A audience held the "Chinese Tourism Culture Week" and "Show the World" at the Chinese Cultural Center in Berlin, Germany At the opening ceremony of the magnificent Guangxi" photo exhibition, visiting the "Mid-Autumn Palace Museum Cultural and Creative Handicraftshop" event held by the Chinese Cultural Center in Paris, France,
Danish guests participating in the Yellow River theme event, enjoying the Northwest-style food production at the Chinese Cultural Center in Copenhagen
Participating in the Tai Chi online training class Latvia martial arts enthusiasts practicing martial arts seriously
Let Chinese experience, Chinese solutions . Chinese wisdom will better move to the world.
2022 Overseas "China Tourism Culture Week" has highlighted the key points, focusing on the five theme sections of "intangible cultural heritage poverty reduction", "rural revitalization", "urban construction", "yellow river culture" and "silk road culture and tourism", by telling the vivid stories of China's excellent traditional culture protection and inheritance, culture and tourism to help poverty alleviation and rural revitalization, and contemporary China's innovative development, fully displaying the great achievements of the construction of socialism with Chinese characteristics in the new era, so that the Chinese experience, Chinese solutions and Chinese wisdom contained in it can better go to the whole world and benefit all mankind.
Among them, the "Intangible Cultural Heritage Poverty Reduction" section uses "Intangible Cultural Heritage Poverty Reduction to Make Life Better" - the digital exhibition system of intangible cultural heritage poverty reduction presents China's vivid practice and useful experience of poverty reduction through intangible cultural heritage. The selected pictures and short videos demonstrate the vitality of "seeing people, things, and life" in China's intangible cultural heritage; the "Rural Revitalization" section shows the past and present changes and development achievements of representative Chinese rural areas, and shows the Chinese people building a happy home and allowing future generations to "see mountains, water, and remember homesickness" Unremitting efforts; the "Urban Construction" section tells the humanistic stories of 9 small and medium-sized cities through the "City·Things" series of short videos, and invites viewers to follow foreign anchors to visit on-site, and feel the Chinese urban landscape with both historical depth and modern vitality; the "Yellow River Culture" section focuses on promoting the beautiful natural scenery and colorful cultural and tourism resources of the Yellow River flowing through the region, telling the "Yellow River Story" and sharing the beauty of the Yellow River; the "Silk Road Cultural and Tourism" section concentrates on displaying the excellent cultural and tourism resources of the areas along the Silk Road . These carefully designed and carefully selected digital resources are launched by various centers and tourism offices on the official website of the organization and social media accounts such as " Facebook ", "Youtu", and "Xingge", and meet with local people in the "cloud". Each wonderful project outlines a series of real and vivid natural and cultural pictures of contemporary China, presenting China's cultural and tourism image in an all-round and three-dimensional manner, as well as its efforts and achievements in construction and development in recent years, and has received high attention from overseas people. China's situation in the protection and innovative development of traditional culture, empowering cultural and tourism to help poverty reduction, etc. is particularly recognized by everyone.
In the offline sharing event "Telling the Stories of China's Rural Revitalization and Urban Construction" hosted by the China Cultural Center in Singapore and the China Tourism Office in Singapore, in addition to the theme videos carefully edited and produced by the center, Li Hongqiong, deputy director of the China Cultural Center in Singapore, and Gao Xiaoxing, senior librarian of the National Library of Singapore, also shared the themes of "China's rural revitalization strategy and urban construction development since China's reform and opening up, especially since the 18th National Congress of the Communist Party of China", "Into the Chinese Collection of the National Library of Singapore: China's Rural Revitalization and Singapore City Story". Participants expressed their praise for China's great achievements in rural revitalization and poverty alleviation, and fully affirmed the role of culture and tourism in rural revitalization and urban development. Lin Xuanli, chairman of Singapore Jinhang International Group, said that the changes in Chinese rural areas are exciting and hopes to bring more Singaporean children to Chinese rural areas in the future to experience different natural scenery and experience rich historical and cultural experiences. Berlin Chinese Cultural Center invited nearly 30 members of the German Ludwigsfield German Friendship Association to the center to participate in the offline cultural salon with the theme of "'Rural Revitalization' brings a happy life".Through four short videos and special lectures reflecting China's rural construction, including "Yu Village - Future Countryside" and "Fisher Song Tenglang Baima Lake", the event introduced the concept of harmonious coexistence between people and nature of " Green Water and Green Mountains are Gold and Silver Mountains" to the guests, as well as the win-win path to achieve cultural, ecological protection and improvement of people's livelihood in China's rural modernization development. Grushka, chairman of the Friendship Association, said that he had visited rural areas near Zhangjiajie, Hunan, China in 2014. The film presents the real development status of China's new rural areas. He wants to praise the world-renowned achievements that have been created by China, a country with a large population, in the cause of poverty reduction.
makes efforts online and offline, "China Tourism Culture Week" presents a colorful look
This year's "China Tourism Culture Week". Various overseas Chinese cultural centers and tourism offices work online and offline, innovate planning, enhance interaction, further enrich communication channels, promote content integration, expand audience, and enjoy " Beautiful China " and share "poetry and distance" with local people.
