Not long ago, human preference for human character emerged from the cat world. The depressed and stinky cat is the "favored Century Spring" who ignores it. The cute cat is the "second fool of cats" who reincarnates the Husky, and the "street bully" who catches birds from heaven and catches fishing in the pond. Now even dogs, sweeping robots, and wifi have their own personalities.
character is the new marketing rule. There is no human design and no marketing, especially in this society where everything is speculation whether it is marketing.
Some characters are for establishing idols, and most characters are for more convenient people to remember those who think they are self-righteous or can be idols. So don't just say "my character" unless you are laughing at yourself.
idol development is not easy, the essence of this kind of work is to provide "imagined intimacy". However, it seems that providing idol character is very simple. On the idol manufacturing assembly line, those who are young can establish "national daughters", those who have children must be "good fathers", girls who wear neutrality are "general attacks", those who can solve the quadratic equations are "academic masters", and those who know nothing can "work hard" to guarantee the bottom, and even if they are not good, they can still play "foodie" and "stupid" cards. Given that people's mainstream aesthetics will not change for a period of time, they can count their personality traits that meet people's expectations by their fingers, and their labels and personality can always gain a group of applauded fans.
In "The Spiritual History of the "Otaku"", Eizhi Otsuka believes that girl idols are the embodiment of "male database desire". But it is not one-way. Idols affect fans' desires and preferences, and fans also affect the direction of idols' character packaging. Unlike Japan and South Korea, which have a high recognition of idols, in China, where idol consumer groups and consumption habits are not fixed, a screenshot of an idol's earthy taste may evolve into various "Ju Family Army" and "Tao Yuanming" jokes, slander words, and emoticons, which in turn greatly determines the formation of idol character design.
However, most of the characters are actually extra dramas. In the book "Self-presentation in Daily Life", Goffman believes that society is a large theater. Each of us is performing all the time, using some strategies to modify our image, thereby affecting others' views on ourselves. Even if we are alone, we still play the role of you who are disciplined by "law, morality, knowledge, and deadline". Every status release on a social network is also a selective image output. Strive to create a consistent personality that others like on Moments, Weibo , and Instagram.
The risk of establishing a character is that it may usher in a collapse moment at any time. A madman who loves to cheat, a cultural person loves to read articles from the Nobel Prize winner in mathematics, and mutters all day long that he is so hard that he wants to die and do nothing. He suddenly got 98 points, which makes people want to beat him. Without consistent binding and stable values, it is not easy to maintain a character, so more and more character designs are moving towards self-black, "silly, stupid, funny, fat, stupid, and stupid". If the character design is destroyed, it means that "the shining point is finally discovered."
In order to get intimately with the trend of personality, I have thoughtfully compiled 100 characters for everyone (please leave a message for supplement):
Brand Design | Behind every successful company there is a side business personality
In order to cultivate loyal users, merchants have used various advertising and public relations methods to establish a brand image, but there are many moments that go against their expectations, such as:
- Instagram: The best global salesman for avocado
- keep: Chicken Breast Sales Volume Supervisor
- Dyson: Electrical Edition 24k Pure Gold Temperor
- Baidu: Network Connection Inspector
- Durex: (As soon as I saw a short sleeve, I immediately thought of white arms, I immediately thought of completely naked) Lenovo Potential Excavator
- Zhihu: (I have a friend's one) Friend
- Gaode Map Baidu Map in the eyes: (Proficient in wall-passing techniques and walking on the water surface) Jesus' special guide northeast and east-west
- Baidu Map in the eyes of Gaode Map: Voice actor
Animal Design | Pet owners may be the group with the highest concentration of drama essences in humans.
