opening up. It can be called "fifty years of life history of the Chinese people."
The eldest son Zhou Bingyi (played by Xin Baiqing) graduated from university and went to politics and experienced ups and downs in the drastic reforms. His second daughter Zhou Rong (played by Song Jia) stayed at school to teach after obtaining her doctorate, but she lived in France for twelve years; his youngest son Zhou Bingkun (played by Lei Jiayin) and his wife Zheng Juan have been together for decades, and have experienced the pain of being laid off and the challenge of "going to the sea".The success of the TV series "The World" is first due to the profound original novel. This work is a realistic literary masterpiece created by the famous writer Liang Xiaosheng for eight years. It won the "Mao Dun Literature Award" in 2019. In addition, he has published works such as "This is a Magical Land", "There is a Blizzard tonight", "Snow City", and "Educated Youth", and is a typical "Educated Youth Literature" writer.
As the cover of the original work says: Show morality and responsibility in the fireworks of the world, and express feelings and desires in joys and sorrows. "The World" gives film and television adaptations a solid literary foundation and ideological height. However, because this kind of serious literary novel has a long span of age, many characters appearing, and the overall tone is relatively dark, it puts forward higher requirements for film and television adaptations.
At this point, screenwriter Wang Hailu admitted that "The World" was the most difficult creation since she started working, and it took two and a half years to complete it. However, as a mature screenwriter, Wang Hailuo's adaptation of this drama was very successful.
"The World" screenwriter Wang Hailu
First of all, in terms of processing time span, the TV series "The World" has successively restored the nodes of social changes such as the construction of the third line, the restoration of the college entrance examination, the reform of state-owned enterprises, and the construction of anti-corruption and integrity, forming an interlaced narrative speed through compression and extension. At the same time, the drama also designed a large number of important scenes to echo it, such as the family separation at the beginning, Zhou’s father met Zhou Rong in Guizhou, and Zhou’s mother woke up.
is the second way to integrate small characters with the big era. This drama builds a skeleton with "family culture" as the core, allowing entrepreneurs, intellectuals, officials and other identities to intersect with the Zhou family, and radiate from the small family to the entire society. At the same time, it also penetrates into the lives of ordinary people and discusses a series of topics such as intergenerational relationships, family bonds, marriage, and value ideals.
In addition to the screenwriter, director and general producer Li Lu also has a very accurate grasp of the texture of the picture and character creation. In his past works, there are both "The Boss' Happiness" which describes the ordinary lives of small people, and "The People's In the Name" and "The Touring Inspection Team" which closely follow the pulse of the times and promotes the voice of justice. They have both thought and responded to the times and the current social concerns.
Director and general producer of the TV series "The World"
Li Lu said that before "The World" won the "Mao Dun Literature Award", they had already bought the adaptation rights. In order to restore the real sense of the times, the production team put a lot of effort into props, real-life shooting and actor selection. From the historical scenes of each period and changes in the family environment at each stage, to the smallest types of life props, they all strive to match the original appearance of the era in the northern environment.
As a group drama, the success of this drama is inseparable from a group of actors with outstanding acting skills. Sarina, Yin Tao, Xin Baiqing, Lei Jiayin, both the Mesozoic and the veteran actors, have created the image of each character vividly and vividly through lifelike and infectious performances, successfully bringing the audience into that historical situation and experiencing the joys and sorrows of the undercurrents of common people's lives.
Stills of the TV series "The World"
In recent years, a number of realistic-themed period dramas engraved with memories of the Chinese people's era have emerged one after another, such as "Parents' Love", "Ordinary World", "The River", "White Deer Plain", etc. Compared with other types of TV dramas, period dramas are often based on the decades of development of families or groups, focusing on the silhouettes of time hidden in the folds of time, which are very close to the lives of ordinary people.
At the same time, these TV series have some common characteristics. Although it is full of the mark of suffering of a generation, it always allows people to see hope. Although the time span is very large, it can always be settled on every character, integrating epicity and character emotions.
The proud but selfish Zhou Rong, the successful but helpless Zhou Bingyi, and the lost but full of tenacity Zhou Bingkun. The three siblings in the story are also very universal.Especially the youngest son Zhou Bingkun played by Lei Jiayin is not as good as his sister and brother. He always feels that his parents look down on him, but he has the most resilience, helplessness and life tension in Chinese people.
Lei Jiayin plays the youngest son Zhou Bingkun in the TV series "The World"
The literary world has an evaluation of Liang Xiaosheng, saying that he wrote "good humanities literature". Through the transformation of fate of the kind Zhou family in half a century, telling the past to young people is exactly Liang Xiaosheng's original intention of writing. For young audiences today, although "The World" tells the story of the previous generation, it can help them find their direction in confusion. This may be one of the reasons why the show can win the favor of young people.
high-quality musicians join forces,
original soundtrack complements the content of the series
In the TV series "The World", the development and growth of brothers and sisters and neighborhood relationships are regarded as the main line of the story. Many viewers have also made it the Northeast version of "Please Answer 1988". However, compared with "Please Answer 1988", the pattern of "Human World" is obviously larger, showing the impact of social changes on a small family. At this point, the TV series' soundtrack and the series' content complement each other.
