Abstract
"Classic Songs and Spreads·Great Beauty China" deeply explores the unique humanistic spirit and wisdom power of the Chinese nation from the cultural roots, and presents literary and artistic concepts with the original model of "harmony with poetry and songs", outlines the profound connotation and cultural power of "Great Beauty China", conveys the mainstream values of upward and goodness, and provides inspiration and reference for promoting the creative transformation and innovative development of China's excellent traditional culture.
With cultural advantages, the advantages of communication
——From the integrity and innovation of watching cultural programs from the " Classic Songs and Spreads " on the General Station " Classic Songs and Spreads
1Tian Mei
large-scale cultural music program "Classic Songs and Spreads·Great Beauty China" created by Central Radio and Television Station brings "beauty", keeping the veins of culture, expressing the great spirit, lighting up the classics passed down from generation to generation, singing the beautiful China, and outlining the profound connotation and cultural power of "Beautiful China" with warm music, conveying the mainstream value of upward and goodness, and once again set off a "traditional cultural craze" in the public opinion field.
"Classic Songs and Spreads·Great Beauty of China" poster.
According to incomplete statistics, the program has accumulated more than 330 hot search lists on platforms such as Weibo , Sina , Tencent , Douyin , Kuaishou and other platforms; the video playback volume on the entire network has exceeded 1 billion, and the maximum number of views of a single singing card segment has exceeded 60 million. Judging from the whole season of the program, central-level media released more than 660 related reports, nearly 1 million messages were circulated on the entire network, the reading volume of the main topic of Weibo #Classic Songs # increased by more than 1.4 billion, and the total reading volume of the full season of the topic on Weibo was nearly 5 billion. The popularity and reputation of praise from the intersection have made "Classic Songs" which has reached its fifth season gradually become a phenomenon-level case of inheriting and innovating the excellent traditional Chinese culture. Digging deep into the unique humanistic spirit and wisdom power of the Chinese nation from the cultural roots, and presenting literary and artistically with the original model of "harmony with poetry and songs", and showing the profound and lasting cultural beauty, the endless struggle of life, the refreshing art beauty, and the beauty of the times that benefit the people is the key to the success of "Classic Songs and Spreads".
Enhance communication power with the beauty of culture
In the era of the whole media, the biggest factor in the communication power is "content is king". The construction of the content dissemination power of "Classic Songs" is reflected in the use of the new form of "harmony poems and songs" to promote the inheritance, development, transformation and innovation of China's excellent traditional culture, and to give China's excellent traditional culture a new era connotation and expression form on the basis of upholding the integrity. "Use the rules of the ancients to open up one's own vitality." "Classic Songs and Spreads" integrates artistic creativity with Chinese cultural values, combines Chinese aesthetic spirit with contemporary aesthetic pursuits, activates cultural vitality and extends the radius of program communication.
"Classic Songs and Spreads·Great Beauty of China" Appreciation Group.
Innovative inheritance, interpreting the connotation of classics
The reason why classics can become classics through the precipitation of time and the baptism of wind and rain is not only due to the specific historical background and text form, but also because the ideas, humanistic spirit, and moral norms in the classics have become unique spiritual symbols of the Chinese nation. Once "Classic Songs and Spreads" was released, it was considered by many people to have "milestone" value. One important reason is that through innovations in subject matter, production, and conception, the connotation of classic poems has been activated, and the embarrassment of "coldness" in traditional culture has been escaped, allowing it to gain a steady stream of vitality in today's cultural soil. The program is committed to making the inheritance and innovation of excellent traditional culture "brush and ink work together". From topic selection to song creation, from stage presentation to discourse construction, it opens the audience's expectations and cognition of "beauty" in a panoramic manner, and establishes the spiritual banner of Chinese aesthetics. From the "Xiaoyaoyou" in the pre-Qin period, to the "Hidden Journey" in the Tang Dynasty, to the "High-Year Planet" in the Song Dynasty, to the contemporary red poem "Long March Group Song", all have been adopted as the objects of singing.The hand-held of popular classic poems and modern music bursts out the cultural power that warms people's hearts.