is like the century-old problem of "keeping a cat at home, is it for its own benefit or depriving it of its freedom?" Humans project emotions on animals, whether they are wishful thinking or mutual affection, talking to them on their own, calling them masters, children, and fools. If we change the angle, the cat in their eyes may be:
- people's eyes: (cute, cute, little ancestor type) children
- people's eyes: roommate
- koi in the eyes of netizens: graphic design of transport characters, most of them live in social networks
- cockroach in the eyes of boyfriends: voice training coach
equipment settings | Only unprosperous products default to their factory settings
If the popular animism in the 17th century and the hot political correct thoughts today, then every product should have the same value and rights as humans, and not be limited by the "factory setting" of merchants, and redefine themselves. Before that, if they pay attention to their own situation, after some reflection on "knowing yourself", they might position themselves like this:- Beauty Camera: Second-line Socialite named Tony
- Polaroid: (No need) Photo throwing action trainer
- Sweeping Robot: Cat Mount
- kindle: instant instant companion
- drone: kite 00
- steam: (I have spent money to buy games, so I no longer spend time playing) Timely stop loss rational shopping platform
- Mobile: Toilet stay time extender
- Power bank + mobile: In the case of Wifi, humans can be left in any corner of the earth
- Mirror: Frequency of use TOP1 Fitness
format settings | If the format is refined, they will probably spend most of their lives, thinking of becoming another format
, just like most of you humans, the format of the document will determine their destiny as soon as it is determined. The three musketeers of the office, born in the workplace, live more colorfully without active and tossing Avi, and the gifs of funny artists are not as knowledgeable as those of epubs of scholarly families. They are much luckier than those of txt who are about to lose their jobs.Speaking of the current situation of the on-the-job format, it is probably:
- ppt: deadline accelerator
- word: fishing props
- avi: side dishes
- gif: awkward chat lifeguard
- txt: myopic murderer
- xls: proficient in standard resume skills
- jpg: truth loss witness
- mobi: (the first step is to collect, the last step is also to collect) Booklist collector
time setting | Every day of human beings is a festival
is to fill in the meaning of time, probably one of the greatest abilities of human beings:
- 3 Point: "I'm old" dividing line (depending on whether it's the night before or the morning of that day)
- 4/1: Onion News Truth Report Day
- Friday: The most hopeful day of the week
- 2018: The 6th anniversary of the end of the world
- Music Festival: The clothes I bought secretly on Taobao today can finally be worn out
- Concert: Go to the live screen day
Professional design | Every Spring Festival, you have to prepare a translation for relatives.
. Based on most people who don’t like their jobs, they like to use self-deprecating to resolve their depression when talking about their careers. For example:
- Writer: Youth Fantasy Career (Standard Edition)
- Programmer: Honorary bald refugee
- Mom: Alarm clock ringing one hour in advance
- Real estate agency/Micro loan/Financial insurance: Calling Nails
- Lifestyle blogger: Filter app, core productivity tool
Music design | Don’t recommend music to me casually, it is impossible for us to isolate the sound type.
Listen to classical despise jazz , listen to jazz slim rock, listen to rock, listen to popular, listen to metal, Beijing metal, and Shanghai metal... There are many schools in the music industry, and the chain of contempt can be kept on, but it has never been a straight line. folk songs in the eyes of fans may be "feelingful", and the folk songs in the eyes of rock fans may be "a folk song mixed with the famous second-tier cities"; punk in the eyes of fans may be "subversion and rebellion and non-cooperation", and the punk in the eyes of folk songs may be "a cockscomb head that only wears a lionian leather jacket, never wears a down jacket"...
- Folk ballad in the eyes of rock fans: using "the story of not chasing girls" to chase girls' sickness
- Rock ballad in the eyes of folk songs: Tony The teacher's main source of the teacher
- in the eyes of folk songs hip-hop : Taobao fake gold chain diamond buyer
- in the classical eyes of reggae : dreadlocks promoter
- backswing in the classical eyes of
- pure music created by rock bands without lead singer
- in the classical eyes of punk: junior management office preparation army
- in the eyes of punk: mid-life crisis
- in the popular eyes of rock: decoration team at 8 am
- in the eyes of hip-hop
- in the eyes of tide: street begging
music software settings | If you can't label your ears, then find a slight
from the software you listen to. As a species that is born to like to compete with others, contemporary music fans can not only draw a sense of superiority from the music style, but also a music app that takes advantage of the ears can also trigger a vanity.The tags they put on each other are like:
- QQ in the eyes of Xiami users. Music: Coal Boss Square Dance Amenity Library
