Pengpai News reporter Xu Minghui
Celebrating the New Year in place, but this Spring Festival will not be deserted. 17 live broadcasts by publishers, lottery tickets, calligraphy competitions are launched, editorial lectures, and online education resources are open for free... During the Spring Festival of the Year of the Ox, Shanghai Century Publishing Group gathered high-quality cultural resources of its major publishing houses, brand bookstores and Duoyunxuan Group. With the theme of "The Chinese New Year of the Century Book" as the theme, it presented readers with a variety of reading culture promotion activities.
live broadcast is open, good books are read every day
Shanghai Century Publishing Group will launch the century version of the "Ox Year's Annual Book List" for the first time, and launch the "Century Book Fragrance Chinese Year" New Year online live broadcast activity for the first time. Among them, the "Ox Year's Annual Book List" has changed the previous practice of "New Year's Day Book List" and strengthened the "year-old sharing" orientation, selected 70 excellent reading materials with good reputation among readers and meet the needs of the cultural life of the New Year Festival, and achieved integration in online and offline marketing services, allowing readers to improve their cultural experience through participation and sharing.
From February 10 (Little New Year's Eve) to February 26 (Lantern Festival), there will be different themes for 17 consecutive days. From 13:30 to 15:30 pm every day, Century Publishing Group will invite a group of famous writers, scholars and other guests and Century Publishers to enter the live broadcast room, recommend new and excellent works to readers, and ensure that "live broadcasts are not open, and good books are read every day."
How can Spring Festival live broadcast be without benefits? The 17 live broadcasts will be based on Tmall (the official flagship store of Shanghai Century Publishing) and Douyin (Yunjian Century) as platforms, and will draw once every 15 minutes (Tmall and Douyin once every half an hour). The prize is a book in the live broadcast room variety; the ultimate gift package will be drawn in the last five minutes, and the prize will be a set of books for all the live broadcast room variety, and one will be drawn on each of the two platforms; all live broadcast room varieties will be sold at a 30% discount. At the same time, a puzzle lottery and book gift activity was held on Weibo (Shanghai Century Publishing Official Flagship Store). This New Year's welfare is full of sincerity.
Friends who love to write calligraphy, come and participate in the event. The "Top 100 Top 100 Chinese Calligraphy People's List" in the Chinese calligraphy world, known as the "No. 1 Exhibition of Calligraphy Media", will also start online. The event is jointly organized by Shanghai Calligraphy and Painting Publishing House "Calligraphy" magazine and Shanxi Pingyao. Users can log in and register through the WeChat official account of "Calligraphy" magazine or scan the QR code to sign up and submit their entries.
joins hands with the new media platform to listen to editors and lectures
More and more readers love listening to books. Shanghai People's Publishing House will launch the "Editor's Lecture Column", and will launch "Decisive Battle·East China Liberation War: 1945-1949" and "Decisive Battle·Southwest Liberation War: 1945-1951" during the Spring Festival. The original work of the popular drama "The Wind Rises" and the audio book "The Tang Dynasty" published by Shanghai Literature and Art Publishing House are exclusively launched on the Himalaya platform, accompanying readers to watch the drama while listening to books.
Shanghai Translation Publishing House launched a special event for free on the self-operated platform "Translation Audio" of "Holding at home and listening to audio during the epidemic, and not being alone at home for the New Year", and launched more than 50 popular best-selling audio books, including "On the Road", "War and Peace", "Greek Myth", and "Peter Pan". During the Spring Festival, Shanghai Music Publishing House will open 4 limited-time and free short audio programs: "Travel with Music", "Let the Little Devil Fall in Love with Music Drama", "Confession of the Music Master" and "Goggle Concert", and launch "Music Master's Famous Music" audio guide program, music master video courses, Tianlai Children's Voice Digital Album, etc., nice music and interesting stories, enjoy the beauty of music.
tailored the "knowledge New Year's goods" for readers to "spend the New Year at home". The publishers of the group will join forces with Amazon Kindle Reading, Dangdang Cloud Reading, Douban Reading, Palm Reading, WeChat Reading, QQ Reading, NetEase Snail Reading and other platforms to launch a series of New Year's Book Zones. Hundreds of classic e-books such as "Twenty-Four Histories Appreciation Dictionary", "Draft History of the Revolution of 1911", "Tang and Song Ci Appreciation Dictionary", "Chinese Opera Story 1-30", "Caoying Translation Collection", "Nine Talks of China Series", "Selected Reading of Chen Jiaying's Classic Works", "Chen Danyan Shanghai Seven Parts", and "New Millennium Edition: Feinman Physics Lecture Notes", "Ancient and Modern Mathematical Thoughts", and hundreds of classic e-books will participate in the promotion and discount; Shanghai Ancient Books Publishing House will launch free special topics for the Spring Festival in Zhangyue iReader, "Song Poetry" and "Spring Festival Poetry".
