Beijing News (Reporter Ma Jinqian) This year, "live streaming sales" has gradually become a trend. In the just-passed "Double 11", the data of only one e-commerce platform has a live streaming transaction volume of nearly 20 billion yuan.
During this year's "Double 11" period, Yiwu Business Vocational and Technical College e-commerce platform's entrepreneurial sales exceeded 50 million yuan, and e-commerce sales performance will be included in the student final assessment standards. The reporter found that in more and more e-commerce majors in vocational colleges, new trends in e-commerce sales such as "live streaming and goods" are gradually becoming the course content and practical direction. At the same time, these colleges and universities are also conducting practical exploration in courses for employment and entrepreneurship.
Wuhan University e-commerce major doctoral supervisor Zhang Liyi believes that the e-commerce major is a discipline that "develops while practicing". The e-commerce talents trained by vocational colleges focus on front-line employment, and the curriculum settings should be more flexible, but at the same time, it should be noted that the curriculum settings are too follow hot topics and insufficient systematic theoretical learning may limit the future employment prospects of such students.
During the "Double 11" period, students from Yiwu Business Vocational and Technical College entrepreneurship college concentrated on the school entrepreneurship park for e-commerce platform sales. Photo provided by Yiwu Business Vocational and Technical College
"Live Streaming and Products" has been introduced into the professional course
Yiwu Business Vocational and Technical College Entrepreneurship College students, using the live streaming function. According to the teacher in charge of the college, during the "Double 11" period, more than 500 students were placed in the entrepreneurial park, and practical operations were conducted through student spontaneous organization and teacher-led student operation projects. Among them, a pure live broadcast team led by only one teacher to lead two freshmen, achieved sales of 100,000 yuan on the same day. There are more than 30 different teams in the park, and most of them promote and divert traffic through live broadcasts and other methods.
is responsible for the teacher's introduction. Since the end of October, students and teachers have started purchasing, listing, marketing, store beautification and other work. During the "Double 11" period, students were in groups and rotated, and the school adjusted the "night stay" sleeping system for students to ensure the smooth progress of practice.
Beixiazhu Village, Futian Street, Yiwu City, known as the "Internet celebrity live e-commerce village", has also become an important place for practical internships for e-commerce students.
Zhejiang Mechanical and Electrical and Technical College E-commerce College is cooperating with relevant companies in Beixiazhu Village, recommending some senior students to go to new media companies for one month of practical internships and participate in live broadcast sales. After returning to school, they brought their practical experience to the "Internet celebrity live broadcast" class. "Students drive students, and everyone will make great progress." said Xu Xiaoqing, a teacher at the college.
practical courses account for 70%, and the sales performance of entrepreneurial platforms are completed. Graduation conditions for graduation
In June this year, the Ministry of Education issued the "Guiding Opinions of the Ministry of Education on the Formulation and Implementation of the Talent Training Plan for Vocational Colleges". It requires that the professional (skill) curriculum settings should be compatible with the training goals, and the course content should be closely linked to the actual situation of production labor and social practice, highlight application and practice, and pay attention to the cultivation of students' professional abilities and professional spirit. In addition, colleges and universities should strengthen practical teaching, and practical teaching hours account for more than 50% of the total number of hours in principle.
reporter found that whether it is the employment class of the E-commerce School of Zhejiang Mechanical and Electrical Technical College, or the Entrepreneurship College of Yiwu Business Vocational and Technical College, "practice" is the keyword in the course. Taking Yiwu Business Vocational and Technical College Entrepreneurship College as an example, among its course content, practical project courses account for 70%, and cultural courses account for 30%.
"The original intention of building an entrepreneurial college is to cultivate students' entrepreneurial ability." A teacher from Yiwu Business Vocational and Technical College introduced that with the development of e-commerce platforms, student unions of many vocational colleges have tried to start businesses on campus. In order to standardize guidance, the school established an entrepreneurial college in 2008 to adjust the teaching ratio, graduation conditions, etc. In addition to papers and credits, students from Entrepreneurship College pay more attention to their entrepreneurial platform performance and their participation in related competitions.
