Recently, relevant departments have thoroughly cleaned up illegal and bad information of fan groups. At present, more than 150,000 negative and harmful information have been cleared, more than 4,000 illegal accounts have been dealt with, more than 1,300 problem groups have been c

When will the chaos in the fan circle end?

Relevant departments take action again!

cracked down on fans' illegal and irregular chaos, and the relevant departments took action.

Recently, relevant departments have thoroughly cleaned up illegal and bad information of fan groups. At present, more than 150,000 negative and harmful information have been cleaned up, more than 4,000 illegal accounts have been dealt with, more than 1,300 problem groups have been closed, and 814 bad topics have been dissolved. In addition, urge the website platform to strengthen the management of key links such as lists and group circles through #cancel the product function that induces fans to support and play the rankings# and other methods.

@Weibo administrators also strictly follow the requirements of the special action to rectify the chaos in fan circles, and clean up or ban accounts involving "fan circles to tear each other" and "irrational support".

fans who are crazy about chasing stars and even going crazy should be awake.

. Fan economy in China

Fan economy generally refers to the business income-generating behavior with a structure based on the relationship between fans and followers. It is a business operation model that improves user stickiness and obtains economic and social benefits through word-of-mouth marketing.

The most successful in building the idol market is South Korea.

trainees are the most popular model in the Korean entertainment industry. By selecting and training a group of young people with potential, selecting them with rigorous training and cruel elimination rates, and finally making a group debut in a bundled manner. There are very few people who can break through the siege - Han Geng , Lu Han , Zhang Yixing , etc. are all the best among them.

In Korea, the idol's surroundings are recognized by the company as a big money-making tool. For example, various limited edition records launched every year, support lights marked with different levels at concerts, idol signings, etc., will maximize the effectiveness of the fan economy and further grow the popularity of idols into the company's huge goodwill.

(Super Junior, picture source network, delete if infringed)

is different from Korean assembly line training idols. Japan's entertainment idol industry is completely based on the cultivation model.

agency starts with a small theater. After a brief training, the idol group began to debut, attracting fans to enter the venue with low ticket prices. At this time, the idols that fans see are imperfect. The idols quickly iterate in theater performances through intimate interactions with fans, and continue to improve and grow. After a long-term on-site performance, we will be on TV variety shows to expand our audience and obtain wider commercial monetization through online record releases and offline concert tickets.

Japan's cultivation model focuses on low cost, rapid iteration, pursues cost-effectiveness, and targets middle- and low-income people, which also creates a fanatical fan culture.

(AKB48, image source network, delete infringement)

With the Korean wave "invasion" and the top wave returning to China, the concept of "idol" has gradually gained wide recognition in China. The fan economy and star chasing are gradually becoming systematic. Although my country's idol operations almost completely follow the Japanese and Korean model, they have also formed an economic force that cannot be ignored.

If divided according to stages, the development of the domestic idol economy has gone through three stages. The first round was the era of TV talent show represented by Super Girl Fast Boys from 2003 to 2007; the second round was the era of imitation Korean represented by Tianyu and other companies after 2008; the third round was after 2012, the era of hot products such as TFboys and SNH48 began to enter the era of industrial production.

Idol operations in the domestic entertainment industry are gradually mature, and the monetization methods are diversified. In addition to selling tickets and albums, there are also e-commerce, consumer voting, live broadcast rewards, endorsements, etc. Coupled with the development of social media, the originally lonely star-chasers have found "organizations" on the Internet and formed a fan group, which naturally gave birth to the prosperity of the fan economy.

. Fan Psychology: Use my money to prove that the idol’s red

Nestlé Coffee official Weibo, the average reading volume of a single piece is only over 100, while the average reading volume of a single piece with Yi Yang Qianxi photo can exceed 100, with an increase of more than 100%. Many fans in the comment section posted screenshots of purchases to support spokespersons.

Survey shows that 69.04% of star-chasers have spent money on their idols, and 65.7% of fans choose to spend money on their idols because of their love. More than 30% (30.56%) of fans believe that those who never spend money are not true love at all and are not worthy of calling fans. The ranking of the

list is a symbol of measuring idol popularity in the fan circle. Even if fans know that their rankings and support are finally contributed to merchants and platforms, they also clearly know that Weibo will not give idols a lot of traffic. "At least I have used my time and money to make some contributions to my idol," Xiaotao, who chased the star, mentioned, "This is also a sense of accomplishment. My idol has been on the mainland list. When the ranking is very good, everyone will also feel happy."

But is this really the case? Can data really determine everything? Some netizens once questioned Jay Chou's real popularity and number of fans through "evidence" such as the low ranking of Jay Chou's super talks in and the low endorsement forwarding data, believing that this data is not the performance that the king of music should have.

In the current entertainment industry, traffic data seems to have become the only standard for judging artists' talents and popularity . We can see that some so-called "top streamers" have neither strength nor morality, and survive "strongly" with the data of fans and support. However, the powerful stars with many excellent works are questioned because of their poor data.

The reason is that this is the result of continuous publicity and momentum for entertainment companies and merchants.

3. The results of fans ranking determine the development of celebrities

The fan economy has a profound impact. The data has become a bridge between fans and celebrities, and has played a great role in the development of celebrities' careers.

