Aidome (China) Co., Ltd., which was established in 2017, finally officially opened the consumer member registration and dealer application channels at 13:00 on April 1.
At 10 am on March 28, 2020, Atomi held an online briefing in the form of a live broadcast. In more than 70 minutes, Aidomi's corporate culture, dealer codes of conduct, member/dealer registration procedures, etc. were introduced.
For Atomi, this day has been prepared for more than 3 years.
Atomi's sales myth
Atomi (atomy), an online department store founded by Park Hanji, South Korea. It was founded in 2009 and is headquartered in Gongju, Chungcheong-do, South Korea.
0Park Hanji, who appeared on the cover of Forbes,
11 years since its establishment, Aidome’s main business scope includes wholesale and retail business of daily necessities, cosmetics, food, and healthy food, direct sales business and import and export business.
Aidome Korean official website mall
Park Hanji is very familiar with the inside information of costs in various industries. The fees paid by big brands for product marketing, endorsement and venues in large supermarkets usually account for 40% of the product price, while in the beauty and beauty industry, it accounts for 320%, and product packaging is a huge expense.
These costs will eventually be passed on to consumers, between benefits and quality.
Therefore, in addition to using some patented technologies to find ways to improve the quality of cosmetics, Park Hanji also stipulates that the company will not open an agency store, which saves the intermediate links and reduces the cost of tens of thousands of funds, and uses all of this funds to purchase raw materials, distribute bonuses and business management.
This created Atomi's sales myth. In 2011, Atomi's sales exceeded 100 billion won mark, setting a record for the highest sales of local direct sales companies in South Korea; in 2012, Atomi's sales reached 234.9 billion won, a growth of 82.5% compared with the previous year, officially ranking second in the Korean direct sales market. In 2013, Aidome had a membership of over 1 million in the shortest time, becoming the company with the largest number of members in the direct sales industry in South Korea. By 2016, Atomi's global sales reached RMB 5.3 billion, and the number of global members had reached more than 3.8 million, with a return rate of only 0.14%, becoming the benchmark for the same industry.
Data source: Aidome official
Subsequently, Aidome began to move towards a global enterprise. After establishing overseas branches in the United States in 2010, it entered Japan and Canada, and successively established branches in many regions such as Cambodia, Philippines , Singapore, and Brazil.
Data source: Aidome official
Currently, Aidome's career covers more than a dozen countries and regions around the world, with a total of 6.7 million members around the world. In 2019, Atomi's global comprehensive sales were 1.6 trillion won, equivalent to approximately RMB 10 billion.
. As for the treasure land of the Chinese market, Atomi naturally would not give up. Since the establishment of a branch in Taiwan, China in 2014, plans to enter mainland China have begun.
On February 7, 2017, Aidome officially established Aidome (China) Co., Ltd. in the Yantai City, Shandong Province, China. The registered capital is 100 million yuan and the actual paid capital is 100 million yuan. The shareholder is Aidome Co., Ltd., Chairman Park Hanji, and legal person Park Byung-kuan.
Data source: Qichacha
It is understood that in the past few years after the company was established, the official website of the mainland China version has been in preparation. If you want to buy Aidome's products in the online mall, you can only go to the official website of the Taiwan version to buy it. It was not until 2019 that the official website of the Mainland China version had its initial model, but so far, no products have been seen on the official website.
Although the official claims: "So far, Adomei (China) has not recruited a dealer or sold a product, and the registration number translation promoted by some people does not exist." But there are still many people who call themselves "Adomei dealers" who are promoting and promoting it extensively, with the style of "the army will go first before the food and grass arrives."
However, after experiencing industry events in the country, direct sales of licenses has become an unmatched problem.How can Aidome, whose main business model is based on direct sales in other countries and regions, maintain its original development trend in the Chinese market?
From direct sales to dealer mode
In this regard, Aidome (China) said: "The model and channels are not important. What is important is what this method can bring to consumers. Aidome (China) is still in a dealer mode before obtaining a direct sales license. If you obtain a direct sales license in the future, you will engage in direct sales related operations in accordance with Chinese laws and regulations in accordance with the law. "
Aidome (China) will officially start consumer member registration on April 1. After registering a consumer membership, the price of the product purchased is about 15% to 20% discount compared to the retail price. Consumer members can only enjoy mall discounts. If you want to promote the product, you need to apply to become a dealer.
