In the first seven months of this year, the number of inbound tourists and the number of inbound tourists in our city achieved "double growth"!
See the specific statistics:
The number of inbound tourists received by major scenic spots in our city increased by 39% year-on-year.
my country's Taiwan source market showed explosive growth, with the number of tourists increasing by 48% year-on-year; Southeast Asian market grew rapidly, with the number of tourists in Thailand increasing by 40% year-on-year, and the number of tourists in Malaysia increased by 10% year-on-year; the South Korean market grew slightly on the basis of relatively stable; the number of tourists coming to the Fujian region of my country, the United States, Indonesia , and Singapore increased significantly, at 244%, 246%, 36%, and 21% respectively; the number of tourists in remote and non-mainstream source markets such as Australia, Japan, Israel, the United Kingdom, France, Africa, and Macau in my country has all seen significant growth and breakthroughs.
inbound tourism market has achieved remarkable results. How did Jiaozuo do it? Behind the exciting data of
is the unremitting efforts of Jiaozuo travelers, the inevitability of seizing opportunities, cultivating "internal strength", and establishing reputation, and the strong implementation of three measures to enhance attractiveness by leveraging the momentum to promote and enhance competitiveness, diversified development and enhance competitiveness, and optimize services and expand influence.
Seize opportunities
Take advantage of the momentum to promote and enhance the attractiveness
"Tai Chi Holy Land·Scenery and Jiaozuo", two unique international tourism brands, how can they wipe brighter, louder, and lift higher?
Jiaozuo's answer is: government-led, enterprises follow up, seize all opportunities, use various platforms to increase publicity and promotion efforts, and quickly increase its attractiveness to the international market.
Take the initiative and take positive actions, and the progress of tourists from Jiaozuo has never stopped.
Use the international tourism exhibition platform to promote Jiaozuo tourism. Since the beginning of this year, the Municipal Tourism Bureau has organized major tourist attractions such as Yuntaishan and Chenjiagou to participate in the 2018 Hong Kong Happy Spring Festival Cultural Temple Fair tourism publicity and promotion activities, 2018 Xi'an Silk Road International Tourism Expo, 2018 Xiamen Cross-Strait Tourism Expo, Beijing International Tourism Exhibition, and South Korea International Tourism Exhibition, actively promotes Jiaozuo tourism, and strengthens communication and cooperation with participating tourism companies and tourism organizations; sent famous Tai Chi masters to represent Henan to participate in the 2018 South Asia Tourism Exhibition, Germany International Tourism Fair, Barcelona International Tourism Exhibition, and the launch ceremony of Australia's 10,000 tourists to Henan to fully demonstrate the charm of Tai Chi and promote the Henan Kung Fu Tour to the world. Jiaozuo Tourism has made wonderful appearances in front of the world again and again.
Use provincial tourism department activities to promote tourism in Jiaozuo. The Municipal Tourism Bureau actively participated in the Taiwan market bundled publicity organized by the Henan Provincial Tourism Bureau , and conducted a comprehensive and three-dimensional publicity and promotion of Jiaozuo Tourism in mainstream media and Internet media in Taiwan.
uses the help of a large international conference platform to promote tourism in Jiaozuo. Since the beginning of this year, our city has successively invited the 12th China (Henan) International Investment and Trade Fair International Tourism Cooperation Exchange Conference, and foreign travel merchants from the 2018 China (Zhengzhou) International Tourism City Mayors Forum to visit Yuntaishan and Chenjiagou to conduct inspections and cross the line, and held a special promotion meeting on Jiaozuo tourism, which received good publicity results.
promotes Jiaozuo travel with the help of exciting optional actions. From July 19 to 26, the Municipal Tourism Bureau organized a Jiaozuo tourism promotion group to visit Taiwan, Baodao. This trip was not only for participating in the 2018 Cross-Strait Taipei Summer Tourism Exhibition, but our city also held a special promotion conference on Jiaozuo tourism in Taipei, , Kaohsiung , and Taichung, and established a Jiaozuo Tourism Promotion Center in Taichung. A series of optional actions have amazed the four seats and have received strong responses in the Taiwan tourism industry. Jiaozuo tourism products are highly respected and a number of tourists transport cooperation agreements have been signed.
Practice "internal strength"
Multi-diversity development to improve competitiveness
Seize the opportunity, use the platform to create momentum to promote, expand popularity, and enhance attractiveness. This is to cultivate "external strength". To open up the inbound travel market, you need to practice "internal skills".
How to practice "internal strength"? Jiaozuo’s approach is: diversified development and enhance the competitiveness of tourism products.