In addition to intuitively reflecting popularity, maintaining its own popularity, and attracting potential fans. Data and lists are important basis for brand owners to judge the commercial value of celebrities, and directly affect subsequent cooperation and resources. The data on each list is their own "achievement" for celebrities, and the quality of the performance has a very direct impact on the future development of their careers.

From this perspective, Lu Han is a very obvious example. Before 2017, Lu Han's data was at the top of the major lists. At that time, he was the "super darling" of major brands, and his business resources were very enviable. However, Lu Han’s data are far inferior to those in the past. For brand owners, this is a sign of the decline in popularity and commercial value. Therefore, a careful observation shows that many brand owners no longer renew their contract with Lu Han after their contract expires, but instead choose to cooperate with other celebrities with better data.

In addition, in the girl group/boy group growth programs, the results of audience voting are largely related to whether they can advance. After the broadcast of "Youth With You 3", iQiyi cooperated with Mengniu to launch the rule of "scan the QR code in the bottle and vote for idols". Many fans frantically bought Mengniu's products just to vote for their idols and help them debut.

It can be seen that the starting point of cooperation between beverage manufacturers and talent shows is to sell beverages by relying on the "fan economy" to increase the influence of the brand and talent shows, and fans can also obtain voting rights by "buying milk". It is equivalent to a layer of "skin" for fans to "buy milk" when beverage manufacturers cooperate with talent shows.

fans are not wrong with chasing stars, nor are the fan economy itself, but illegal and irregular behaviors and extreme "fan circle" culture in the entertainment industry need to be taken seriously.

4. The gray industrial chain that drives huge profits for the fan economy

The fan group, known as the "fan circle", has an organizational and structured system. The managers in it carry out various types of support for celebrities through fundraising, making data, purchasing products, controlling reviews, etc. There are many so-called "big fans" and "station sisters" who make money by making money, and a series of "generation economy" models have emerged, giving some gray industries room. All of this is because data and traffic have become an important basis for measuring the popularity and commercial value of entertainers, and has also prompted the existence of fan circles and related gray industrial chains.

Online water army and data fraud

Fans' beautiful vision of helping idols top with their own strength gives professionals such as the water army space to be active, and also makes overly fanatical fans willingly jump into the bottomless pit of the list, spend money to make the rankings, and become the money tree for the initiators of the list. There are also bad initiators who falsify data, showing that the number of artist votes has been overturned, forcing fans to continue to invest. The initiator of the list operated secretly, fans were addicted to it and could not extricate themselves. The scalpers took the opportunity to enter, and false data became the industry's unspoken rules, and the gray industrial chain was born. However, this industrial chain cannot bring actual output value. It only absorbs the time and money of young people and fattens up the wallets of marketing companies and list initiators, and does not help the healthy development of the entertainment industry.

The rise of the "generation" economy

Common in fan circles is shooting agents. Many "stations" have insufficient manpower and limited resources, so they will obtain exclusive pictures by looking for shooting agents to maintain the attention of the station. Professional filming will post "There are pictures of XXX events, I want to accept orders" on my own circle of friends and Weibo. The price of the filming agent is not very uniform, it depends on the specific stars, crew, pick-up and drop-offs and occasions. There are 100 photos taken in Times, selling them together, ranging from 50 to 200 yuan per 100 photos.

In addition to shooting, there are also various "generation economy", such as handshake, to signing, etc. The latter two are more popular in Korean star fan circles, and many fans will find someone to participate in the event because they cannot go to the South Korean meeting. Shake hands with your idol (the idol sits in a row, and fans go up and shake hands one by one), sign and then mail the signature photos and gifts. The price of such handshakes and to-signing agents is relatively high, sometimes ranging from more than 800 yuan to several thousand yuan.

These "agent economy" are actually gray industries. The purchase costs incurred in the middle of shooting and signing, etc. are gray income, and consumers cannot be guaranteed. If the signing agent imitates the celebrity signature or unofficial gift himself, it will be difficult for consumers to distinguish the authenticity. Moreover, filming by agents can easily cause disgust among the stars. Previously, actors such as Chapter Ziyi , Li Xian , etc. clearly opposed filming by agents.

And these are just the tip of the iceberg we can see.

5. The traffic is not wrong, but it is necessary to guide it forward

CCTV.com published a comment on August 2 that capital is profit-seeking, and it is of course no criticism to make money by operating the duties of the right person. However, in recent years, under the "traffic-only theory", some large capitals in the entertainment industry have taken action, and through data fraud, the industry has flourished in falsehood. Traffic swiping has become an open secret in the industry, and order swiping companies have developed into a huge "black industry" team.

"Nothing will last forever". If there are no excellent works, no matter how lively or fancy the form is, it is just a superficial article. The cultural industry needs the power of capital to promote it, but it also needs correct values ​​to guide it. Adhere to the principle of unity of profound thoughts, exquisite art and excellent production, so as to promote the industry to gain lasting vitality.

Literary and artistic creation requires a clean and upright cyberspace. Only by insisting on quality evaluation as the core and creating an honest, fair and orderly market environment can the literary and artistic cause be healthy and vigorous and achieve high-quality development.

both control chaos in the fan circle and raise the threshold for celebrities, strictly investigate the gray industrial chain, and eliminate the continued development of the gray economy and even the black economy. Behind the official media's statement is the determination to resolutely govern, return to the right track as soon as possible, chase stars rationally, and enable capital to operate healthily.

Financial afternoon tea is integrated from Guotai Junan Securities , CCTV.com, Huxiu, Blue Whale Finance and other