You can make a New Year’s Eve dinner at home in half an hour
dishes and tastes
eat all over the country...
Do you believe it?
After New Year's Day, many restaurants launched their final sprint for the New Year's Eve dinner, and the one who entered the New Year's Eve dinner earlier this year was actually pre-made dishes. Not only are many catering chain brands launching pre-made dishes New Year’s Eve dinners, but is also available in e-commerce platforms and chain supermarkets.
is reflected in the capital market. started to add a new sector of "pre-made dishes" on January 5 this year, and many listed companies announced the layout of related businesses.
html Pre-made vegetable concept stocks continued to strengthen on January 12 and 13, with the sector rising by nearly 16%. Guolian Aquatic Products, Delis and Haixin Foods hit the daily limit continuously, and Guolian Aquatic Products recorded a 40% increase in two days. In the morning of today's trading, the pre-made vegetable sector continued to strengthen, and Guolian Aquatic Products once again sprinted to a 20cm increase.What is the origin of the sudden pre-made dish?
Nowadays, pre-made dishes debuted at the C position. Even the kitchen novices have the confidence to act as a chef for the New Year’s Eve dinner. Pickled cabbage fish, sheep scorpion, eight treasure rice...even grilled fish and Jiande specialty Jiangnan water rice cake have related pre-made dishes. The reporter from Meiman visited e-commerce platforms, restaurants, and supermarkets these days and found that compared with previous years, pre-made dishes have been upgraded and new tricks have been played by merchants.
In addition to pre-made foods such as instant noodles and quick-frozen dumplings, pre-made dishes now can already include most home-cooked side dishes and hard dishes, and even some "kung fu dishes" that were originally cooked in complex ways. , such as Buddha Jumping the Wall, can be easily and quickly cooked. . As long as you buy a gift box and simply heat the dishes to serve the dual needs of Spring Festival ritual and convenience and speed.
In short, pre-made dishes are based on the complex production procedures of home banquet dishes. They use modern standardized flow operations to prepare the ingredients in the dish in advance, simplifies the production steps, and then pass hygienic and scientific packaging, and then heat or steam and stir-fry to achieve quick dishes that can be eaten directly. Under the influence of multiple factors such as lazy economy, home economy, one-person food, and post-epidemic, the popularity of pre-made dishes has a unique logic behind it.
traffic contestant
On the e-commerce platform, there are many gift boxes for pre-made New Year’s Eve dinners of various flavors and prices; on some fresh e-commerce platforms, pre-made dishes have become a big selling point, and pre-made New Year’s Eve dinners of APPs such as Hema, Dingdong, Meituan, etc. have been listed on the shelves.
Relevant person in charge of Hema told Meiman reporters that they did a market survey on New Year’s Eve dinner six months in advance and found that 50% of respondents decided to celebrate the New Year in advance this year, and more and more young people aged 30-35 have begun to become the dominant players of New Year’s Eve dinner.
Focus on the needs of this type of consumers, Hema has developed a complete set of New Year’s dishes this year, including New Year’s Eve dinner dishes, regional specialty "Eight Bowls" and eight treasure rice to meet consumers’ needs for one-stop purchases and freely combining New Year’s dishes.
In order to meet consumers' demand for high-quality New Year dishes , Hema New Year dishes are also equipped with a pot of "Qianlong aesthetics". Consumers can receive this pot with both connotation and appearance when purchasing the corresponding product, adding a sense of ritual to the New Year’s Eve dinner.
It is understood that Hema grilled fish, pepper pork belly chicken soup, sukiyaki pot, etc. are all specially developed pre-made dishes. on the Hema app, every reporter found that there were thousands of comments on the Japanese fat beef sukiyaki pot of 45.8 yuan/box, fried river shrimps of 56.8 yuan/box, oil gluten stuffed meat at 14.8 yuan/box, sweet and sour rice steaks of 35.8 yuan/box, old-storied sauerkraut black fish, etc.
Caing companies are rushing to "eat" a bite
For pre-made dishes, as one of the most closely related industries, catering companies will certainly not sit idly by. Among them, the more typical ones are Xibei and Tai Er.
In the Wulin Yintai store in Xibei Younian Village, series of pre-made dishes called "Jia Guolong Kung Fu Cuisine" are displayed in prominent locations at the entrance of the store. At the seats, customers can also read brochures about pre-made dishes.
The store staff told Meiman reporter that pre-made dishes can be processed directly in the store and served, but the pre-made dishes such as grassland sheep, scorpion, pepper stir-fried meat, etc. were sold out on the same day.