innovates and integrates the spirit of the times
's interpretation of the classic connotation should not only avoid being imaginative and straightforward, but also avoid being unrealistic and self-satisfied. Only by "placing the pursuit of contemporary value concerns and meanings into classic texts with the purpose of returning to the original and introducing new things, and promoting the adaptation of China's excellent traditional culture with contemporary society and coordination with modern civilization can we arouse resonance and sublimation at the philosophical level and give full play to the communication effect that hits people's hearts. In the program, a group of children from Daliangshan, Sichuan - Niu Niu Choir and Moxizi Poetry sing the childlike "Village" full of childlike fun, showing the happy pastoral life of beautiful villages in the new era; Week Bichang uses a song "Night Snow" to sing the agility of all things in nature and the interest of sincere life; Miriam Yeung interprets " Dalin Temple Peach Blossom " written by Bai Juyi , depicting the spring and ideals pursued in people's hearts... "Classic Songs and Spreads" grasps the spirit of Chinese aesthetics, explores humanistic feelings and spiritual power that fits the spirit of the times from the essence of classic poems, and paints the civilization background of the Chinese nation. This inspires us to be good at exploring subject matter, obtaining inspiration, and absorbing nutrients from the treasure house of Chinese culture, combining the rich ideas and artistic values of excellent traditional culture with the characteristics and requirements of the times, and using rich and diverse art forms to express it.
Moxizi's poem and the children of "Niu Niu Choir".
Combination of virtual and real, showing the humanistic pursuit of
The beauty of culture is virtual and real, both virtual and real. "Harmony poems and songs" outlines the great beauty of China, outlining the beauty of literature, art, and humanistic beauty and nature. "Classic Songs and Spreads" makes the program show a trend of opening up and connecting history. In particular, the interpretation of "Great Beauty China" in the fifth season highlights the beauty of the historical civilization of the Chinese nation, praises the beauty of a happy life, expands the dimension of "beauty" to the country and the times, the people and life, culture and traditions, and uses classic poems to spread the cultural power of "Great Beauty China". From the warm Jiangnan where "the river water is as green as blue when spring comes" to the ice-clear character of "out of the mud without staining", to the leisurely life of "cattle and sheep are scattered under the setting sun", this "beautiful China" picture that "ignites" the social circle, shows the extremely charming and energetic cultural form of Chinese civilization. The breakthrough of "Classic Songs and Spreads" lies in the combination of virtual and real to build a channel for thinking that connects thousands of years and communicates with the past and present, allowing the humanistic pursuit of classical poetry to enter the aesthetic world of contemporary people, and display the spiritual atmosphere of the new era in an all-round and panoramic way.
Strengthen the guiding power with the beauty of life
Literature is human learning. Only by describing a person's appearance, choices and destiny, showing his observation, description and thinking, revealing the beauty of life and the goodness of human nature, can literary and artistic works be more likely to win the audience's praise. Under the artistic form of "song of poetry and song", "Classic Songs and Spreads" focuses on making historical stories and real cases complement each other, and then explore and reveal the beauty of life and the goodness of human nature contained in the poem, and strive to meet the aesthetic psychological and emotional needs of the audience.
Telling good stories touches people
Through the narrative method of storytelling, it is easier to communicate emotionally and communicate spiritually. Only when the topic is resonant and the narrative is close to people's hearts can it create empathy and touch people's hearts. "Classic Songs and Spreads" not only shows the life of the creator of the poem, but also tells the struggle stories of the new interpreter. A series of translators and interpreters of the new era use their own stories to interpret the poetry of the ancients and the power of classical poetry with their own understanding. In the second episode of the fifth season, Ms. Deng Xiaolan , Ms. Deng Xiaolan sang "Hearing the Flute in Luocheng in Spring Night", which made countless people cry. Just as Deng Xiaolan used love and music to build a path to dreams for children, "Classic Songs" also focuses on the beauty of struggle and the beauty of dream building.In the first season, "Moss", a small poem that has been lonely for 300 years, has entered the hearts of hundreds of millions of Chinese people overnight because of the touching performance of the teaching teacher Liang Jun and the children in Guizhou's mountains in "Classic Songs". A story full of true feelings, a vivid, lively and wonderful way of telling it, just fits the audience's inner pursuit of warmth and upward beauty.
