The heroine, strong woman, and female value - these three keywords are already the hardest hit areas of aesthetic fatigue in 2022 domestic dramas.
Under the obvious female tag, " Their Names " has a score of 5.5 on Douban, and the data is sluggish. Women's group dramas seem to have a clear tendency to be rigid. On the surface, they are in line with public life, but in fact they are getting further and further away from the audience.
slimly suspended "strong women's career"
The protagonist of "Their Names" is three different professions and different types of women.
Lei Jie is a career-oriented strong woman. She has become the vice president of the company through her own efforts. The word "deputy" gives her room to overcome obstacles and ride the wind and waves.
Ren Duomei is a full-time housewife who regards her family as the workplace and her husband as the boss, and falls into confusion in family life;
Shen Jianan is a newcomer in the workplace with a wealthy background and wants to prove herself with her ability, so she conceals her identity, enters the workplace, and starts working hard as an intern. The center of gravity of the episode
is more tilted on the thunder particles. Among the three, Lei Li is the best solution for urban women - freedom of wealth and freedom of emotions. It seems that no good thing happens to her. The core of her life is her career, but in the play, the way she fights in the world of fame and fortune is so hiding that it makes people lose their heads.
In order to discuss business, Lei Li poured juice and scolded his rumored rival in the restaurant to attract the attention of his partner. Although her actions were to express her position in the business world, can a company's vice president, who quarreled loudly with others in a high-end restaurant, express her business plans?
Not to mention, the decision "0.6 percentage points of concession" that requires repeated trial and discussion can be finalized. When Lei Li mentioned it in public in the restaurant, the partner nodded easily. The workplace plot of Lei Li is not subject to any consideration.
In the love field, Lei Li relies more on being pursued by everyone and dating a little puppy to achieve the so-called identity of a big woman. The reason why she started her career was that she was abandoned by a scumbag - the character setting may be capable, but the plot is still oriented towards "male", using the favor of men to give value to a career woman. A "big woman" like
, let alone charm, even independence is a kind of performance.
Hyperforming Stereotype is getting stronger and stronger
The formula for female drama is getting simpler and more perfunctory.
Urban women group dramas are gradually becoming a collection of stereotypes about urban women. "Their Names" undoubtedly covers three typical examples, urban elites, housewives, and newcomers in the workplace. At the beginning, the series uses three "highlight moments" to try to make a sense of passionateness like a heroine.
And these three scenes are one of Lei Li being slapped by the rumored lady, one is Ren Duomei quarreled with her mother, and the other is Shen Jianan quarreled with her scheming colleagues. These three contradictions actually reflect the weaknesses in the plot of "Their Names" - many contradictions are attracting attention and creating a sense of pleasure, but they have no effect on the construction of the characters. The exciting point of the plot of
should be to get a gratifying result after the character image is improved and the contradictions have undergone certain development and intensification. However, in "Their Names", the cool story of "reorganizing the workplace" is directly pushed up, which only emphasizes the fiction of the plot. The character and values of the character cannot be perfected in the "Golden Mediation"-style plot. The large number of mindless plots cannot constitute the so-called "highlight".
There are too many film and television dramas on the theme of women. We can find that from 2016 to 2022, Fan Shengmei and Andy in " Ode to Joy " have multiple variants.The focus of the plot is everything from the original family and small town testers to workplace discrimination. For example, it directly lists the hot searches on Weibo into a directory and summarizes it into a plot.
The same creative path seems to have formed a standard template, and it is difficult to show creativity and originality. Another female drama "The Battle of the Rose" this year also narrows the career-oriented heroine into a stereotyped "independent" image. The "burning" with inconsistent preface + slogan-style lines + plots that have been on the hot searches are already difficult to build a well-known and popular urban drama. The female drama of
2022 is just like the Spring Festival Gala now. In the past, the people like whatever they performed in the Spring Festival Gala. Now, the Spring Festival Gala has become a popular word summary of the year. "Their Names" typically presents the rigid side of female dramas - the newly fried cold rice can only be colder.
Focus on women, or lose women?
stereotyped character portrayal makes the characters appear more and more "inhuman".
In fact, whether to succeed and reach the peak of life is not the standard for measuring whether women succeed in group portraits of women. The core of women's value lies in freedom of thought.
For female dramas, the key to its stereotype is whether the protagonist is directly praised as a strong woman, or whether he spontaneously chooses an independent space. Regarding their own difficulties, should they act after thinking, or do they charge in a brainless manner? If they are brainless and impulsive, can they take risks and accept the consequences?
In female dramas that have received positive reviews, the character's personality and behavioral motivation are more important than her ending. For example, Xia Meng in " Love is Delicious " has inferiority in love because of her excellent work and strong personality. She conceals her career in front of the boy she likes and pretends to be a waiter.
If such a plot is composed into a joke, it will probably be called "anti-feminist" and be scolded. But the reason why the TV series is not offensive is that it allows the audience to personally feel Xia Meng's emotional changes and the necessity of every move she takes.
Xia Meng has suffered from frustration in love and has developed a low sense of value to herself. This part of the emotion cannot be compensated by work. When she encounters a new love, she habitually denies herself and even deceives others. Her advantages and disadvantages are obvious, and her image is very three-dimensional.
In a love plot, the emotional value that the audience can gain through Xia Meng, empathizes with her entanglement, grievance and happiness. In this way, the drama finally emphasizes the existence of "female value". In fact, female dramas themselves are not tools to promote "correct values", but rather a mirror to let the audience see what their values are.
In contrast, the reason why "Their Names" make people feel stereotyped is mainly because the four words "female value" are placed in bold capital from the beginning. Each plot has a preaching intention, and this intention is very obvious and shallow.
For example, in order to show Ren Duomei's disagreement with the identity of a housewife, the drama sets up a scene that makes her seem "outfit" - Ren Duomei's husband is going to work in a new hospital, and Ren Duomei needs to set up a dinner party to please the leader. Except for Ren Duomei, everyone started to give gifts to their leaders in a high-profile manner at the dinner table, without any concerns about the bad impact on them. The leaders were also open-minded and accepted them in public. This is obviously unreasonable.
Whether it is "Their Names" or other female dramas this year, the resolution of conflicts in the series has become easier and simpler, and there is no longer the solid reality, resonant entanglement and pain in Fan Shengmei in "Ode to Joy". More and more dramas have chosen simple and rough formulas to achieve the audience's expectations for the "big heroine".
However, "satisfaction" is not the biggest need for women to watch dramas. The feeling of being thoughtful and understood is more important than tearing a scumbag and reaching the peak of their lives.
In short, the more focused women, the more delicate and complex brushstrokes are needed. If female group dramas move forward all the way to stereotype, then they will only lose the share of female audiences.
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