Each center and tourism office based on the characteristics of online communication, fully utilized the advantages of the new media matrix, and formulated the optimal release schedule and plan according to the content adaptability and delivery rules of different platforms, achieving outstanding results. According to statistics, the Yangon China Cultural Center held a total of 28 online activities, posted 469 posts, covering 2103,672 people during the "China Tourism and Culture Week". The "China Tourism Culture Week" event released by the China Tourism Office in New Delhi on social platforms covers more than 8.8 million. The "China Tourism and Culture Week" Laos special live broadcast event held by the Laos Chinese Cultural Center, and the interactive data on that day can be called "top stream" in Laos. The vivid introduction of the host in Chinese, Laos and English, the playback of various theme videos, and the original video "China in the Eyes of Laos" specially produced by the center have left a deep impression on Lao netizens. The beautiful international city, modern high-speed rail, novel tourism experience, and the grand prizes drawn by special guests from time to time have continued to trigger a craze in the live broadcast room.
In addition, "China Tourism Culture Week" has released the "China Tourism Course" multilingual learning platform to the world this year. Once the free courses with novel forms and full of practical information were launched, it attracted many tourism practitioners and "experts" from many countries who love tourism to register enthusiastically.
In addition to online activities, various offline activities organized by the centers and tourism offices this year have their own highlights based on actual conditions and local characteristics. The "2022 China Tai Chi Online Training Class" jointly organized by the Chinese Cultural Center in Riga, the Economic and Commercial Office of the Chinese Embassy in Latvia, Henan University of Technology and the Latvia Sports and Martial Arts Association, not only further improved the level of Latvia's Tai Chi movement, but also made this year's "China Tourism and Culture Week" present a more colorful look. The Chinese Cultural Center of Athens, with the Horagios Municipal Government and the Greece-China Cultural Association held the "Small Envoy of China-Greece Cultural Exchange" event, and cooperated with Athens International Airport, 3 Confucius Institutes and other institutions in Greece to launch a Chinese picture tour exhibition with the theme of "Great Beauty China" and "World Heritage Site in China", which was widely recognized by all sectors of Greek society. Paris Chinese Cultural Center held the "Dance in Paris" - China-France breakdancing performance exchange meeting, inviting athletes from the Chinese Sports Dance Federation breakdancing foreign training and breakdancing athletes from the French national team to prepare for the 2024 Paris Olympics in France.In addition, the "Tiangong Dialogue and Cultural Center Open Day" of Rabat China Cultural Center, "2022 World Fitness Qigong th Rabat Branch", the " Sichuan Giant Panda Cultural Tourism Photo Exhibition" and "China Image Festival Screening Month" held by Brussels China Cultural Center , the "Cultural Journey - My China Story" held by the China Tourism Office in Rome, the "Cultural Journey - My China Story" held by the Italian people, the 2022 "China Tourism Culture Week" promotion event opening ceremony and the "Find Tourism Expert" work collection event award ceremony, which greatly enriched the connotation of "China Tourism Culture Week".
Each center and tourism office also leverage its resource advantages to combine the "China Tourism and Culture Week" activities with their respective brand activities and local well-known activities, which has achieved twice the result with half the effort. For example, the Chinese Cultural Center in Paris took the "Teaching Open Day" event as an opportunity to hold two video screenings on the theme of "China Tourism and Culture Week". The Berlin Chinese Cultural Center combines the cultural brand "Chinese Cultural Experience Class" that has been created over the years, and designed a "Chinese Cultural Journey" experience event for teachers and students of the Chinese elective class from Ellenfried Walter von Chinhaus Liberal Arts and Sciences High School in Dresden, Germany. Cairo China Cultural Center also entered the Egypt "Bader University China Cultural Week" in October with the relevant content of "China Tourism and Culture Week".
