This morning Youku officially announced that it has successfully signed a contract with CCTV. As the official partner of CCTV's designated new media in the 2018 World Cup, it has the exclusive live broadcast rights of Russia's 2018 World Cup, as well as subsequent video on demand, field highlights and other rights.
In fact, in November last year, CCTV and FIFA announced that CCTV won the exclusive all-media copyright of FIFA events in mainland China from 2018 to 2022, and will broadcast the 2018 World Cup football event in Russia live. Moreover, "statements" were issued twice to indicate that the exclusive copyright of the World Cup live broadcast seemed to mean that the copyright of the World Cup broadcast will not be distributed to the outside world.
But obviously this is not in line with the pursuit of the best interests and the needs of the people. After all, the TV viewing rate has dropped significantly now, and most people are more willing to on-demand or live broadcasts on video websites, and rely more on the Internet than on traditional TV networks.
However, as the competition approaches, things have turned around. First of all, on May 22, China Mobile Migu announced that it has become the designated official partner of the 2018 CCTV World Cup new media and telecommunications transmission channels. You can watch live broadcasts and on-demand content of all 64 CCTV World Cup events on the Migu APP.
This time Youku became the official partner of CCTV's designated new media in the 2018 World Cup, which also supplemented the defect of video websites being unable to watch live football events. In addition to watching on Youku website and APP, if there is a TV box, you can also download CIBN Kumeo Film and Television to watch on TV.
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