On August 12, Luzhou Laojiao Guojiao Wine Sales Co., Ltd. issued a notice on the same day stating that in order to encourage advanced regional dealers and terminals, ensure regional supply demand, and promote the standardization of business operations of customers at all levels,

　　 Guojiao 1573 quota will be implemented in the form of qualified price invoice redemption

　　On August 12, Luzhou Laojiao Guojiao Wine Sales Co., Ltd. issued a notice on the same day stating that in order to encourage advanced regional dealers and terminals, ensure regional supply demand, and promote the standardization of business operations of customers at all levels, the distribution customers and terminals in August will be implemented in the form of qualified price invoice redemption, and the implementation standards and requirements will be formulated by major districts and districts.

　　In this regard, an insider pointed out to the interface reporter that the launch of such a quota system by Guojiao is also to a certain extent that it is worth it. With the previous price of Guojiao 1573, cooperating with this notice can further promote dealers to implement the price according to the price.

　 At the end of July, Luzhou Laojiao Guojiao Wine Sales Co., Ltd. held the first shareholders' meeting in 2020 to propose that it will make major strategic adjustments to Guojiao 1573. In addition, 38-degree Guojiao 1573 and 52-degree Guojiao 1573 will follow the price increase; among them, 52-degree Guojiao 1573 will adjust the price of the national market to 1,399 yuan/bottle, and strive to achieve the price of the product dealership shipment price of more than 1,399 yuan per bottle.

　In recent months, Luzhou Laojiao has successively issued multiple notices, using a combination of suspension of goods and price increases, gradually increasing the price of 52 Degree Guojiao 1573 to the 1,300 yuan price range. Among them, on July 3, the retail price of 52D Guojiao 1573 Classic Pack in the Southwest Region was adjusted to 1,399 yuan/bottle; on July 15, the retail price of 52D Guojiao 1573 Classic Pack in the North China (Northeast) Region was adjusted to 1,399 yuan/bottle.

　　In this regard, industry insiders pointed out that the liquor is currently in the off-season, with controllable prices, and the off-season shipments and product circulation are relatively low. Therefore, the price increase at this time can further control the price. However, frequent price increases have caused great pressure on dealers, and consumers may not necessarily buy it. At present, consumers' perception and positioning of products cannot support multiple rounds of price increases in products, so there are also greater risks in the future.