It is worth mentioning that this year's "China Tourism and Culture Week" coincides with the traditional Mid-Autumn Festival. A series of cultural activities with Mid-Autumn characteristics have enhanced the understanding of Chinese traditional culture in various countries: Kuala Lumpur China Cultural Center launched the "World of the World, Mid-Autumn Festival Art Starts Fun" workshop; the Malta Chinese Cultural Center held the offline event "Traveling China in the Cloud - Enjoying Mid-Autumn Festival"; "2022 China Tourism and Culture Week - Copenhagen Ya Ji· Inviting the Moon" was held on the banks of the Copenhagen River, Denmark on the night of the Mid-Autumn Festival; Benin Zhong The National Cultural Center planned and held the "World of the World - Mid-Autumn Lantern Festival and Food Review" event; the Chinese Embassy in Ireland supported Ireland Google to hold the Mid-Autumn Festival celebration; the Sydney Chinese Cultural Center held the "Flower Flowers and Moon - Mid-Autumn Chamber Concert" offline, and launched the special event "World of the World - Mid-Autumn Festival and Chengdu" online...
has become more and more significant, and it has accumulated momentum for future cultural and tourism cooperation
When the overseas "China Tourism and Culture Week" was launched in 2022, it was highly recognized by many overseas guests. Garibaldi, director of the Italian National Tourism Administration, said that although the COVID-19 epidemic has temporarily interrupted the flow of tourists between the two countries, the 2022 overseas "China Tourism and Culture Week" will help promote post-epidemic personnel exchanges and promote friendly exchanges. Shuo Irman, chairman of the German-China Friendship Association in Hanau, Germany, said that the "China Tourism and Culture Week" event will play an important role as a bridge and link for the development of cultural relations between China and Germany. Diane Vankem, CEO of the China Exchange Center in Bristol and West England, believes that the "China Tourism and Culture Week" event is a wonderful way to share the beautiful scenery and urban life experiences from all over China with the British public.
As the event deepens, exciting projects continue to attract attention in society in various countries and receive warm feedback from local people. When the "China Tourism and Culture Week" event was opened at the Nigeria Chinese Cultural Center, Patsia, Director of the Domestic Tourism Development Department of the Ministry of News and Culture of Nigeria, said that the holding of "China Tourism and Culture Week" will play a good role in promoting the learning and exchanges of people in relevant industries, allowing more people in Nigeria to visit "Beautiful China" without leaving their homes.
A Spanish netizen watched the Madrid Chinese Cultural Center and the "Cultural Shaanxi" video launched by the China Tourism Office in Madrid: "The beauty in capitals! I saw the people here cherish the cultural heritage and respect for their predecessors."After reading the content of the "Intangible Cultural Heritage Poverty Reduction" section, Georgina Iglas, vice chairman of the Spanish folk think tank Zhihua Lecture Hall and former reporter in China, expressed his sincere admiration for China's poverty alleviation achievements in full play to the wisdom of adapting to local conditions and the spirit of unity. Rafael Cascal, president of the Western China Tourism Association, highly praised the "China Tourism Course", believing that the online course content is comprehensive and immediacy, providing a good opportunity for professionals interested in the Chinese tourism market to further their studies.
html On September 16, the Ulaanbaatar China Cultural Center held the 2022 "Overseas China Tourism Culture Week" " Anda to work hand in hand Activate Poetry and Far Away" China-Mongol Tourism Seminar. De Gantmur, Chairman of the Mongolian Tourism Association, put forward high hopes and suggestions on tourism exchanges and cooperation between Mongolia and China after the epidemic. De Enkhirigrad, associate professor of tourism at the Mongolian State University, conducted an in-depth analysis of the current situation of tourism exchanges and cooperation between Mongolian and China, and made suggestions on policies to promote the in-depth development of tourism exchanges between Mongolian and China. Chen Shuang, Cultural Counselor of the Chinese Embassy in Mongolia and Director of the Chinese Cultural Center of Ulaanbaatar, said that he hopes that the seminar will inject new impetus into the recovery and revitalization of China-Mongol tourism industry, and help the sustainable development of China-Mongol tourism exchanges and cooperation. html On September 17, the lecture on "A hundred news is better than seeing---In-depth understanding of the neighbors that cannot be moved away" in "China's famous Chinese education institution" was held at the Japanese and Chinese Academy of Chinese Academy of Japan and China. "Chinese culture is profound and profound, and China's World Heritage Sites and other tourist attractions are desirable. "The diligence, studious and awareness of serving the society in Chinese college students is impressive. "Looking forward to traveling to China after the epidemic is over, and personally experience the leaping and vitality there. "After listening to the lecture given by Yang Jianxing, head of the Cultural Affairs Department of the Japan-China Friendship Hall, many Japanese listeners expressed their thoughts.Guo Zongguang, director of the Wellington Chinese Cultural Center, said that the annual "China Tourism and Culture Week" event has formed a certain degree of brand influence and audience expectations in the local area. The themes of each year show new ideas and focus, either broadening the cognitive horizon of China from a geographical space, or deepening the interpretation of Chinese culture from a historical perspective. (Chen Lu)
(Related information and pictures are provided by various overseas Chinese cultural centers and overseas tourism offices)
Source: China Culture News
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