Happiness is flashing in every light, there are lights of thousands of homes in the world, and there are stories behind every window. "
The promotional song "Lights" of the TV series "The World" was released on the day the TV series "The World" was launched. This song was sung by Yi Liyuan, a young singer and Winter Olympic culture promotion envoy, written by Cui Shixuan and composed by Shu Nan.
is an important unique symbol of film and television dramas. The promotional song plays an important role in the refinement of the plot and the promotion of the works. Although for many people, the name Yi Liyuan may not be familiar with. In recent years, she has participated in major national cultural parties many times, and sang the Spring Festival Gala Golden Song "Unforgettable Tonight" with Li Guyi, Yang Hongji and Huo Yong at this year's CCTV Spring Festival Gala.
In addition, she has sang the main theme of CCTV and first-tier satellite TV stations many times Theme songs of popular dramas, such as the classic educated youth-themed TV series "The Hawthorn Tree in the Distant" broadcast by CCTV Channel 8, the TV series "The Front Without Gun Smoke" telling revolutionary stories, the TV series "The Name of Ice and Snow" that interprets the Olympic spirit, and the anti-war movie "Crazy 731" that defends peace, etc.
As a main theme drama that shows the changes in people's lives since the reform and opening up, the promotion song of the TV series "The World" chose Yi Liyuan as the singer, and also raised the style and level of the whole drama to a higher level.
TV series "The World" promotion song "The World" "Light"
"No matter how many vicissitudes and changes in the world, I wish you to survive thousands of waves, and I wish you not forget your youth and not be afraid of the gray hair. If the years will eventually be forgotten, remember you and me, love them like fire, and the world is worth it. "
director Li Lu once said at a symposium held by the Chinese Writers Association that we have spent a lot of effort in creating the theme song of the TV series. There are discussions on lyrics, composition and singing, how to make this music more accurate, moving and achieve the effect of oral singing.
The original author of the novel evaluates the theme song in this way, the lyrics of this song are good, singing well, and music. Open the Douban page of this song and you will find that the audience is consistent with his evaluation. Some people even commented that the biggest highlight of the TV series is this song. Although such evaluation is a bit exaggerated, the staffing configuration of this song is indeed extraordinary: Qian Lei composed, Tang Tian composed lyrics, famous Singer Lei Jia.
For many people who like to listen to music, songwriters are often ranked after singers, and most people pay more attention to singers than song lyrics and song creators. Even so, Qian Lei and Tang Tian are still called "the golden partner of the OST generation".
Let's talk about the composer Qian Lei first. On the Tencent Music Wave List released last year, Qian Lei was named the most composer on the list. The songs on the list are "The Lonely Brave" (Eason Chan), "Light" (Zhou Shen), "Echo" (Na Ying), "The Nameless Man" (Mao Buyi), "Wish" (Farewell to Faye Wong) and "Dream Return" (Huang Xiaoyun).In particular, the song "The Lonely Brave" is the theme song sung by Eason Chan for the first animated series "The Battle of the Two Cities" of "League of Legends", and has also become a popular single in the annual inventory of various music platforms.
Composer Qian Lei
In addition to this, he has also created a series of classic and new hot songs for a group of singers, such as Hua Chenyu's "Glimmer Light", Na Ying's "Silence", Zhou Shen's "Big Fish", Faye Wong and Na Ying's Spring Festival Gala collaboration "Years", Zhang Zifeng's "Girl Holding a Mirror", Hard Candy Girl 303-Xilin Nayi Gao's "Lost for Us", etc.
Qian Lei once said in an interview that film and television songs are the most direct type of emotional collision with the audience among many pop music creations. Every time he receives a film and television music project, no matter what state the film is in, he will first find the details or paragraphs that touch him the most, and diverge from these subtleties, like opening a hidden switch in his body, and inspiration will always pour out. Tang Tian, who partnered with him to write "The World", "As Want" and "The Lonely Brave", is also a very excellent lyricist. More than a few years ago, she used the song "Sing Loud" to give the show "Super Girl" an exclusive song. In recent years, she has also created a number of popular songs. For example, Cen Ning'er's "The Light Chaser", Yu Wenwen's "Decent", Qi Wei's "If Love I Forgot", etc.
director Li Lu once said that music, including the theme song, comes first with songs and then with lyrics. In the creation of the theme song, after Tang Tian went to the computer room to watch the film, he accurately condensed the thoughts of the play in the lyrics.
lyricist Tang Tian
And the singer of this song is the famous singer Lei Jia. Some audiences commented on her way of singing in the Mintong style, telling the joys and sorrows of the kind people in the world, and also singing the feeling of great changes in the times.
Lei Jia himself also said in an interview that the best state of expressing his works is to be rich in heart, abundant in emotions, and blank space. The song makes the audience unable to hear the traces of technology, but it is always accompanied by technology. Music creators should use the most sincere and simple emotions to fit the creations of literary original works, scripts, directors and actors together, and form a kind of enrichment and annotation in the song.
