As the co-head of the Covestro CIIE project, during last year's CIIE, Xiang Qing and his teammates stood in the venue for a full 6 days, and nearly 20,000 visitors visited the Covestro booth.

After the CIIE ended on November 10, 2021, Xiang Qing's feet swollen for a month before he subsided. As the co-head of the Covestro CIIE project, during last year's CIIE, Xiang Qing and his teammates stood in the venue for a full 6 days, and nearly 20,000 visitors visited the Covestro booth. "Feet swollen for a month" is the physiological memory left by Xiang Qing's first participation in the CIIE. What is more profound for Xiang Qing is that she felt the unique value of the CIIE platform.

Youth is the Asia-Pacific Director of the Correspondence Enterprise Communication Department and the joint head of the CIIE project. Last year, Covestro participated in the CIIE for the first time, and Xiang Qing, as the first exhibitor, felt that the CIIE is fully playing the role of the link between China's domestic circulation and domestic and international dual circulation . Recently, she told Pengpai News , "We signed a contract to participate in the fifth CIIE this year. With the help of the CIIE's platform and influence, we look forward to continuing to promote Covestro's sustainable development agenda in China at the 2022 CIIE, deepening communication and collaboration with Chinese customers, partners and other major stakeholders."

Covestro Enterprise Communication Asia Pacific Director Xiang Qing

debuted the CIIE and made a long-term commitment to the Chinese market

As one of the world's leading polymer manufacturers, Covestro, one of the world's leading polymer manufacturers, focuses on the production and manufacturing of high-tech polymer materials, as well as the research and development of innovative and sustainable product solutions for many daily life fields. At last year's CIIE, Covestro gained a lot in government-enterprise interaction, academic circles, cooperation and brand building of value chain partners.

"In May last year, on the last deadline of the official registration of the CIIE, we caught the "last bus" and applied to participate in the fourth CIIE. Participating in the CIIE is a good opportunity and a great challenge. We have participated in their respective industry exhibitions before. It is the first time to participate in such a high-standard comprehensive exhibition. The time is tight and the task is heavy, and everyone is under great pressure." Xiang Qing said, "Although there are many challenges in all aspects, we are in the 'We Are Under the corporate culture of 1’, all seven business units participated, and everyone worked together day and night to strive for excellence. The debut show shone brightly and achieved very good results. "

When asked about the reasons that prompted Covestro to participate in the CIIE, Xiang Qing said that Covestro is looking forward to demonstrating the company's leading position in the circular economy through the CIIE and its commitment to promoting the sustainable development of multiple key industries and the entire society. This is also a measure for Covestro to continue to fulfill its long-term commitment to the Chinese market.

In 2001, Covestro's Shanghai integrated base in Caojing broke ground, and the Polymer Research and Development Center (PRDC) located in Pudong was opened on the same day. From 2001 to the present, Covestro has continued to make intensive investments in China. Today, China has become the company's largest single market, contributing more than 20% to group sales.

In addition to a review of China's 20 years of development, it debuted at the CIIE last year, Covestro showed a series of cutting-edge solutions and technologies around the circular economy. Covestro regards circular economy as the key to climate neutrality, resource conservation and environmental protection. In May 2020, the company officially announced its new corporate vision - "Covestro, creates for the endless cycle", focusing on four major areas: alternative raw materials, innovative recycling, renewable energy and joint solutions. As a strong circular economy product portfolio, Covestro, which participated in the CIIE for the first time, also demonstrated the application of various circular economy products in the industries such as renewable energy, new energy vehicles, green buildings, electronics and electrical industries. It hopes to have more in-depth exchanges with all parties and contribute to China's "dual carbon" goal.

In order to show partners and consumers the firm commitment to Covestro's circular economy, at last year's CIIE, Covestro planned and implemented exhibition activities and booth carbon neutrality for the first time, becoming the first officially recognized zero-carbon booth at the CIIE.

