Recently, the long-planned cross-border e-commerce tax reform has finally been ignited by a news that "the new policy will be implemented on April 8". For a time, there were many different opinions on all aspects and they were all in their own opinion. However, some sources revealed that it is likely that the new policy will be implemented only in Guangzhou on April 8, and the time for national implementation cannot be determined yet.
Although the customs has not officially announced the content of the tax reform, the entry of the new policy has been basically determined. So, what impact may the tax change have? Which import model will become the new mainstream? What do players in the cross-border e-commerce industry think?
Focus on the new policy: the new tax system replaces the postal tax
First of all, Yibang Power Network (WeChat official account iebrun) has once again sorted out the changes in the new cross-border e-commerce import tax policy:
1. Set a single transaction limit of 2,000 yuan (that is, the single transaction limit for cross-border e-commerce retail imports has been increased from 1,000 yuan to 2,000 yuan), and the annual transaction limit of 20,000 yuan.
2. The tariff rate for commodities within the limit is temporarily set to 0%; if the limit exceeds the limit, the excess will be taxed according to the general trade method. If a single indivisible commodity exceeds the limit of 2,000 yuan, the full tax shall be imposed on the general trade imported goods.
3. The value-added tax and consumption tax in the import link are reduced by 30% (that is, for most commodities that do not involve consumption tax, the tax amount is 17%*70%=11.9%), and the tax exemption amount of 50 yuan will be cancelled. If this is true for the new policy, whether it is bonded stocking model or Sunshine Direct Mail model, the goods must be paid according to the new tax system. So, how much impact will the new tax system have on different categories of goods?
Tax rate trial calculation: Which one is higher or lower in different categories
Yibang Power .com lists the changes in tax payment before and after the tax reform for cross-border e-commerce categories such as , maternal and infant , food, shoes, clothing, cosmetics, etc.:
Yibang Power Network found that for maternal and infant, food and other categories, due to the cancellation of the 50 yuan tax exemption quota, an additional 11.9% tax is required after the tax reform. For light luxury clothing products, the tax payment after tax reform was reduced by 8.1%. For cosmetics, goods with lower unit prices need to pay an extra tax of 32.9% after tax reform, while those with high prices will pay 17.1% less tax than before tax reform.
It is not difficult to imagine that the prices of maternal and infant and food products may increase due to tax reform. For products such as clothing and cosmetics that do not apply to the 50 yuan tax exemption quota, the import tax that needs to be paid after the tax reform has been reduced to varying degrees, which is good news for such products.
In addition, due to the previous implementation of postal tax and a tax exemption of 50 yuan, cross-border e-commerce products are easily concentrated in 10% tax rates such as diapers and milk powder, which can reasonably avoid taxes and are urgently needed. After the implementation of the new policy, the proportion of goods with the original 50% tax rate will gradually increase. The proportion of hot products will weaken, and the types of products will become more and more diverse.
Although maternal and infant products will be affected to a certain extent due to price fluctuations, industry insiders said that Chinese people’s consumption capacity is improving, and consumers will not give up on their pursuit of overseas products because of some increase in the prices of goods. Gong Dingyu, founder of Leyou , said that for maternal and infant e-commerce with omnichannel layout, cross-border e-commerce imports are only part of the goods, so they are not greatly affected by this new policy.
model dispute: How to divide the world in three parts
1. Low-priced hot products have increased prices. Bonded real estate has fallen
bonded stocking model has always been one of the main models of cross-border e-commerce, and some players have also used bonded storage area as a criterion for measuring corporate development. However, some industry insiders analyzed that the increase in the import tax rate of cross-border e-commerce and the cancellation of the 50 yuan tax exemption quota will make the advantages of bonded stocking models focusing on low-a-unit hot products with a low-a-unit average price no longer obvious. The speed of cross-border e-commerce companies acquiring land and building positions will slow down, and the land prices of in bonded area may fall. However, the risks arising from warehousing, personnel costs and stockpiling are still there.Zeng Bibo, CEO of
Yangmai, believes that cross-border e-commerce that rely too much on bonded stocking model will be affected significantly in the short term. The large-scale operation model of low-priced hot products will face pressure of price increase in the short term, and its user base is a customer group that is more price-sensitive.