In addition to the quality of the good song itself, the moment this song appears is just right. For example, the separation between Zhou's father and Zhou's mother, the confession between Zhou Bingkun and Zheng Juan, the crying of Zhou's father and Zhou's mother returning to the old house after losing the house, the family lies on the kang to chat before Zhou's mother passed away, and Zhou's mother went with Zhou's father... The melody of the theme song often sounds at this time, setting the rendering of the entire atmosphere to a peak.
If Lei Jia's theme song "The World" is the best blessing and earnest teaching of the first generation of the Zhou family to the younger generation. So, Zhou Shen's "Light Word Film" sings the beautiful memories of the second and third generations of the Zhou family's carefree childhood life and family affection when they were young.
Starting from the theme song of the movie "Big Fish" of the movie "Big Fish", Zhou Shen began his journey of contracting theme songs, covering multiple fields such as movies, TV series, games, animation, documentaries, sports events, etc. On March 1, he also released the People's Procuratorate concept song "My Answer", which is the veritable OST Little Prince.
Zhoushen's vocalization technology is exquisite and delicate, and the sound is hard to find flaws. After being baptized by modern recording and amplification technology and "noise reduction", it has been made into a crystal clear and shiny sound craft. Especially in the popular fairy tale dramas, he can always use the sound of nature lingering in the fantasy world to express the affection and melancholy in the fantasy world.
In recent years, he has also begun to gradually develop film and television dramas with family emotional themes, such as "Say Hello" (from "Xiao Min's Family") and "Life Should Always Facing the Light" (from "The Children of the Qiao Family"). In the singing of the theme songs of this type of film and television works, his voice is no longer the dreamy but a bit cold "natural sound", but a warm and healing lyricism.
"When the breeze blows through the wild flowers on the back wall, blows through the wooden fence and hairpins on the head, the child goes home from school in the distance, chirping and chirping everywhere." In the play, this song does not appear as an interlude until episode 56, which corresponds to when the light piece is about to be removed.Perhaps in order to match the tone of this drama, Zhou Shen did not deliberately highlight singing skills in his singing, but instead did subtraction appropriately.
The reason why he was able to sing the song "Light Word Film" was because he was invited by Zhang Yilin, the original soundtrack and songwriter of "The World". Compared to songs, fewer people seem to understand the soundtracks of film and television dramas. However, the original soundtrack of this drama was rated by Douban netizens as "a masterpiece comparable to world-class music masters James Horner, John Barry, Morricone, and Joe Hiraishi."
Senior music creator Zhang Yilin
As a senior music creator, Zhang Yilin has worked with many directors such as Jiang Wen, Stephen Chow, Jin Tiemu, Cao Dun, etc. His main representative works include "My Fathers and Me - Poems", "One Step Away", "Evil Don't Suppress the Righteousness", "The King of Comedy", "Teacher·Good", "If You Can Love This", "Daily Fantasy Guide", "Space Tribe" and other works.
Before "The World", he worked with Li Lu in the "Online Inspection Team". In his creative notes, Zhang Yilin recorded in detail the creation process of the entire soundtrack of "The World". He divided the themes of the TV series into four themes: parents, time era, brotherhood, and love view, with a total score of 4 and a half hours.
In terms of the selection of musicians and orchestras, the number of participating players and singers has reached more than 300, including the Hungarian Budapest Symphony Orchestra, the Chinese Film Orchestra, the West District Philharmonic Orchestra and the Star Boat Philharmonic Orchestra. Especially in the creation of the non-themed music "Immortal", we chose to cooperate with the Hungarian Budapest Symphony Orchestra to remotely record.
In addition, the release of two songs and the TV series' soundtrack are distributed by the "See Music" planet distribution system. Currently, Planet has managed more than 17 million music copyrights worldwide, serving 74,000 music companies around the world, and managing the copyrights of more than 650,000 musicians. Previously, Planet released many OSTs including the theme song "I've been here in the world", "Snowflakes", "Changjin Lake", the theme song "Father's Children's Rhyme" of the movie "Arson 2" and the ending song "Firefly".
Summary
In recent years, domestic TV series seem to have entered a "title era", and medium and short TV series are quite popular. Many long-form TV series also adopt series, unit dramas and other forms to cater to the audience's "short, flat and fast" drama-watching needs. The popularity of "The World" shows that the audience does not like to watch long series, but lacks excellent long series.
A scholar once defined period dramas as: a TV series that takes the family as the narrative center, reflecting the daily life and social changes of ordinary people over a long period since the late Qing Dynasty. It is quite different from historical dramas, revolutionary dramas, and family dramas. This kind of drama is difficult to present through art forms such as drama and movies, and thus becomes the area of expertise in TV drama art.
As a medium for the great integration of lines, performances, soundtracks, etc., TV dramas can also better show the heaviness and seriousness of period dramas. Among them, whether it is the songwriter, singer or soundtrack, they have made great contributions to the presentation of the story. The distribution company has helped the popularity and discussion of TV series and songs continue to rise.
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