Talking about the reason for doing this, the teacher in charge of the Entrepreneurship College said that the characteristic of vocational education is that theoretical teaching is mainly "necessary and sufficient" and attaches importance to cultivating students' hands-on ability. If students in vocational colleges have limited theoretical abilities, they will reduce cramming teaching and allow them to gain social value by playing to their strengths.
In the next "Double 12", the school will also conduct relevant practical sales, and e-commerce live broadcast will still be one of the sales methods. The teacher in charge said that based on "Double 11", one hundred to two hundred freshmen will be added to experience the sales scene during peak periods.
specification: Someone once "played the edge" and added teaching content of e-commerce law
Recently, Gao Feng, spokesperson of the Ministry of Commerce, said at a regular press conference of the Ministry of Commerce that online live promotion, as an emerging e-commerce marketing model, can help consumers improve their consumption experience and open up product sales. At the same time, it is necessary to protect the legitimate rights and interests of consumers and will continue to work with relevant departments to promote the standardized development of e-commerce.
The teacher in charge of the Entrepreneurship College of Yiwu Business Vocational and Technical College admitted that in the early stage of student e-commerce platform entrepreneurship in 2008, there was a problem of honest sales, and there was a "drift ball" behavior, which even had a relatively bad impact. "Students' participation in entrepreneurship is completely a business behavior. The school cannot guarantee everything, and must also require students to make corresponding compensation and accept punishment in accordance with relevant regulations."
is responsible for the teacher’s introduction that honest sales are what every class of students must learn. Starting from January 1 this year, the "E-Commerce Law" will be officially implemented and will also be added as teaching content. At the same time, the school invited local market supervision departments to the entrepreneurship park to introduce the behavioral norms of market entities.
In terms of the quality of goods sold, students have also encountered the situation where the supply company does not match the board and does not ship the goods. "In this case, the school will help students protect their rights and coordinate with the company to solve the problem." The teacher in charge said that practice itself is a process of learning and doing it, and it cannot be smooth sailing. "Even students are complained about product quality issues during the peak sales season and then closed the store." When this happens, the students' assessment results will be affected to a certain extent, but the school will not reject the students because of this, but will help the students find the problem and start over.
The teacher emphasized that the education of vocational colleges is different from training classes. With the development of the e-commerce industry, it will be more refined into different directions such as rural e-commerce, cross-border e-commerce, new media operations, online store operations, live sales, etc. At the same time, the college will further regulate students' entrepreneurial behavior and strengthen the popularization of the "E-Commerce Law".
Expert: Professional course setting should be vigilant against blindly following the trend
Wuhan University doctoral supervisor Zhang Liyi believes that the number of e-commerce is becoming increasingly large, and the demand for front-line workers is increasing, and vocational colleges have made great contributions to this. However, many graduates of vocational colleges often encounter career bottlenecks soon after working, which may be related to the insufficient theoretical courses of vocational college students.
"According to the academic and major divisions, e-commerce talent training can be divided into different types, with more technology and management-oriented college training directions, and there are also practical talents from vocational colleges. Different types complement each other to form a complete e-commerce talent system." Zhang Liyi said that in terms of employment direction, vocational college students are more inclined to work in front-line operations, logistics, warehousing and other front-line work.
's employment-oriented demands have made vocational colleges pay more attention to practice, which requires more flexibility in their curriculum arrangements and follow the needs and development trends of enterprises. However, the lack of faculty in vocational colleges is a problem worthy of attention, and most teachers in school often lack practical experience.
Zhang Li Yi said that many vocational college graduates I have come into contact with in reality often find employment and start businesses in the early stages of employment, but they soon encountered their own career bottlenecks. He believes that this may be related to the insufficient theoretical courses of vocational college students. "Students should have a certain understanding of theoretical policies during their school days, cultivate their self-learning ability, and can further develop themselves through continuous learning after entering the workplace."
In terms of teaching arrangements, Zhang Liyi believes that due to employment, some vocational colleges have problems of blindly following the trend and hot topics, and the lack of systematic teaching arrangements is also an important reason for students' "insufficient momentum".He said that e-commerce is a professional that practices and explores while doing things. The arrival of 4G has brought a business model of social e-commerce live broadcast to the development of e-commerce, but 5G has arrived, and everything is unknown.
Beijing News reporter Ma Jinqian
edit Bai Shuang proofreading Liu Jun
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