children of Deng Xiaolan and Malanhua Children's Vocal Choir.
stimulates resonance and infects people
The touching one is nothing more than love. The role of emotion lies in "building a bridge" to build a bridge of the soul between the program and the audience, and narrowing the distance between the audience and the program; it also lies in "melting ice", resolving the barrier in the audience's hearts, and realizing the mutual understanding and empathy. "Classic Songs and Spreads" carefully polishes every detail, and gives classics touching power to penetrate time and space by reliving precious image materials, old photos, old objects, etc. The revolutionary martyr Yang Kaihui's letters hidden in the crack of the wall for 52 years, the manuscript of the Anti-Japanese War poet Chen Hui 2 "Singing for the Motherland", the magazine "New Youth" 105 years ago... and other historical objects, combined with the touching classic singing, immediately aroused the audience's strong emotional resonance. "Classic Songs and Spreads" is also good at using "Chinese Romance" to touch people's hearts. For example, astronaut Wang Yaping played guzheng on the Chinese space station, and his "cooperation" with the classic singers has brought the poetic imagination of "Dream of the Sky" thousands of years ago into reality. The best way to let the audience enter a program is to evoke emotional resonance , convey strength and express emotions in warm expression.
Telling philosophy thoroughly and inspiring people
Have everything from emotion to reason, and it is often twice the result with half the effort. The function of cultural programs is not only to the fullest audio-visual entertainment, but more importantly to convey value and philosophy, and demonstrate attitudes and pursuits. In the first season, "Song of Tomorrow" and "The Rolling Yangtze River Flows East" allow the audience to appreciate the unique time civilization of the Chinese and their sighs and ambitions when facing the passage of time. In the first episode of the fourth season, the singing of "Ding Fengbo" tells the storm of Su Dongpo's life, interpreting the calmness and open-mindedness of "turning storm into a landscape" in the collision of literature and reality, conveying it to the audience's spiritual power to be afraid of storm and smile at life. Whether facts can convince people and whether philosophy can move people depends on the form of telling them. As long as you pay attention to methods and explain the principles deeply, thoroughly and vividly, you can achieve the effect of communication and enlightenment and heart-willing.
Expanding influence with the beauty of art
Art creation gives traditional culture a secondary life, allowing the invisible, visible, deep and lasting cultural soft power contained in it to become a tangible and real communication force, arousing resonance at multiple levels of the audience in terms of aesthetics, identity, experience and other levels. "Classic Songs and Spreads" has reached its fifth season. In addition to adhering to the original intention of innovative expression of traditional culture, it has also continuously strengthened iterative and upgraded in artistic creation and played a leading role, combining the core of traditional culture with various literary and artistic elements, so that it can better integrate into the times and life, and empower traditional culture with the beauty of art.
shows aesthetic pursuit with stage design
Stage design is the "coat" of literature and art, and only gorgeous can attract attention. "Classic Songs" creates the "music + culture" model of "harmony and poetry with songs". Through innovative adaptation and original creative editing, it adheres to its cultural position, and conveys Chinese stories through high-level folk art creation and stage presentation, bringing the audience an aesthetic experience that is both eye-catching and mind-wrenching. In terms of stage design, taking "Classic Songs and the Great Beautiful China" as an example, we break through the previous spatial realm, start from the Eastern aesthetic, integrate natural elements and technological elements, creatively build a water curtain stage, and combine special effects such as starlight dome and fog forest to create an immersive performance space. The circular water curtain, pool and stage present visual scenes of paintings and environments, making the appearance and performance of each classic singer more ritual.Ancient poems can also be displayed on water curtain through projection, cleverly combining light and shadow with the environment, allowing the singer to integrate the artistic conception of the poem, and allowing the classic words to "live" in the sensory experience. The amazing visual presentation, the integrated singing and dancing form, the distinctive rhythm characteristics, the trendy performance methods, and the aesthetic pursuit of both experience and expressiveness show new attainments and new achievements in artistic aesthetics.