Therefore, those cross-border e-commerce players who only use bonded stocking mode to import, especially small players, may suffer a major impact. Transforming general trade import or sunshine direct mail model may be one of the future development directions of this type of enterprise.
2. The proportion of direct mail increases. Gray control supervision is stricter. As the advantages of bonded areas become less obvious, the proportion of sunshine direct mail will increase. Zhang Zhendong, founder of Bolumi , said that after the proportion of direct mail increases, the layout of overseas warehouses will also become more important, and these need to be included in the company's planning as soon as possible. "When the postal and gray pass is no longer smooth, it is probably too late to go back and rush to make progress and layout direct mail."
Zeng Bibo also pointed out that the new policy has a relatively small impact on the direct mail system, and many products with shallow inventory depth and uncertain sales rate will be more suitable for the direct mail system. However, the full-chain integration capabilities of direct mail logistics and supply chain organizations are difficult to build in the short term. How to balance different models in the organization of the supply chain will be a big test, which may promote the birth of new models and patterns in the industry.
Yibang Power Network also found that the new policy does not currently contain relevant descriptions of the reform of postal tax, so the direct mail method for commercial express delivery and postal clearance is likely to continue to be implemented in accordance with the current postal tax system. In addition, the individual single transaction limit has been raised to 2,000 yuan, so it will be beneficial to the overseas shopping or purchasing agent model that follows the above customs clearance method.
But the new policy also points out that supervision of overseas shopping will be strengthened, and packages that are not for personal use may be strictly restricted. The non-sunshine direct mail model will bear greater risks.
3. Maternal and infant shoes and clothing are more suitable for general trade
Because the import tax on cross-border e-commerce for low-priced commodities has increased, while cross-border e-commerce pays taxes at retail prices. Compared with the general trade import model that pays taxes at procurement prices, its advantages will be reduced. This is especially true for low-priced goods that have lost the 50 yuan tax exemption.
plus in the past two years, the tariffs on imported goods for general trade have been continuously lowered (the tariffs on special formula infant formula have been reduced from 20% to 5%), making the import tax for some commodities such as maternal and infant, shoes and clothing in general trade may be lower than the import tax for cross-border e-commerce. The procurement volume of general trade imports is large and the transportation cost is relatively low, making these commodities better than cross-border imports through general trade imports.
For enterprises that have always been dominated by centralized procurement, it is much more difficult to mobilize domestic general trade sources than to direct procurement overseas. Therefore, goods from general trade sources will enter more cross-border e-commerce platforms.
Although the advantages of general trade imports will gradually emerge after the tax reform, general trade has far less product types and new launch speed than cross-border e-commerce due to trademark registration, inspection and quarantine, and long introduction time. Therefore, in terms of long-tail products, cross-border e-commerce still has irreversible advantages.
new policy impact: Cross-border e-commerce is contradicted from chaos
Regarding the impact of this tax reform on the cross-border e-commerce industry, Zeng Bibo said that although the adjustment of the tax system has shortened the gap between cross-border e-commerce and general trade to a certain extent, the impact of cross-border e-commerce model innovation on general trade is not based on the lowland of taxes, and cross-border e-commerce impact on general trade is still a major trend, and the new policy will only accelerate the maturity of the industry. Because for cross-border e-commerce, the real advantage is to shorten the original general trade import chain, accelerate the efficiency of circulation, and greatly reduce the circulation cost and time.
"This tax reform is a summary and end of the pilot program over the past three years. From a policy guidance, it means from chaos to governance. From the most basic level of taxation, it determines the model and status of cross-border e-commerce, representing the attitude, viewpoint and will of the country and the government, which is absolutely beneficial to the medium- and long-term development of the industry.At the same time, the new policy will put the industry on a track of standardized, institutionalized and scaled development, and will no longer be criticized as a gray industry that is tax evasion. Industrial capital will be able to enter on a large scale. "Zeng Bibo said.
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