After becoming a dealer, you can conduct business promotion within the contract agreement. Whether it is your own behavior and business ethics, or complying with company norms and national laws and regulations, dealers must achieve correct business operations, "to surpass customers' satisfaction and serve until customers are moved."
What makes people particularly noteworthy is that Aidome emphasizes full-time students, teachers, medical staff, civil servants, active-duty soldiers, overseas personnel (including people from Hong Kong, Macao and Taiwan), formal employees of Aidome and their immediate relatives, people who have no civil capacity or limited civil capacity, members of any cult or illegal organizations prohibited by the Chinese government, and those who are not allowed to work part-time, and those who are stipulated by laws and regulations cannot apply to become distributors.
If wants to apply to become a dealer, it must be a registered sole proprietorship, partnership, or limited liability company in China. and the legal representative, partner, and operator of the company or organization that is applied for has been registered as an Aidome Consumer member and its membership is valid. After successfully becoming a dealer, you can enjoy a variety of rights and interests: use the "member number" to shop at membership prices through the Aidome official online shopping mall and official mobile APP; you can enjoy convenient services such as free delivery to your home when purchasing products at the specified amount; be invited to participate in related activities organized by the company; promote company products, and receive material and spiritual rewards.
Aidome (China) said that on the premise of adhering to corporate culture and promoting correct concepts, dealers provide consumers with high-quality services, feedback market voices, conduct business correctly and continuously improve personal abilities. Aidomé will assess the dealer's operations. Based on the evaluation contents of market service capabilities, market management capabilities, service center operation capabilities, etc., the evaluation period will be twice a month. The first half of the period from the 1st to the 1st and the second half of the period from the 16th to the end of the month.
For dealers with excellent performance, Atomi will invite them to conduct paid marketing work and pay service fees based on the agreed working hours, hourly wages, etc. The main thing is the service fee, including hourly wages and rewards.
In addition, at the online briefing on March 28, Aidome (China) deliberately emphasized the "principles" many times, and there is also a clear reward and punishment mechanism for dealers.
For example, behaviors expressly prohibited by the "Regulations on Prohibition of Pyramid Selling", "Advertising Law", and " Anti-Unfair Competition Law " must not be done; comparison and sharing before and after the use of products is not allowed, and unfounded product testing is also prohibited; exaggerated or falsely advertised products are prohibited.
In the online business development, Atomi also explicitly prohibited: the establishment of Atomi private website, Atomi private WeChat official account and Atomi overseas system are prohibited. At the same time, dealers may not call themselves the company's XX system, XX team, agent or representative. According to Aidome (China) official, at present, the company does not have any team or so-called investment manager.
Aidome Chairman Park Hanji often said: "If it is for making money, please leave. If it is for the product, please stay." Aidome official also declared that "there is no system to get rich overnight." The evergreen tree of business operations and development should rely on products to attract consumers.
官网商城何时上线？ When will the product
be "out of the water"? Although
officially opened for consumer member registration on April 1, there is still some time before the launch of Aidome’s official website mall.
Aidome (China)'s official website has only some introductions
Park Hanji said that the construction of the online mall is currently progressing smoothly and is almost completed. In addition to providing the company's high-quality products to consumers, Atomi is also determined to build a "global circulation hub", that is, the GSGS (global soucing global sales) strategy, and bring high-quality products from the global market to consumers on the platform. After the official shopping mall of
was opened, it was initially decided to sell products including skin care products, makeup products, personal care products, life and home products and food. Most products are necessities for people's daily life. There are not many varieties of products in the early stages, but in the future, the necessities for daily life will continue to increase, allowing consumers to access Atomi products in all areas of life.
. The origin of the product is imported from South Korea, and some products are produced and sold at the Aidome factory built in China. In addition, some products directly convey overseas products to consumers through cross-border trade.
Aidome (China) also promises consumers that all products sold in the mall are Aidome brand, and other brand products are not sold on Aidome shopping website.
It is understood that the first phase of construction of Aidome (China) production base has been completed, and the related production products have also been put into mass production with a national production license. I believe that in the near future, the true face of the Chinese market products will be seen on the official website of the mall.
, which has always been claimed to be product-oriented, can Aidimei again use products to promote sales in South Korea in such a huge Chinese market?
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