Later, he ran a ruin-style cafe here, named "Ketino". They said online that this cafe has a big "brain" and may be the "ceiling" of Moganshan. Shen Xiaotong is decorating a coffee shop. Photo provided by Shen Xiaotong.

Shen Xiaotong is making coffee Shen Xiaotong Photo provided by

China News Service Huzhou October 12 (Shi Zinan, Yao Sisi, Li Zeming) When he was a child, Shen Xiaotong often came to a wilderness on the north side of Mogan Mountain in Deqing County, Huzhou City, Zhejiang Province to stare blankly. Later, he ran a ruin-style cafe here, named "Ketino".

The summer just passed, "Ketano" met young people coming in a crowd. They said online that this cafe has a big "brain" and may be the "ceiling" of Moganshan .

Shen Xiaotong is decorating a coffee shop Shen Xiaotong Photo provided by

Shen Xiaotong is from Xiantan Village, Moganshan Town, and is 28 years old this year. Recalling his youthful taste of returning home to start a business, he said it was like a cup of coffee that still has heat left in the palm of his hand, with a fragrant and sweet fragrance.

"I didn't have excellent grades ten years ago. After graduating from high school, I only got into college. With loss and unwillingness, I started my college life in Hangzhou." At that time, Shen Xiaotong and his classmates liked to go to a cafe to "check in". When walking on the road, they often smelled the aroma of coffee in the air.

In 2016, Shen Xiaotong graduated from university, just in time to catch up with Moganshan Town set off a "foreign family fun" trend. His sister Shen Xiaolin, who is 6 years older than him, took advantage of this east wind to renovate the old house in the village and open the B&B and . During holidays, it is often "hard to find a room".

html At the age of 122, Shen Xiaotong chose the latter without any hesitation when he chose the multiple-choice question of running a homestay with his sister or continuing to study after graduation. Because he likes coffee, he also went abroad to study food processing.

After returning to Deqing in 2019, Shen Xiaotong started his first business in his life with enthusiasm: he opened a sushi restaurant.

Shen Xiaotong and his mother Shen Xiaotong Photo provided by

"At the beginning, the store business was particularly booming, the turnover was increasing day by day, and the reputation became better and better." Just when Shen Xiaotong was complacent about his first entrepreneurship, the sudden outbreak of the epidemic disrupted everything. His sushi restaurant ended at a loss of 400,000 yuan after three months of lively life.

For the second time, Shen Xiaotong focused his attention on the Mogan Mountain at his doorstep and planned to use the developed B&B resources in Xiantan Village to provide tourists with travel photography services. But the few orders quickly announced the failure of this entrepreneurial plan.

"I'm not getting nothing. In addition to accumulating experience, I also met many interesting peers." In 2021, Shen Xiaotong got married with Chen Leming, a wife who was once a high school alumnus. Now, his wife has become his third partner in starting a business. The couple has a common ideal: to run a cafe.

For this reason, the couple visited almost every corner of Moganshan just to find the best location for the cafe. "Once I went back to the village for dinner, I took my wife to the wilderness where I used to be idle. When I saw the abandoned factory across the road, we smiled at each other: It's this."

Shen Xiaotong said bluntly that when they returned to the village to open a cafe, they also took serious consideration. In the 2022 list of beautiful and leisure villages in China released by the Ministry of Agriculture and Rural Affairs , Xiantan Village is the only village selected in Huzhou. He firmly believes that the popularity of the village will become more and more prosperous in the future.

At the beginning of 2022, Shen Xiaotong rented a factory that had been abandoned at his doorstep for many years. In order not to delay the construction period, he transported goods and painted the walls by himself, and also came up with various "brain ideas" to save money, such as inserting roses on construction waste, putting tatami on the rough cement floor...

Finally, "Keiye" was open for business before the May Day holiday. What Shen Xiaotong himself did not expect was that the unique Ruins Cafe has become one of the "Internet celebrity check-in points" for tourists to come to Moganshan, and it is very popular almost every day.

"My wife and I know what young people like best, because we are young people." Shen Xiaotong said that in order to attract more tourists, they used the 25 acres of woods outside the store to build a "Firefly Coffee Camp" and added elements such as skylights, bonfires, barbecue, etc. to experience it.

Now, "Kano" has been open for more than 6 months. Shen Xiaotong not only recovered the cost of the failure of the early entrepreneurship, but also achieved considerable income generation.

"But my wife and I dream more than 'Kano'. Based on this successful entrepreneurial business, we have begun to plan new plans. I believe that our second coffee shop will meet you in the near future." Shen Xiao's communication is full of heart for the future. (End)