Introduction: Douyu anchor "Yi Xiaotuantuan" is suspended, and all major anchors cannot escape the curse of Li Ziqi !
On the evening of November 18, the famous anchor "Yi Xiaotuantuan OvO" posted a Weibo post, officially announcing the suspension of broadcasting.
As the leading sister of a live broadcast platform, the news that Xiaotuantuan suspended live broadcasts caused heated discussions for a while.
She gave two reasons. One is that because the union expires, it may take a lot of time to deal with these things recently.
The two are because of physical reasons. My condition is not as good as before. It is related to my lifestyle and some things that happen, so I decided to suspend the live broadcast, take good care of myself, and adjust my mentality.
As a big internet celebrity with tens of millions of fans and a big anchor who has stable live broadcasts on a certain platform, Xiaotuantuan's suspension of broadcasts is related to many people and things, and it is definitely not that simple.
A big anchor suddenly stopped broadcasting, but there are only three reasons: one is physical, one is contract, and the other is that he has made enough money and there is no need for live broadcast. The former is passive reason, while the latter is active reason.
Live broadcast is a very special industry. Youth is a good meal, you can make money quickly, your circles are mixed, and the water is deep, so the updates are faster. There are many examples of big anchors marrying after meeting big bosses, or making enough money to enjoy life.
However, Xiaotuantuan stopped broadcasting not because he made enough money, nor because of getting married. The most likely reason is the first two.
Some fans said that Xiaotuantuan had problems with his throat and had diseases such as cholecystitis and , so it is understandable to take a while.
is not a doubt about the authenticity of her illness. I think the main reason should be related to the union contract, and illness is only secondary. What is the current survival status of the anchor
? If you change everything, you can refer to Li Ziqi's example. If an anchor wants to grow bigger, he must have team support in the early stage. The more he will be, the bigger he will be. When the anchor becomes more popular, there will inevitably be friction with the team.
So Xiaotuantuan probably encountered a problem similar to Li Ziqi.
The anchor industry has a term called trade union. The trade union is responsible for the anchor’s promotion, promotion, planning, public relations and other aspects, and is actually the packaging team.
Most anchors choose to sign contracts with the union and become artists under the union. The significance of the existence of a trade union is to make the anchor famous to a large extent and protect the anchor’s image. The most important point is to save a lot of money for the anchor.
If the anchor fights alone, it will be difficult to do it, even if it does, a large part of the other expenses will be deducted from the money you get.
With the union, anchors can save various deductions. Anchors of the level of Xiaotuantuan can save at least several million in a year.
So the question is, although the union can help the anchor save money, promote promotion, etc., it will also create various conflicts of interest with the anchor.
It is reported that Xiaotuantuan’s trademark was registered by the trade union. Does it sound very familiar? Li Ziqi’s trademark was also secretly registered by the partnership company before.
This is the so-called Li Ziqi curse. After the anchor became popular, in order to avoid his own interests being violated, he would inevitably have friction with the trade union.
is from the anchor's perspective. After she does it, she wants to do it alone, so that she doesn't have to share the money for the union. For the union, she finally trained a big anchor, who can earn a lot of capital from her every year, and can even rely on the anchor to support the entire company alone, and of course she won't let go of this money tree easily.
So, although Xiaotuantuan Fengqingyundan officially announced the suspension of broadcasting, I think the matter is not that simple, and the days of re-spreading may not be too close.
What do you think?
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