After two years, the "A CLASSIC TOUR, Classic" tour concert that returned to Beijing again is about to begin. As of now, all four tickets on the exclusive authorized ticketing platform Maoyan performance have been sold out. But at the same time, a group of "scalpers" are also attracting business under the banner of supporting constituencies and seat selection. The concert scalpers, which were originally banned, are now selling tickets at high premiums with "supporting seat selection", which undoubtedly once again shrouded a "shadow" in the already undercurrent ticketing market.
High premium ticket sales
Beijing Business Daily reporters found that as of now, the seats of the music fans who received 1,880 yuan tickets at the Beijing station of the "A CLASSIC TOUR Jacky Cheung·Classic" tour concert are basically fixed in rows 14-28 on the first floor seats, and only a small number of paper tickets posted by scalpers can reach the first 5-10 rows.
After inquiring with many scalpers, Beijing Business Daily reporters learned that when the tickets for the four stages of Maoyan performance have been sold out, the tickets for random seats of 1,880 yuan on the first day of the performance have been sold out to 2,480 yuan. The following two days of performances will continue to rise by about 200-300 yuan on this basis because it coincides with the weekend.
"If you are willing to spend money, I can also provide seat selection services here." Mr. Wang, a scalper, mysteriously told the Beijing Business Daily reporter: "My tickets are absolutely fidelity. Area 114 is the best position in the whole venue. I have tickets in the first three rows of this area, but the quantity is not large. If you want to buy it, the ticket price range is about 3,900 yuan to 3,400 yuan."
Senior music fan Mr. Liang told Beijing Business Daily reporter: "A few years ago, I would rush to grab front row and in-house tickets on the platform, but the Internet starts to stumble 5 minutes before the ticket is issued. When the tickets are officially snatched, the platform is basically paralyzed. After finally refreshing the page, the tickets have been snatched long ago. Later, a scalper told me that ordinary people should not spend that effort to grab front row and in-house tickets. They can't get it at all, because you don't have that channel, and sometimes even the ticketing platform does not have this channel."
Where does the ticket come from
0 Li Xinyu, an analyst in the performance industry, told the Beijing Business Daily reporter: "In order to curb scalpers' use of illegal means, they have formed groups to rush to buy performance tickets. In recent years, major platforms have tried their best, but why they have been repeatedly banned in the end, the reason is that the water in all aspects of the performance is too great, and scalpers have time to get into. Logically speaking, Jacky Cheung's Beijing Station concert was held for three consecutive days, and the ticket price is not low, so there should not be such a high premium. However, there is still a market for the high premium in the hands of scalpers, and they also shouted that they can support seat selection. The source of the problem lies in who made the scalpers get the ticket. In the final analysis, it is still the organizer."
In response to this matter, the Beijing Business Daily reporter contacted Anhui Huishidun Cultural Development Co., Ltd., the organizer of Jacky Cheung's concert. After listening to the description of the question, the staff chose to refuse to answer and hung up the phone. As of press time, the other party did not respond.
"This time the organizer sets all the first-floor seats to the first-rate ticket price of 1,880 yuan. This is the seats of nearly 30 rows, which accounts for half of the entire venue. The probability of getting the first 10 rows is too small. Moreover, our front-row tickets are directly taken from the organizer. Since we have taken them away, why will they still appear when the seats are all allocated?" Mr. Wang said.
Ms. Shang Cheng of the performance told Beijing Business Daily reporter that there are three main sources of scalper tickets on the market. One is to collect "scattered tickets". Retail investors will squat the top concert tickets, and then transfer them to scalpers after grabbing them, making a part of the difference from them; the other is that scalpers’ own ticket grabbing team uses ticket swiping software to grab tickets, and then sell them at different prices. But neither of these methods is the most important. Most of the scalpers' tickets are directly sold by the organizer, including front row tickets, etc. "At present, the organizer has already made it public facts in the industry. Even the artist's fan club has some private ticket purchase quotas, but the original price ticket is still the main purpose of ensuring the fan entrance rate and maintaining the relationship."
"But the most important thing is that the organizer and scalper collude to speculate in tickets." Ms. Cheng also revealed that the current cooperation between the organizer and scalper is mainly divided into two types. One is to speculate in the top concert to a higher price to obtain huge profits and subsidize the performance costs. In addition, the sales of tickets for the concert are relatively poor. The organizer will use the illusion that the concert is popular, and then sell the tickets to scalpers at a low price to make a comeback to make a profit.
Multi-link vulnerabilities
When Beijing Business Daily reporter mentioned the issue of verification of the entry identity information, Mr. Huo said: "It's okay to hold your ID card. Nowadays, large-scale concerts will definitely be checked more strictly, but it's just a formality to check the ID card. The domestic ticket inspection process has not been upgraded to this level. The ticket purchaser and the entry person are one by one. As long as you hold your ID card, you will be allowed to enter. This is acquiesced between the organizers of each concert and the venue. "
Li Xinyu pointed out that the ticketing links of large-scale performances are frequently leaked. The organizers, venues and ticketing platforms have "sticked" a lot of industry chaos over the years. In July this year, in the Xue Zhiqian "Skyscraper" concert, three hours before the concert, the ticket price of 1,517 yuan was speculated by the "scalper" to 20,000 yuan. In addition to the high premium, the scalper can survive, and fake paper tickets are also an important reason.
It is understood that the production process and cost of pirated paper tickets are extremely low, and you only need to find the right paper according to the prototype of the real ticket and do color printing and processing. "So the implementation of paperless entry will be a must for the performance market in the future. Although the domestic electronic ticket system is not mature at this stage, it is already in progress. Because it is directly adopted by scanning the QR code for mobile phones, it can still withstand the low-cost counterfeiting technology of some scalpers. "Li Xinyu said that.
. Wei Pengju, director of the Institute of Culture and Economics of , , said that the trend of paperless electronic tickets entering the market will definitely be a guiding help in restraining scalpers from reselling tickets. In the long run, the emergence of electronic tickets will lay the foundation for the future standardization of the performance ticket market, but it will still be difficult to solve this long-standing industry chronic disease in the short term. In the future, the real crackdown on scalpers and regulating the market will still rely on resumes of laws and regulations. At present, ticket reselling is still a "gray zone" in law. No clear requirements are made, which gives criminals an opportunity to take advantage of. In the case of complex relationships in the overall performance market, the most practical thing is to reduce or even eliminate the occurrence of ticket gifts and tickets.
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