For this reason, Jiaozuo travelers have been constantly striving to explore and practice -
deepen cooperation with large international travel providers and integrate and promote tourism products across the city. On April 18, the Tourism Bureaus of Jiaozuo, Zhengzhou and Puyang and the Inbound Tour Headquarters of China International Travel Agency Co., Ltd. signed the "Strategic Cooperation Agreement on the Global Promotion Activities of Henan Kung Fu Tourism" to vigorously promote the Tai Chi Kung Fu Tour brand; the Municipal Tourism Bureau also established strategic cooperation relationships with large travel providers such as Taiwan's Xiong Lion and Kangfu, and promoted the Jiaozuo tourism route as the mainstream route in Henan for a long time in Taiwan.
vigorously develops the research and tourism market. Our city has rich research and tourism resources. Taking the Yuntaishan and Chenjiagou Scenic Areas as an opportunity to successfully create the second batch of mainland study tour bases for young people in Hong Kong and Macao, we will continue to innovate and develop characteristic research and tourism products. Yuntaishan and Chenjiagou scenic spots continue to make efforts based on their own advantages, and their high-quality research and tourism products are constantly innovating. Yuntaishan Scenic Area also jointly built industrial internship and study bases with more than a dozen key universities such as Peking University, Beijing Normal University , Zhengzhou University . Chenjiagou Scenic Area actively cooperates with famous Tai Chi research institutions at home and abroad, and organizes Tai Chi enthusiasts from all over the world to go to Chenjiagou for exchanges and study.
The experience of scenic spots has been enhanced, attracting domestic and foreign study tour teams to come one after another. According to statistics, since the summer vacation this year, Yuntaishan Scenic Area has successively received dozens of study tour teams such as the University of Melbourne Exchange Students' Study Tour Group, the American Exchange Students' Study Tour Group, and the Taiwan Students' Study Tour Group. Chenjiagou Scenic Area has successively received more than a dozen study tour teams such as the EMBA Jiaozuo Study Tour Group of Nankai University, the 17th "Chinese Bridge" World College Students' Chinese Competition Observation Summer Camp, and the Taiwan Students' Study Tour Group.
actively creates special tourism products. Yuntai Mountain Scenic Area has unique mountain resources and is an ideal destination for mountaineering and cycling enthusiasts. Since the beginning of this year, our city has comprehensively promoted the integrated development of "tourism + sports". Yuntaishan Scenic Area has vigorously developed mountain tourism products to attract a large number of members from groups such as the Korean Mountaineering Association to experience mountain tourism in depth; Wenxian relies on the advantages of the birthplace of Tai Chi, vigorously developed Tai Chi sports tourism and strengthened external exchanges of Tai Chi culture. It has successively carried out a series of activities such as the Chen Style Tai Chi International Exchange Competition, Chen Zhenglei Tai Chi Annual Meeting, Chenjiagou Exchange Meeting of the Wang Xi'an Research Association, Chenjiagou Holy Fire Collection at Rizhao Sixth International Tai Chi Competition, and Chenjiagou's roots and ancestors searching, which greatly enhanced Chenjiagou's international influence.
establish reputation
optimize service to expand influence
gold cup silver cup is not as good as tourists' reputation. In the era of mass tourism, tourist satisfaction has become an important reflection of the tourism competitiveness of various places. In Jiaozuo, high-quality tourism services have become a beautiful landscape.
takes the initiative to provide door-to-door service. In order to guide the market, the Municipal Tourism Bureau has formulated a number of preferential policies for inbound tourism to encourage enterprises. At the same time, it has organized backbones of our city's tourism enterprises to visit major inbound tourism teams in Zhengzhou, Luoyang, , Xi'an and other places many times to actively publicize the transformation and upgrading of Jiaozuo's inbound tourism products and preferential policies.
improves the standards and pays attention to details. Yuntaishan Scenic Area has comprehensively improved the service standards for inbound tourism teams, not only opening up VIP green channels for inbound tourism teams, providing VIP chartered cars, but also actively connecting with catering and accommodation services. Chenjiagou Scenic Area has specially equipped an excellent tour guide for the inbound tourism team and actively arranged performances by famous Tai Chi masters, striving to make the trip worthwhile.
travel services are constantly being optimized, and many international travelers and overseas tourists have praised Jiaozuo and expressed their confidence in cooperating with Jiaozuo to explore the international source market. Their satisfaction is the best reputation for Jiaozuo Tourism.
"internal strength" and "external strength" are cultivated, with high-quality services endless, and Jiaozuo inbound tourism is booming.
Jiaozuo Daily All-Media Reporter Wang Aihong Report
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