"Since I got on Kuaishou, I never had to go out for a trip again." This is the joke that many old friends have seen various scenic videos. If you select the ranking of tourist destinations on Kuaishou, Zhangjiajie, which has "three thousand strange peaks and eight hundred beautif

"Since I got on Kuaishou, I never had to go out for a trip again." This is the joke that many old friends have seen various scenic videos. If you select the ranking of tourist destinations on Kuaishou, Zhangjiajie, which has "three thousand strange peaks and eight hundred beautiful waters", will be a very high-end choice. On July 26, a scenic video from the Kuaishou account "Zhangjiajie Travel" had a playback volume of over 13 million, and it took only three hours.

htmlOn July 25, the Zhangjiajie Municipal Tourism and Foreign Affairs Commission (referred to as the "Foreign Tourism Commission") officially opened the Kuaishou official account "Zhangjiajie Tourism". Through videos, the whole world can appreciate the unique beautiful scenery and cultural style of Zhangjiajie, and use the Kuaishou platform to interact with tourists around the world. The pragmatic and innovative Zhangjiajie has a new business card to showcase its beautiful mountains and rivers and customs.

At the same time, the Zhangjiajie Municipal Tourism Foreign Affairs Commission and Kuaishou jointly launched a Zhangjiajie video work collection activity. From now until December 31, open the Kuaishou video, bring the tag #Zhangjiajie#, and publish the beautiful scenery and cultural customs of the local landscapes and cultural customs. The works will have the opportunity to become part of the city promotional video. At present, the topic has collected 435 short video works by netizens, covering all aspects of Zhangjiajie's natural beauty, humanistic customs, special food, etc. Many works have been viewed more than one million times. The topic has received 4.72 million likes from netizens, with more than 140 million participants, and is continuing to heat up.

The millions of styles in Zhangjiajie are all in Kuaishou

Zhangjiajie is located in the northwest of Hunan Province. It is known as "Three Thousand Strange Peaks and Eight Hundreds of Fascinating Waters". It is the most famous tourist destination in China. More than 3,100 quartz sandstone columns over 300 meters high in the scenic area of ​​ Wulingyuan are towering into the clouds. The 86 version of " Journey to the West ", the movies "Avatar" and "Monster Hunt" are all filmed here. The magical craftsmanship of nature has attracted a large number of Chinese and foreign tourists. Last year, Zhangjiajie received 73.358 million tourists, ranking first among similar scenic spots in the country. Tourists from 109 countries and regions came here, with an annual total tourism revenue of 62.38 billion yuan.

The first batch of video works released by

show a vibrant Zhangjiajie at multiple levels - the majestic quartz sandstone peak forest, the "China's most beautiful tourist cave" Huanglong Cave and other peerless natural wonders, various Xiangxi special foods that stimulate the taste buds, unique Tujia performances, and trembling stunt performances such as Tianmenshan wing suit flight, stone pillar rock climbing. As soon as these wonderful video works were released, they attracted the attention of many netizens.

It is particularly worth mentioning that the beautiful scenery and food promotional videos of Zhangjiajie travel account have been enthusiastically sought after by Kuaishou netizens. The two videos have exceeded 10 million views and received more than 1 million likes. Many netizens said that they did not expect that in addition to Tianmen Mountain and Wulinyuan, Zhangjiajie still had such a wonderful side that had not been discovered. "Will there really be gods here?" He must come to Zhangjiajie if he has the opportunity. This also fully proves that Zhangjiajie's tourism potential still has huge room for improvement.

Kuaishou empowers thousands of Zhangjiajie tour guides with scenery everywhere

In fact, before that, Zhangjiajie was already a veritable "Kuaishou Internet celebrity", and the hardworking and keen Zhangjiajie people have long discovered the effective marketing platform "Kuaishou". The first million-student fan tour guide of Kuaishou is the "Zhangjiajie Tourism Reception-Zhou Director" from Zhangjiajie. The total number of fans has reached 1.135 million. Among its 475 videos, many of them have played hundreds of thousands of times. "Director Zhou" not only instantly released the beautiful scenery and interesting stories he took during his work, but also carefully designed private customized travel itineraries for tourists, becoming a typical figure in promoting local characteristic natural resources and driving the development of the tourism economy. Like "Director Zhou", Zhangjiajie Internet celebrity tour guides have as many as thousands of them on Kuaishou, which is already an ecological matrix. They choose Kuaishou as the best base for urban tourism marketing. With the help of the support of the Kuaishou platform, they have truly changed their lives and become a successful sample of Zhangjiajie's "tourism poverty alleviation" strategy.

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At present, the Zhangjiajie government has set its sights on a further future. The "Zhangjiajie City Whole Region Tourism Promotion Regulations" issued last year has changed the traditional thinking of scenic spot tourism in the past and proposed to realize the all-round tourism plan of "scenery everywhere and every village can play" by 2020. At that time, Zhangjiajie will strive to achieve the goal of 100 million tourists receiving annual tourism and the total tourism revenue exceeding 100 billion yuan.

The successful practices of Zhangjiajie "Zhou Director" are very consistent with Kuaishou's value concepts. Kuaishou has always hoped to use advanced Internet technology and universal value concepts to empower every user and every region, so that Kuaishou can become a new window to showcase Chinese traditional culture to the world, a new way to change regional development imbalances, promote targeted poverty alleviation, and a new tool to enhance everyone's unique sense of happiness. A relevant person in charge of Kuaishou said: "Kuaishou hopes to empower technology so that people in every region can participate, record and display their hometown through daily life, so that their hometown can continue to improve. This is something worth doing."

It is reported that Kuaishou will hold a strategic cooperation press conference with Zhangjiajie on August 2, and a more comprehensive cooperation plan will be issued.