Shanghai Education Press From now until February 17, the Question Solving Box APP platform will open all resources for free (including audio stories of genius mathematicians, audio and video, e-book resources such as grades 1-6, etc. for children to watch and learn at home; Shanghai Science and Technology Press's "Junior High School Physics Virtual Experiment" digital education resources are also available for free during the winter vacation to help students learn online. These virtual experiments strive to truly present the laws and processes of science learning, and have the characteristics of high simulation, high interaction, and high integration.
Shanghai Hong Kong Sanlian Bookstore launched the "Watching Nathan Road to Huaihai Road" Hong Kong United Publishing Group Edition Book Fair
offline activities are constantly happening. Nine brand bookstores show their skills
Century Group owns specialty and special brand bookstores such as Shanghai Ancient Books Store, Shanghai Foreign Language Bookstore, Art Bookstore, Shanghai Hong Kong Sanlian Bookstore, and other specialized brand bookstores. In recent years, it has opened new reading cultural spaces such as Duoyun Academy flagship store, Duoyun Academy Guangfulin store, Duoyun Academy Theater Store, Sinan Bookstore, and Sinan Bookstore Poetry Store. From February 10 to February 28, these bookstores will fully participate in the "Read Good Times and New Year Charity Book Promotion Activities" of Shanghai physical bookstores, and hold colorful theme displays, on-site exhibitions and online and offline synchronous discount sales activities.
Shanghai Hong Kong Sanlian Bookstore launches the Hong Kong United Publishing Group Edition Book Fair and the "Coffee Scent in Books" theme book fair; Century Duoyun and Century Wenjing and Zhuwei Paper Industry held the "Paper and Life" exhibition in the third floor exhibition hall of Sinan Bookstore, displaying the paper in life in various forms; Duoyun Academy Drama Store will join hands with the variety show "New Life of Drama", setting up the "Drama Book List" theme bookshelves for eight drama people, and will also invite the main creators and actors of the stage play "Fanhua" and editors of Shanghai Literature and Art Publishing House to come to the bookstore to enjoy "Fanhua" with readers; Shanghai Ancient Books Store held the "Fanhua·Rich·Room and Fierce" Chinese Folk Culture Theme Exhibition; Art Bookstore launched the "Fanhua·Rich·New Year's Elegance" Chinese auspicious culture theme exhibition and "Auspicious New Year's Paintings" Safe China" Tianjin Yangliuqing Publishing House New Year's Paintings and Treasures Exhibition; Shanghai Foreign Language Bookstore launched the "Chinese New Year, Chinese Flavor" series of cultural China Book Fair, the "World Classic Literature Book Exhibition" and the book exhibition of world-renowned publishing houses and other exhibitions.
Duoyun Drama Store's "Flower Flowers" Reading Meeting
In addition, the time-honored brand Duoyunxuan Group carefully selected multiple "artistic and cultural gift packages" to create a unique artistic and warm New Year atmosphere for people who "staying in Shanghai for the New Year". Duoyun Gallery's New Year's Eve Exhibition "Simple and Elegant - New Album Exhibition of Famous Calligraphy and Painting Artists on Sea" kicked off on January 30. The exhibition specially invited 20 famous sea artists including Liu Xiaoqing, Yang Zhengxin, Fang Xiaomin to create exhibits in the form of albums, and launched a limited-edition blind box activity, attracting a large number of art lovers with the unique "opening method". Duoyun Art Museum will launch the "Cloud and Water Agreement - New Year Watercolor Painting Exhibition" on the fourth day of the Lunar New Year. With the theme of "Cloud and Water", six famous watercolor artists in Shanghai have a dialogue between watercolor and artistic concepts.
Duoyunxuan Art Center's "Chen Bochua International Children's Literature Award Original Illustration Exhibition New Year Tour" displays original illustrations by illustrators from more than 30 countries, and is one of the first cultural activities for parent-child interaction in the New Year. During the Spring Festival, Duoyunxuan online filming classes are also exciting. The preview of the 37th episode of Duoyunxuan online filming on the sixth day of the Chinese New Year will be officially launched, giving art lovers the opening art feast. Xiaoduoyun Art Space will launch a series of companionship handmade small classes for children. The small classes will be broadcast in the group by videos and pictures, and take the children to do handmade at home during the Spring Festival. The Duoyunxuan Nanjing Road store continues the tradition of not closing during the Spring Festival. From February 3 to 26, offline stores, online Taobao and JD.com, two Duoyunxuan flagship stores, launched the "Niu Turns the World" New Year's Special Offer Event. Not only did it combine the theme of the Spring Festival to launch two lucky bags focusing on Duoyun cultural and creative products, but it also has Duoyunru porcelain tea fragrance gift boxes and a number of new products in the Year of the Ox that incorporate "Niu" elements for purchase. Duoyunxuan woodblock watermarks, jewelry products, inkstone printing and stone products have different discount activities.Duoyun Gallery’s first WeChat mini program will be launched on the eve of the Spring Festival, and customers can purchase gallery artworks at home without leaving home. During the Spring Festival, Duoyunxuan Dolby Atmospheric Cinema will be released on a rolling basis every day, providing the public with rich and colorful cultural services.
Chen Bochua International Children's Literature Award Original Illustration Exhibition
Editor-in-charge: Chen Shihuai
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