- QQ in the eyes of music users. in the eyes of NetEase Cloud Music. : The Break of Love Wild Essayists Mutual Aid Association
- Douban in the eyes of NetEase Cloud Music. FM: Buy one gets five free series gifts
battle The war continued to the gym and became:
- Small props in the eyes of the Iron-Leveling School: Cheerleading reserve
- Iron-Leveling School in the eyes of the IQ: Underdeveloped IQ group
- Roaring School in the eyes of the Yoga school: Incomplete evolution
- Meditation School in the eyes of the Mirror School: Fantasy of the Immortal Novels
Animation Production Company Design | I will protect the smile of the naughty child
Animation is a reserved position for fairy tales and imagination. The studios that make animation have their own preferences and focus, such as:
- Pixar: New classic inventor
- Dreamworks: Anti-classic funny
- Disney: Old classic transformer Politically correct Princess Manufacturer
- Ghibli: Environmental protection grandpa
Writer's design | How to make any sentence make sense immediately - XXX
According to Roland Barth "The author is dead", famous writers, as a certain text, will leave everything to readers to decide after writing. Besides, they were dead and couldn't jump out to refute.As a popular consumer product in contemporary times, today's writers are probably set as:
- Wilde : The king of weapons manufacturing (there is always a sentence that pokes you to death)
- Jin Yong : Martial arts version "I have a friend" material editor
- Mu Xin: The inscription master of friends circle
- Natsume Soseki: Moon advertising spokesperson
- Hemingway: The first person to popularize science in the iceberg
- Dazai Osamu: Apology professional
- Wang Xiaobo : Love letter writer
- Haruki Murakami: Nobel Games Propaganda Ambassador
- Lu Xun: The coffin board cannot be covered (I will defend my rights that I have never said this) Rights protection ambassador
painter set | A group of people whose names are money and style
For most art gallery selfie lovers, it is better to look at the painter's name than reading paintings:
- Dali : "Text" bookshelf "Best face show award" winner
- Van Gogh : "Nervous disease has more artistic cells" concept best promoter
- Malevich: The most "I can draw this too" competition champion
- Monk : P picture material best contributor artist
- Duchamp: literary youth's street photography toilet hobby to develop suspect
- Kusama Yayoi : intensive phobia nemesis
scientist design | A batch of essay saviors in the examination room
reduces the burden on Chinese essays for Chinese students, which is probably the greatest contribution scientists have made to the younger generation. Once the exam is over, they may return to:
- Archimedes : Planet bar essence
- Newton: Apple logo First draft producer
- Madame Curie : High school entrance examination essay bonus
- Nobel: Alchemist
- Schrödinger : The biggest cat abuser in history (unexpected case) suspect
Director design | Does anyone watch movies but not directors?
Due to habits, experience and persistence in certain topics, famous directors of movies always form their own unique style. From the audience's perspective, it is often the same:
- Stephen Chow : Tickets are owed to the ancestor
- Wong Kar-wai: King of filters
- Takeshi Kitano: Facial paralysis
- Miyazaki Hayao: Failed to retire and withdrawal master
- Makoto Shinkai: Wallpaper editor
Fan settings | Faith means scolding yourself eight times a day and not being allowed to scold others once
In order to set off your idol faster, more beautiful and stronger than other families, it is common for fans to sneer with each other, such as:
- Mi pink in the eyes of the rice powder: periodic night owl
- Hammer powder in the eyes of the rice powder: listening to cakes to fill the hunger crosstalk fans
- Hammer powder in the eyes of the rice powder: high fever patients
- Sony powder: nephew
- Real NBA fans: champion fans despise group
restaurant design | The goal is to prevent you from increasing the Engel coefficient because of eating too much
. Nowadays, when takeout is popular, it is difficult for a restaurant to not be forgotten without a prominent personality. In addition to its own bright image, it is also very important to allow users to happily carry out secondary creations for it. For example:
- Uncle McDonald's: The clown with the most murders in history
- KFC Grandpa: (probably) The colonel with the most murders in history
- Starbucks: The entrepreneurial incubator with the most failures in history
- Haidilao : Selling Xiaowu
Style design | Recognizing the style is like doing multiple-choice questions. You can start by seeing a little sign.
The process from theory to practice will always be accompanied by more or less information loss. The construction guide after cutting corners may be:
- Gothic style: The roof of the rental house is sharp
- Baroque style: The roof of the rental house is round
- Mediterranean style: The roof of the rental house is covered with red tiles
- Pastoral style: There is a table covered with small floral cloth in the rental house
- Minimalist style: The wall of the rental house is white (no furniture yet
Question picture from: Lin Xiaoyao
We made a wallpaper application to add curiosity to your mobile phone. Go to the App store to search for it and download it strangely.
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