"Classic Songs and Spreads·Great Beauty of China" artistic conception poster.
Create an audio-visual feast with diverse art
A mainstream and popular cultural program, and its art form must be diverse and integrated. Only by inclusiveness can we better fit the aesthetic traditions of the Chinese people; only by inclusiveness can we satisfy the aesthetic tastes of every audience as much as possible. "Classic Songs and Traditions" relies on a strong creative team to design different literary and artistic presentation methods in a targeted manner. In the fifth season, classic poetry and historical and cultural heritage are combined, and a series of cultural collision scenes of "classics meet classics" are impressive: Zhang Weijian sang the song "How many times can you laugh in your life", and combined with the performance of pipa performers, the poetic meaning of "the song of the pipa can be broken, the wind is whistling and the night is long" is reproduced; Jin Haixin sang "Bird Singing Stream", combining the beautiful and ethereal intangible heritage The skills and ventriloquism present the freehand scene of "birds singing in the empty mountains"; the cooperation between Guo Caijie and horse-head fiddle artist Qi Baoligao also injects a stronger grassland style into people's hearts; Zhang Qi incorporates the singing and pronunciation of the old student in the song "Wind and Rain Comes" to interpret the dream and attitude of "Iron Horse and Ice River". The so-called "all arts and craftsmen compete for the wonderful skills", rich and diverse literary and artistic presentation methods have promoted the organic unity of "poetry, songs, people, and scenery", and enhanced the audience's sense of experience and substitution.
With Digital technology Strengthen the appreciation and experience
At present, the progress of digital technology and the development of media integration provide more diverse display paths and broader communication space for the excellent traditional Chinese culture. In addition to on-site technological installations, "Classic Songs" also expands the stage space through technologies such as AR ( augmented reality ) and CG (computer animation) special effects, breaking through the "dimensional wall", combining virtual scenes with real stages, creating an immersive time travel space. The song "Remembering the South of the Yangtze River" realizes the wonder of "Boat in the blue waves, people travel in the painting" through CG special effects, allowing the singer to enter the famous painting "Fuchun Mountain Residence" for the eternal, and take the public to visit the beautiful mountains and rivers of Fuchun River. After the song performance, the singer returned to the real stage from ancient paintings, and analyzed the long scrolls of ancient and modern landscapes presented on the big screen with the guests, leaving the audience with endless imagination space for the stories in the painting. The program is also equipped with advanced technologies such as naked-eye 3D, holographic images, etc., and uses high-tech to empower the stage presentation. The virtual scenes and the real stage are combined to create an immersive aesthetic experience. The use of digital technology and network technology will help promote the combination of Chinese aesthetic spirit and contemporary aesthetic pursuits, and will also provide strong support for innovating Chinese cultural expression methods and rhetorical methods.
demonstrates credibility with the beauty of the times
The people are the mother of literature and art, and the times are the fertile land of literature and art. Only by adhering to the creative orientation of people-centered , understanding the pulse of art from the pulse of the times, refining themes and extracting materials from the changes of the times, the advancement of China, and the call of the people, and showing the spirit of the times and a better life in all aspects can we create good works that can stand the test of history and the people. "Classic Songs and Spreads" insists on upholding the truth and innovating, and uses wonderful stories, vivid language and full images to promote the core socialist values, condense Chinese values, and forge the Chinese spirit, fully reflecting the literary and artistic pursuit of "writing for the people and singing for the times", as well as the literary and artistic mission of "showing a credible, lovely and respectable Chinese image to the world".
