"A table of New Year's dishes, when I bought them, even the container of the hot dishes was ready. I just need to heat them up and eat them." During this Spring Festival, considering the epidemic prevention and control, Ms. Feng, who is from Yunnan, decided to stay in Hangzhou for the New Year. She found that during this period, there were a lot of hot and ready-to-eat semi-finished New Year dishes on the stove.
celebrating the New Year at home in "Zhejiang". How should I eat the New Year's Eve dinner for a small family of 3 to 5 people? How to have a New Year’s Eve dinner at home?
Many restaurants, supermarkets, and fresh food APPs in Hangzhou have targeted this demand, taking advantage of the opportunity to promote semi-finished New Year’s dishes and New Year’s gift boxes, trying to expand the “takeout market” of derivative non-staple foods and add new options for ordinary people’s New Year’s Eve dinner.
Supermarket "joined" to increase the price of
hot pot, roasted whole sheep and added to the "takeout" camp of New Year's Eve dinner
A signature salted duck, paired with double winter stewed grass chicken soup, baked prawns with caviar, steamed small yellow croaker in horsesauce sauce, old sauce-flavored meat... The "takeout" package of New Year's Eve dinner launched by the Nanjing big brand is divided into various specifications such as 688 yuan, 888 yuan, 988 yuan and other specifications.
staff at the Xiyintaicheng store in Nanjing Big Brand Clothing City said that the newly launched package specially designed a small family package for more than 4 people, and supports self-pickup.
Not only that, many small restaurants near Tianhong Shopping Center are open for New Year's Eve, and they launched the "Winter Warm Sheep" roasted whole sheep New Year's Eve dinner pickup set meal, priced at 1,288 yuan, which includes a roasted whole sheep, plus a mutton pot and various cold dishes and hot dishes.
"Barbecue and hot pot have always been popular models in winter. I launched this combination and wanted to see how much everyone accepts such a takeaway New Year's Eve dinner." A clerk said on the phone.
is not only a restaurant in Hangzhou, but Hema also "joined" the New Year's Eve dinner, and launched the "Small Family New Year's Eve dinner" in the first year. Hour News reporters learned that there are both finished dishes hot from the store, which are delivered to your home with hot chains and are convenient for eating; there are also these quick-shou dishes and semi-finished products produced by Hema Workshop, which are standardized for refrigeration and can be heated and processed in a few minutes.
Hangzhou Hema has launched a semi-finished New Year’s dish set for workshops, including various specifications such as "Everything, the Year of the Ox, and the Year of the Ox Dafa". It is equipped with popular dishes such as vegetarian duck, four-happy roasted bran, chicken sauce and shabby bamboo shoots, etc. In order to match the Zhejiang flavor, Hema has also tailored the special New Year dishes such as the "BBB Gaosheng" yellow croaker rice cake, Hema Workshop and Zhang Shengji jointly created dried bamboo shoots, and Lao Hangzhou's "Famous Pig Trooster".
"For many users of the Bo District Room, they can also have a simple and effortless New Year's Eve dinner at home." Xu Hankai, the head of the Hema Workshop in Hangzhou, said that although it is a set meal tailor-made for "small families", the dishes of Hema New Year's dishes have not shrunk.
Xu Hankai introduced that, for example, the joint dried bamboo shoots and old duck pot jointly launched by Hema Workshop and Zhang Shengji uses only Shaoxing Ma duck, Jinhua ham, and Tianmu Mountain bamboo shoots, and simmers slowly over low heat, and the soup is mellow and delicious; while the "BBB Gaosheng" New Year dish made of Zhoushan yellow croaker and Zhuji rice cake, stewed with a piece of the rice cake and cooked with yellow croaker soup to taste, and it also has a double good fortune. It is an indispensable "hard dish" on the table of many Zhejiang family's big dinners.
The New Year atmosphere of a small family is not reduced
The grocery shopping platform promotes lightweight dishes
"A table of New Year's Eve dinner, the most test for chefs are those big dishes." This year, Xiao Zhong, who continues to choose "celebrating the New Year at home", found that he has recently opened the Dingdong Maicai App and has launched many Kuaishou cuisine products, such as Buddha Jumping the Wall, Floral Gum Chicken, Babao Duck, etc. Xiao Zhong said, "Although only three people eat a reunion dinner, the New Year's Eve dinner will not decrease with these big dishes." Xiong Wei, vice president of Dingdong Maicai, introduced that in order to let everyone buy a New Year's Eve dinner with light and convenient location, Dingdong Maicai has launched nearly a hundred kinds of quick-shou dishes and semi-finished dishes, and has joined a series of well-known restaurants. "For example, Jiangsu and Zhejiang Hui cooperate to develop restaurant Kuaishou dishes. By simply heating the ingredients, you can buy a New Year's Eve dinner that tastes exactly the same as the restaurant."
In order to facilitate small families to eat, they encourage reunion at home and promote the reduction of waste, Dingdong Maicai also made big dishes "small" and developed a lightweight "big dish.""For example, the Buddha Jumps over the Wall for 299 yuan includes 4 Aegean wild rice sashimi, 4 dried abalone, 4 braised goose palms, a yellow cow tendon, dry rubber, fish belly, etc. The portion is reduced, the taste and nutrition are not reduced, just enough for small families with 2 to 4 people." Xiong Wei said.
Since this year, it is encouraged to stay in the city for the New Year as much as possible, in order to allow outsiders to eat their hometown dishes, Dingdong Maicai has also launched dishes from various cuisines, such as Hong Kong-style Buddha Jumping over the Wall, Hainan Wenchang Coconut Chicken, Old Beijing Sheep Scorpion Hotpot, Benbang Babao Duck, Sichuan-style boiling bullfrog... There are all kinds of cuisines in various regions, southeast, west, north, and middle.
Qianbao reporter searched for New Year's Eve dinner on e-commerce platforms such as JD.com and found that many well-known restaurants have also launched semi-finished New Year's Eve dinner sets online, such as Zhiweiguan's 12 Taoist banquet dishes, including black pepper steak, Dongpo braised pork, Song Sao Fish Soup, Liuxin Creamy Babao Rice, etc., which are recommended for 8 to 10 people. The page shows that the frozen warehouse is shipped directly, SF Express has free shipping, and the price is around 200 to 300 yuan. Many netizens said, "It is very convenient to eat directly on the stove and heat it up."
In the interview, as many families chose to spend the New Year at home by "not traveling far or squatting at home", people in the catering circle of Hangzhou believe that this year's takeaway New Year's Eve dinner will be a consumption opportunity and have the opportunity to become popular again.
(Original title: "How to eat "Small Family New Year's Eve Dinner" when celebrating the New Year at home." Editor Wu Yingqiu)
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