Due to the impact of the epidemic, all movies during the Spring Festival were withdrawn, but ByteDance got "囧妈" and allowed users to watch it for free on their own app. Recently, ByteDance announced that the comedy movie "Big Winner" will be launched for free on Toutiao , TikTok , Xigua Video and other apps on March 20.
It is understood that "Big Winner" is similar to "囧妈", and is also positioned as a theater movie, but due to the impact of the epidemic, it was ultimately unable to be released as scheduled. Therefore, through cooperation with ByteDance, it was changed to online broadcast.
Although "Big Winner" and "Lost Mom" are both broadcast for free on ByteDance App, this is definitely a good deal for ByteDance. According to ByteDance’s official data, after "囧妈" was launched, the total number of views on its own platform in the three days exceeded 600 million, and the main film messages reached 320,000.
In particular, considering that the dividends of mobile Internet have disappeared, it has become very difficult to grow users of various products. ByteDance has stimulated daily active users on the one hand and obtained new traffic on the other hand, which can be said to kill two birds with one stone.
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