The LOGO design of big-name companies has shown an increasingly concise trend in recent years. After reading today's tweet, you will understand: simplicity does not mean simple behind a graphic. 36Kr is China's leading service provider of Internet startups.

LOGO design for big-name companies (the following contains icon)

has shown an increasingly concise trend in recent years

After reading today's tweet

You will understand: simplicity does not mean simple

behind a graph may be a profound concept

6Kr is China's leading service provider for Internet startups. The meaning of 36Kr is to extract the 36th element in the periodic table as the company's name. The design concept simply and directly grasps the most rooted form, the layout structure of the upper left and lower right of the periodic table. The choice of

font shape. After researching large-scale Internet products such as Facebook Twitter TechCrunch, it was decided to adopt a modern style. According to the characteristics of modern fonts, it is simply and directly used to combine basic graphics (circle and square), reflecting the rigorous, innovative and concise design concept.

Papa A social application with sound and pictures. The logo takes the most direct way of conveying it, consisting of circles and round lines, a design that combines minimalism and modernism. The later revision of

is because the product direction is more inclined to the listening function, and based on the original logo, the flat letter combination changed from a pair of headphones to a pair of headphones. Clearly convey the importance of listening.

cm (cm) Fitness is an emerging community fitness platform that combines online and offline. He provides fitness classes such as yoga, dance, equipment, etc., and provides fitness venues and classes for employees in apartments near the business district.

cm fitness has a natural advantage in name, because centimeters are a unit of length in consensus, and using its own symbols can clearly convey the specific meaning of the logo. The concept of design is that C represents the slimness of women and has curvy beauty. M represents a sense of strength and stability for men.

Quantum bubble is the number one coffee brand in the Internet, and it mainly uses online and offline delivery to customize coffee. The name itself is a physical noun. The overall concept is innovative and has a strong sense of technology. It should be distinguished from traditional coffee shops to give people a sense of future technology.

Love Fans (Supporter) is a social Internet product in the vertical field of football. The product itself provides functions such as building a team, offline game checkout, viewing games, and information. The two keywords of football and sociality are the core content that the logo should convey. The design of the

logo extracts the representative form of the football. Pentagon or hexagon is the element that makes up the football. Socializing requires adding elements of people or communication, and the two are combined to convey the intuitive feelings that football and social platform brings to people.

This is a basketball community app logo design. Using basketball anthropomorphic treatment to show vitality, confrontation, intense feelings, and the overall style is consistent with the performance methods of some teams, which can easily remind people of the information contained in the team.

Let’s take a look at the three characteristics of betting and betting, which show stimulating, confrontational, and timeliness. Lightning means speed uncertainty, red and blue represent confrontation, the overall shape is sharp, but it is refreshing and exciting.

Stock VIP is an online platform where users conduct securities trading by following experts. In terms of design, the concept should emphasize the two keywords of follow-up and securities trading. The design concept of the logo is G in capital case of double lines, and the double lines are thick and thin. The concept it expresses is that experts take one step (thick line) and follow one step (thin line).

Suwei SOULMATE is a marriage and dating platform founded by Tsinghua University Alumni Association. The design concept simply uses two commas to reflect culture, which explains that when communicating and communicating with each other, it is a heart-shaped shape together. The core value of this platform is to allow high-quality singles to meet through offline activities and create sparks of love.

This is a broadcasting platform where users can subscribe to radio stations according to their preferences. The logo extracts the form of the broadcast-related loudspeaker, and then uses the thickness of the lines to express the different feelings of sound heights.

A reading tool, with reading functions such as tags, book reviews, etc.The icon uses the paper feeling to convey the meaning related to reading. At the same time, the form it encloses is a graph of a contradictory space. This graph represents the cycle of endlessness and the meaning of endless learning.

intersection is an e-commerce platform that screens out things with high cost performance for users. Because Party A prefers Xiaolu, the common pronunciation between Xiaolu and the intersection, it extracts the distinctive antlers on Xiaolu as the main creative breakthrough point for the design, and the curvature on the antlers is like a heart shape. This combines the product with the action of recommending products by liking this action.

This is a translation application project. Translation is like a bridge of internationalization, and it is also like a rainbow, and different colors represent different countries. The simple form and colorful concept have a relatively large imagination space in brand visual expansion.

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Zhixue is a teaching institution specially established for overseas study examinations. It integrates online and computer room teaching as a unique teaching model, and mainly explains the scope and content of the examination online. The real study abroad examination site is simulated offline in the computer room, and there will be teachers who will score and explain the exam on the spot.

This is an application with the main function of e-commerce group buying. It uses single lines on the side to express the animal's design plan, and uses negative white space to reflect the outline of the shape. This makes the icon and the background intertwined, and emphasizes the overall sense and interest.

huang chartered car is a global Chinese chartered car tour booking platform, providing services for Chinese chartered car tour world. H" is the first letter of the pinyin of "Huang"; "Hi" represents the friendly service concept of "Friends come from afar" promoted by us at the head of the head, and is shaped like a director who stretches out his hand to pull the car door; yellow represents yellow skin, echoing the slogan "Chinese chartered car tour world".

bear Mao New Energy is a service provider that provides long-term rental of electric vehicles. The concepts of Tai Chi and energy regeneration and consumption are consistent with each other. The green circle represents the meaning of green lights all the way, and the bamboo leaves reflect the brand name of Panda New Energy.

A live broadcast application icon design, a design scheme with monsters as the main body. The idea is that an icon improves the memory attributes through a scene and exaggerated pattern.

do it This product direction is a platform for mass online resource sharing. Everyone is Party A and Party B. Upload personal skills to the platform and people in need to discover and contact. The design of the

logo itself is innovative in layout and font. The content area on the left is the content area, and the logo can be placed naturally in the lower right corner, so that it can echo the layout of the logo itself and enhance the recognition of the brand.

Xiaomi Brain is the logo of Xiaomi's product artificial intelligence team. This team is composed of senior engineers and scientists. It can communicate with users through voice and image, and can recommend corresponding information products to users by analyzing the data that users usually operate, such as entertainment, health, learning and other fields.

logo entire The body design form is the moment when a brain sends brain waves . The brain waves in the middle form are also opened up and down thinking, breaking through the traditional constraints. At the same time, the logo is also the structure of a human brain.

Xiaomi TV magazine puzzle wall is a new idea for TV interaction design. It allows the content to analyze the content that users are interested in through Xiaomi intelligent brain and present it to users in the form of a puzzle wall. The more users use it, the more accurate the recommendations are. When the content is displayed to users in the form of a puzzle wall during consumption, the overall design will be dazzling. The logo changes in the form of a puzzle, blends the first letter P in it, and uses complementary colors to make the logo brighter.

Xiaomi WiFi I audio icon design.LOGO graphics abstraction highlights recognition and expressiveness, strong color contrast, strong regularity of shape, strong aggregation, dynamic, simple abstraction, these characteristics can increase the penetration of icons on the mobile phone screen.

Xiaomi video logo visual solution, the design direction and Xiaomi audio are kept unified, and simple repetitive graphics are used to express the sense of form. The background chooses dynamic blur to increase the style particularity. The icon design of

Xiaomi Video Exploration Edition, the overall interface uses rainbow as the color system, and the icon design also uses color mixing techniques to echo the interface. The elements in the design refer to the expression of the artworks of the art master Ana Motiel.

Jobou is the content aggregation platform for live broadcast products in Xiaomi's ecosystem chain. He brings together the content of multi-party live broadcast apps, and the copyright holder of each content provides a content interface to the Jubo app. Jubo platform has discount conditions for each platform, so that users can see the content of each company on this app.