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Buy it after get off work and make dinner easily! "For working women, this is such a suitable need. Finally, I no longer worry about the food every night. Order online, you can bring the cut and washed dishes from the subway station after get off work, and you can easily unpack and cook them. In less than half an hour, the dishes can be served hot, so that your family can eat them and enjoy them.
These new cooking magic weapons rely on unmanned smart stores "Cake Treasures". They not only provide fresh food to be purchased and picked up, but also order products including room temperature, refrigeration, freezing and other types online, allowing consumers to quickly pick up goods at subway stations, communities or commercial buildings, without having to wait for delivery personnel, and can also save shipping costs. Through this innovative logistics model, a convenient life is closer to everyone.
Don’t have to be at home to solve the problem of home delivery
With the booming development of online shopping, there has also been a large demand for home delivery services, which has led to a situation where a hundred schools of thought contend. In Japan, on the weekend morning with the highest "at-home rate", home delivery operators from various home delivery companies dispatched a large number of deliverymen, who shuttled through the streets and alleys to race against time in order to complete the delivery orders in hand.
In this regard, Japan's Rakuten launched the home delivery locker "Raotte BOX" to solve various complicated signing problems, greatly improve logistics efficiency and save energy. This type of smart self-service pickup container has actually been fermenting around the world for a long time. Since the e-commerce giant Amazon in 2012, various service solutions have been launched to major international logistics operators DHL, UPS, as well as retail channels Walmart and Waitrose. In Taiwan, Zeng Chunyi, the operating director of "Cake Treasure Company", pointed out, "In fact, we have entered this market five years ago. From placing product photos on the wall and QR CODE consumption model to the current cache cabinet pickup model, we have been studying the various developments of physical and virtual integration. Unlike convenience supermarkets, deepening community services is our core value."
She emphasized that importing shopping is the first step, and will go deep into the community in the future, develop relationships with the store and the public, and achieve a "home service platform", including picking and shipping of all products of food, clothing, housing and transportation, such as: washing, electrical appliances and repairs, ticket purchase, luggage check-in, etc. Self-service smart cabinets are like our little housekeepers. Everything can be picked up in the locker by operating online or on-site.
Due to digital maturity, in addition to the younger generation, the elderly are also the active service target of Cache Treasure. Therefore, in order to facilitate use, the smart cabinet has spent a lot of effort on the UI user interface and UX user experience. Through simple and easy-to-understand touch screen operation, we hope to achieve the goal of "zero distance shopping". In addition, KuaiTao also promotes and promotes it with recruited mothers in the city through online communication and offline store shopping guides.
is not afraid of cold and hot. Fresh zero distance
White storage cabinets "Cached Treasure" breaks through the cabinet pickup restrictions. It fully provides cabinet pickup services parallel to freezing and room temperature at Taipei MRT 108 station. By introducing automated equipment, 24-hour service and no need for clerks, it not only solves the problem of repeated home delivery on e-commerce platforms, but also provides consumers with a brand new delivery experience.
"We observed that consumers are often dissatisfied with the store because the goods they receive are flawed, so we build a benign logistics network, which is our advantage of "fast-get-treasures". For example: Taking fresh products as an example, they are racing against time. As the time of home delivery increases, freshness is also lost bit by bit. Therefore, in order to develop various temperature-controlled storage cabinets, KuaiTao specially set up a system company responsible for hardware and software to maintain equipment 24 hours a day. Clean the cabinet regularly on weekdays. Once abnormalities are found, you only need to use remote operation to eliminate abnormalities in the system. Most hosts can only monitor 3 to 4 cabinets, while the cache treasure system can remotely monitor 16 various thermolayer cabinets.In addition, a smart life technology company for system development and big data analysis is also established, as well as a "warehousing and logistics" that controls commodity shipments, and uses a logistics model for night delivery to the cabinet to reduce environmental air pollution and eliminate problems such as daytime traffic congestion.
's one-stop organizational structure has formed strong and powerful innovation energy, but Zeng Chunyi also revealed that it has spent up to NT$700 million in recent years, and the goal of all this is to build an O2O sharing economy network. Because in the future development of unmanned stores, the integration of virtual and real is inevitable. Physical stores need the information diffusion of online e-commerce, but do not need to stock goods in the store. Therefore, the way toward intelligent self-service is the appearance that will definitely be present in the future.
cabinet body is used as an advertising wall to create new business opportunities
At present, KuaiTaobao has completed 4 types of warm layers (Zeng Chunyi, the operating director of ChangQiaoTaobao Company, led a group of creative life housekeepers to create cabinet economy. Warm, freezing, refrigeration, 60 degrees), connecting all online, offline and local merchant systems, plus night logistics, and 1-hour real-time locomotive logistics delivery. Through these constructions, the goods of manufacturers and farmers and fishermen from the origin can be sent directly to the warehouse for management, storage and shipment, shortening the supply chain links, allowing consumers to enjoy the rapidity of direct purchases from the origin, and forming the most friendly ecological chain.
After logistics, e-commerce, and channels, the intention of Kuaibao is not only that. All of this starts with the curious white cabinet design. Zeng Chunyi explained, "We hope to form an alliance with more foreign industries to create a completely different world. The greater the responsibility a platform can shoulder, it will be as powerful as it can be. Therefore, regardless of quality control, after-sales service, or shopping optimization, and complete consumption information, we are still working hard. In addition, in order to let users understand the products they purchased, Kuaibao also invests in studio building to serve the shooting of manufacturers' products, and form a media marketing platform through the screen of the cabinet, and the white cabinet can also become the best advertising wall."
She also emphasized that in addition to manufacturers being able to use it, consumers can also leave what they want to say when ordering gifts, convey their gifts through these cabinet screens, and even make proposal videos to create romantic surprises.
is visible, and entities are not only an extension of virtuality, but even create new business opportunities! As founder Sun Yueze mentioned on Facebook: "Qiaocaibao is creating all futures. It creates a new logistics model for the future, the environmental protection environment for the future, the strict quality food safety for the future, the new advertising for the future, the shopping experience for the future, the world chain for the future, the deep service for the future..."
, an innovative model integrating O2O unmanned stores, is unprecedented in Taiwan. In this regard, Zeng Chunyi said with a shiny look: "There is no absolute marketing, not to mention that the core of the Qiaocaibao service is that there is no case to refer to, so it is always full of challenges. However, because there are no previous examples, we can customize the rules and have a greater space to play." Just like the Qiaocaibao seems to have different sizes, it has been standardized when it was designed, and it can not only be copied, but also can be replaced according to the schedule. For example, the proportion of annual dishes purchased during the Spring Festival is high, so more suitable drawers will be decorated. Future followers will naturally refer to the cache treasure according to convention.
has already won the "cache treasure" that has taken the lead in the economy. In the future, in response to the trend of the sharing economy, it will seize other international markets by exporting the entire factory, and will definitely create another new model of Taiwanese services.
(mkc Management Knowledge Center)
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