"First of all, at the Covestro booth at last year, we comprehensively designed the energy-saving operation of the booth; we used a large number of recyclable, reusable and bio-based materials, such as: rebuilding coffee grounds to replace traditional wooden materials; most exhibits have been reused and recycled. Secondly, we encourage our staff and relevant exhibitors to use public transportation as much as possible. During the event, participants' accommodation, catering and other related activities will also adhere to the concept of low-carbon and frugality. In addition, Covestro also actively interacts with overseas participants through video connections. These measures have greatly reduced the greenhouse gas emissions generated by building and participating in the exhibition, and finally offset them by purchasing carbon credit to achieve carbon neutrality." Xiang Qing introduced that after the CIIE last year, we expanded our experience in the zero-carbon booth to Covestro Global for other countries to learn from and try. She mentioned that this year, Covestro's booth area at the CIIE has expanded by 70%, and we will further reduce carbon emissions per unit area and continue to achieve zero carbon booths.

From "leading" to "joining hands", let more people understand the circular economy

With the first year of experience in the CIIE and a core team. In terms of project organization and implementation promotion, Xiang Qing once again became more confident as the joint head of the CIIE project of Covestro. For Xiang Qing and her team partners, they are eager to make breakthroughs. The difficulty this year is how to be more successful than last year.

"Last year we were looking for partners. Before the CIIE project started this year, many partners have taken the initiative to seek cooperation." We look forward to continuing to promote Covestro's sustainable development agenda in China at the 2022 CIIE. Xiang Qing said that this year, it is the best choice for the selection of partners, and will introduce leading companies from different industries, and will also achieve breakthrough cooperation with some Chinese companies.

"Leading the circular economy and creating a low-carbon future together" is the exhibition theme of Covestro's first participation in the CIIE. In Xiang Qing's view, through the " spillover effect " of the CIIE, whether it is government, enterprises or mass consumers, through the innovative products and solutions on display, they want to see the necessity of developing a circular economy and how to better assist China's sustainable development.

This year, Covestro will participate in the CIIE again with the theme of "Joining hands to create a zero-carbon future". From "leading" to "joining hands", Kostro's idea of ​​expressing that helping China's "dual carbon" goals and have high-quality development of must not be a business or an industry. "There is a saying in China: One flower blooms alone, not spring, and hundreds of flowers bloom all over the garden. Together, we need enterprises and all sectors of society to work together, and work together with customers, partners, governments, associations, and even competitors to promote it together."

Xiang Qing introduced that in order to let more people understand how to achieve a circular economy, at this year's CIIE, Covestro will once again showcase its leading materials, solutions, technologies and cooperative relationships through the four major exhibition areas of future travel, clean energy, green buildings and low-carbon life. "One feature of this year is scenario-based, allowing everyone to understand more intuitively what kind of carbon reduction solutions Covestro can provide. In order to break down industry barriers and narrow the distance with the general public, many applications closely related to everyone's life will be displayed in the low-carbon life hall."

It is worth mentioning that another highlight of the Covestro booth this year is online live broadcast, which is used to promote sustainable products from key customers. Covestro hopes to create new momentum for the promotion of sustainable products and solutions downstream of the value chain in this form.

In addition to this, Covestro has also set up a brand and cultural zone this year. When talking about why corporate culture is set up, Xiang Qing said that she believes that corporate culture is an important factor in the long-term success and sustainable development of the company. Covestro was formerly known as German Bayer (Bayer ) Materials Technology. After it was independently listed in 2015, it has been building its own corporate culture.The brand and cultural zone is set up to further let everyone understand what Covestro’s vision of “circular economy” means, how will the goal of operating climate neutrality be achieved in 2035, and what are the characteristics of corporate culture and employer brands.

According to more than 20 days left in the fifth CIIE, Xiang Qing said that she had prepared the white shoes for the CIIE early on. She knew that she and her team must be extremely busy during this year's CIIE, but what she knew more was the significance and energy of the CIIE and was full of expectations for it. We are ready, busy and happy!