Show the charm of culture and boost self-confidence
Poems use aspirations and words as voices.Looking up at the historical sky of Chinese civilization and tempering the essence of the times that Chinese culture and the Chinese spirit, classic poems are undoubtedly one of the important themes that best represent the Chinese spirit and Chinese values. Whether it is classical poetry or modern poetry , they all accumulate the wisdom, character, mind and cultivation of the Chinese people, and embody the concepts, aspirations, demeanor and charm of Chinese culture. Interpreting classics with music singing can better spread the profound spiritual and cultural values contained in classic poems and play a social function of enhancing cultural confidence and gathering common values. From the interpretation of traditional poetry in "Song of the Great Wind" and "Armed by the Military", to the reproduction of modern and contemporary poetry in "Song of the Motherland" and "Domestic Love Flowers·Answer Li Shuyi", "Classic Songs and Spreads" not only finds the source of vitality from the excellent traditional Chinese culture, but also strives to inherit and carry forward revolutionary culture and develop advanced socialist culture, adding background and drawing background to enhance cultural confidence. This is not only an artistic feast to innovate and inherit literary classics, but also a spiritual dialogue across history and a spiritual relay to cleanse the soul.
rooted in a better life, spreading positive energy
Art creation should open to the great struggle of hundreds of millions of people and to the colorful social life. Use artistic techniques to truly "live" and pass on the excellent traditional Chinese culture, which is in line with the people's spiritual needs for a better life in the new era. "Classic Songs" does not blindly follow the false trend of "entertainment and noise", but returns to the fertile soil of the people, promotes the creative transformation and innovative development of China's excellent traditional culture, and meets the people's needs for a better life with a "human, quiet and beautiful" creative style. From the confidence and perseverance in "The Great Dependence of Heaven" to the indifferent life of "The Temperament of Water", from the beautiful expectations of "I wish people last for a long time" to the bravery of "The Book of Songs·Qin Feng·Wuyi", the new rhyme of ancient poems allows the audience to experience and understand what their ancestors have thoughts, thoughts, and accomplished for their pursuit of the great self, their ambitions, and their beliefs, so as to obtain wisdom enlightenment, emotional comfort and psychological recognition. This fully demonstrates that only by integrating the concept, genes and spiritual pursuits of traditional culture into the needs of people's better life can we create literary and artistic works that are more in line with the people's nature and more prominent in the spirit of Chinese culture.
cultivates the spiritual high ground, praises truth, goodness, beauty, singularity, and beauty, singularity, evil, and ugliness, and inspires people to be upward and good. From season 1 to season 5, "Classic Songs" has always infused the moral pursuit of respecting morality and goodness. Taking the fourth season as an example, Tu Honggang sang the historical hero Liu Bang . The song "The Song of the Wind" has the mighty spirit of thousands of troops; Dong Baoshi brought the restoration armor of the Tang Dynasty soldiers to the stage, and innovatively interpreted the passion of heroes in Wang Changling "Journey to the Army" of heroes; Tan Weiwei interprets "Butterfly Love Flower·Answer Li Shuyi", the story of revolutionary martyr Yang Kaihui's loyalty and integrity made the audience burst into tears... Held the classics with notes and engraved the spirit with singing. The audience feels the family and country feelings of the rise and fall of the world and the responsibility of every man in the program, admires the national integrity of looking at death and rather than surrender, and is moved by the heroic spirit of not fearing violence and fighting to the end, and inspires the indomitable belief in victory. Holding high the moral torch that shines the world and people's hearts, and cultivating the spiritual highland that leads social harmony, "Classic Songs and Spreads" plays the most beautiful "civilized harmony".
Stepping through the waves of the times and building the dream of China, the thousand-year cultural context is being conveyed in our hands. "Classic Songs and Spreads" once again proves that the vigorous vitality of China's excellent traditional culture has been around for thousands of years, and once again proves that as long as we take China's excellent traditional culture as the root, adhere to the truth and innovate, and innovate, we can create literary and artistic masterpieces that are worthy of the nation and the times. In the future, more high-quality content, exciting creativity and revitalization methods will be applied to cultural innovation and cultural communication, promoting the creative transformation and innovative development of China's excellent traditional culture.Showing the new atmosphere of Chinese culture and creating new glory of Chinese culture is not only a blessing for mainstream media , but also a blessing for cultural undertakings!
(The author is the producer and director of the large-scale cultural program "The First Lesson of the School Year", "Classic Songs and Spreading", "Poetry and Painting China")
Source: News Front
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