Every man reporter found at the Taobao flagship store in Xibei Youmian Village that the best seller was the 1.8kg grassland sheep scorpion, each priced at 164 yuan, and it sold more than 2,000 copies per month. At the store, customers of also asked about the relevant pre-made dishes and chose to buy them.
Taier sauerkraut fish, which is popular among young consumers, has a variety of pre-made vegetable products such as Taier Spicy Chicken Self-heating Convenient Hot Pot and Taier sauerkraut fish self-heating hot pot. Taier sauerkraut fish self-heating hot pot is priced at 98 yuan and three boxes of spicy chicken self-heating hot pot is priced at 43 yuan per box. The flagship store sales show that the most sales of Taier sauerkraut fish self-heating convenient hotpot sells more than 300 servings per month.
Hangzhou’s old local brand Zhiweiguan has its own traffic in the pre-made dishes and firmly occupies a place. Eight Treasure Rice sold more than 100,000 yuan in Zhiweiguan Taobao flagship store, and also sold 42,000 pieces on the Pinduoduo platform. The sales volume of Hangzhou's specialty Dongpo pork, plum vegetable buckle pork, Hangzhou smoked fish, sauced duck, mung bean cake, glutinous rice lotus root and other products is also more than 10,000 servings.
The pre-made New Year’s Eve dinner gift box launched this year is very attractive, including Zhiweiguan’s classic dishes: Chinese sausage, lotus leaf beggar chicken, fried shrimp, abalone Buddha jumping over the wall, thick soup and greasy chicken... and the old home-cooked dishes that Hangzhou people must have during the New Year, including Zhiwei sauce duck, Hangzhou-style bacon, sauce-mank, dried green fish, eight-treasure rice, etc. According to the relevant person in charge of Zhiweiguan Food Factory, the pre-made gift boxes for New Year’s Eve dinner were launched in mid-December last year, and more than 30,000 sets have been sold so far.
Although the growth rate is strong, the elderly find it curious
"Is this raw or cooked?" At the Qingchun Road store of Lianhua Supermarket, Aunt Wang took out a box of frozen fresh food made from fish-flavored shredded pork from the refrigerator and asked the salesperson next to him.
"This is fast frozen cooked food. You can eat it by buying it and adding some oil and stir-frying it. It is very convenient." The salesperson replied.
Mon reporter saw that there were many pre-made dishes here, such as the fish-flavored shredded pork, sweet and sour tenderloin, sweet and sour pork ribs, spicy grilled fish, braised mutton, crayfish, etc., among which the fish-flavored shredded pork, sweet and sour tenderloin, etc., are less than 20 yuan. also includes pre-made dishes such as garlic-flavored fresh baked sea bass, signature golden soup fish, etc. launched by the old man Wushang Shrimp, a well-known restaurant company in Hangzhou, as well as the fish-flavored shredded pork and old sauerkraut fish from the new brand Maizima.
These pre-made dishes can be eaten by heating them in high heat for 2 minutes or hot water for about 5 minutes, especially suitable for 1-2 people.
It is understood that this year is the third year that Lianhua Supermarket has launched pre-made dishes. "Pre-made dishes are in a fast sales momentum in Lianhua Supermarket. The daily turnover of is about 500,000 yuan. Taking the best-selling sweet and sour tenderloin as an example, we have sales performance of nearly 10,000 boxes per day at the peak of sales." A staff member of Hangzhou Lianhua Huashang Group Co., Ltd. said in an interview with Meiman reporter.
In addition to Lianhua, RT-Mart Supermarket also began to introduce pre-made Kuaishou cuisine in 2018. The research and development of New Year’s vegetable products began in March last year. At present, the New Year’s vegetable series of RT-Mart’s own brand “Runfa Workshop” has been launched in all major RT-Mart stores.
Mon reporter visited the RT-Mart Daguan store and found that the pre-made dishes for New Year’s Eve dinner on RT-Mart have a complete range of categories: cold dishes, hot dishes, soup pots, desserts, and several popular dishes in the country are included. However, many elderly people are curious about this emerging pre-made dish.
"At present, our pre-made dishes are mainly 'instant hot' and 'instant cooking'. At the same time, according to the differences in dietary taste habits in each region, and some seasonal product factors, we will sell different products in different regions, with a total of about 100 products. In addition to existing Chinese dishes, our R&D team will also develop exotic cuisines in the future." said Wang Ke, director of RT-Mart Cooked Food.
Business Daily reporters, Meiman reporters, Hou Huihui, Fang Wei, Chen Min, Chen Jun
interns, Ye Jingbo
photography, Hou Huihui, Chen Min
drawing, Zhang Dandan
part of the pictures are from the Internet,
Duty editor: Hou Huihui
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