"Why do you need to study? Studies can serve for delight for ornament and for ability..." After the implementation of the "double reduction" policy, the education and training industries have transformed one after another.

"Why do you need to study? Studies can serve for delight for ornament and for ability..." After the implementation of the "double reduction" policy, the education and training industries have transformed one after another. As the "top star" in the education and training industry, New Oriental has been questioned after entering the live e-commerce track as "Oriental Selection". Now it has become popular on the entire network with the bilingual sales model of "poetry, songs, and philosophy of life", and has also become a "clear stream" in the live e-commerce circle.

With the "teacher anchor" who can teach and educate people and use knowledge to bring goods, the teacher position has become more popular across the Internet, and the "teacher trend" has also spread to the field of internship recruitment for college students. According to statistics from the "Intern Monk", the largest online recruitment platform for internship recruitment in the country, the Internet industry and the education and training industry are most enthusiastic about submitting in June. The increase in the delivery of the education and training industry increased by 33.4% month-on-month in May, and the total number of jobs such as teaching assistants and teachers in June increased by as much as 70.71% month-on-month.

In fact, this "teacher fever" has already been traced. Against the backdrop of a sluggish employment environment, more and more college graduates choose to take the civil service, professional staff, and teacher staff. From the current point of view, the hottest thing is the teacher-organized exam. This year, the number of applicants for teaching qualifications exceeded 11 million. This number was 2.6 million 5 years ago, an increase of nearly 5 times in a few years. Teachers have stable work, many holidays and high social status, and are still the ideal profession in the minds of many parents and students. It is precisely because we are aiming at the "teacher's program", so the preparations for a large number of college students before the program exam, including internships, related certificates, etc. are also revolving around this topic.

At the same time, benefiting from the success of the "Oriental Selection" live broadcast room, the stock prices of some leading education companies have risen significantly, and the stock prices of New Oriental Online soared by 172% from June 10 to 20. The selection of pearls and jade in the East has naturally attracted imitation from other education and training institutions. In addition to live broadcasts, education companies have a variety of transformation paths, including publishing, adult education, hardware and other directions. Typical of these are: Good Future’s transformation of quality education, publishing, smart education, hardware, hosting, overseas and other fields. Last year, Gaotu set four transformation priorities: university and adult education, vocational education, quality education, and smart digital products. NetEase Youdao's current transformation focus is hardware, quality, school entry, adult...

CITIC Securities analyst Jiang Ya believes that the recent explosion of Oriental selection has allowed us to see a successful transformation of education and training companies. Behind it is the reuse of the long-term accumulated content and organizational capabilities of education and training companies. The transformation effect of most education and training companies is also gradually reflected, and they are expected to contribute well in the future. At the same time, according to the observation of the intern monk's big data, the internship and school recruitment positions released by the education and training industry are mostly quality education, physical education, aesthetic education, etc. for the student group, which is also in line with the current trend of many places across the country to publish relevant guidance on the "middle school entrance examination" for art subjects. Quality, sports, and aesthetic education education are increasingly valued by all sectors of society.

Overall, the education and training industry is "recovering". The explosion of Oriental Selection and the rise of non-discipline quality education have also provided new possibilities for the transformation of the education industry. In response to the trend of college students being keen on submitting teacher positions and taking the teacher exam, senior job hunting tutors intern monks suggest: College students should not blindly follow the trend when choosing employment. Although the teacher position has been one of the ideal professions in the minds of many people for many years, teachers have high work pressure and slow promotion, and countless people leave every year. Every profession has its pros and cons. It is recommended that college students in school try more careers they are interested in for internships, so that it will be easier to find jobs that are both suitable for themselves and in line with their personal interests in the future.