New Year’s Eve dinner is the highlight of every family’s New Year’s Eve, and contains the beautiful meaning of family reunion and farewell to the old and welcoming the new. With the continuous changes in citizens' consumption habits, the New Year's Eve dinner has gradually shifted from the traditional homemade model to dining out and online shopping. As the 2022 Spring Festival approaches, the "New Year's Eve Dinner" market begins to preheat. What are the special New Year's Eve Dinners in Shanghai this year?
Shanghai: New Year’s Eve dinner reservations are very popular, nostalgic, new trends meet the diverse choices
Many Shanghai people’s memories of New Year’s Eve dinner may be inseparable from the Shikumen with blue bricks and red tiles. Every New Year’s Eve, the alleys are always lively.
Manager of Xintiandi Store, a certain Benbang Restaurant in Shanghai: We divide the New Year’s Eve dinner into two batches. The first batch ends from 4:00 to 6:30, and the second batch ends from 7:30 to 7:30, and the business ends, and it is basically fully booked. For Shanghai people, Shikumen had a very strong relationship in the 1960s to 1970s. This year's New Year's Eve dinner is the main focus of the feeling of home and the taste of my mother cooking.
In addition to Shikumen, various old villas are also a major feature of Shanghai. Similar villas have four or five thousand buildings in Shanghai. Now many of them have been transformed into specialty restaurants, becoming another choice for consumers' daily catering consumption and New Year's Eve dinner.
If Shikumen and old villas show the style of old Shanghai, then the tall buildings that go straight into the sky are the new look of Shanghai today. In the restaurant on the 120th floor of Shanghai Center, this is also one of the highest restaurants in the world. This year, a cloud-based New Year’s Eve dinner was also prepared for consumers.
Jiangnan cuisine chef Cai Pengfei, a hotel in Shanghai: Now the post-70s and 80s are the mainstream consumer group, including lobster, king crab, truffle, and foie gras. We will want to experience it. We have included all high-end ingredients in these three sets of New Year’s Eve dinner menus.
Deputy Director of Catering at a hotel in Shanghai Wang Wei: There are almost 50 tables of New Year’s Eve dinner, and nearly 90% of them are currently ordered. It should be regarded as the highest restaurant in the world, and its scenery and height are one of our advantages.
New ways to eat New Year’s Eve dinner, customization on-site, online shopping has achieved highlights
According to the requirements of Shanghai’s Spring Festival epidemic prevention and control, it is encouraged to “not leave Shanghai unless necessary” to reduce the flow of people, and the demand for citizens to eat reunion dinners and New Year’s Eve dinners at home has increased. During the interview, the reporter found that semi-finished sets of boxes, separate New Year’s Eve dinners, online shopping and direct delivery to home have become new features of this year’s New Year’s Eve dinners. In addition, more and more new models of New Year’s Eve dinner have also begun to appear.
Zhang Zhanbao is a chef with more than 20 years of cooking. Unlike chefs who work in restaurants, Zhang Zhanbao is a chef who serves on-site. He told reporters about the changes in consumer demand, and more and more people have begun to accept home-to-door services from chefs.
Chef Zhang Zhanbao: In the past, there were 2 or 3 orders a week, but now it is basically available every day. The New Year’s Eve and the first day of the Tiger are already full, including the fifth day of the New Year, and the evening is basically full.
Zhang Zhanbao said that there are currently two types of chefs’ door-to-door services. One is the all-inclusive model, and the chef completes the procurement and cooking of ingredients, and the other is the half-inclusive model, where the ingredients are purchased by consumers themselves and the chef serves on-site. Generally, the cost of their service once is between 500 and 800 yuan, and the price during the Chinese New Year may double.
Consumers: They generally have a service fee of 500 yuan and 600 yuan. The chef serves all one-stop service from buying and washing vegetables to cooking. I can save all my time and sit down with my friends to chat.
In the office of a chef's home service platform, the reporter saw that from time to time, consumers called to consult and book a chef's home visit during the Spring Festival. The person in charge told reporters that in the context of the epidemic, many consumers choose to eat New Year's Eve dinner at home, but want to free their hands, so the demand for chefs to serve on the door has increased significantly, especially during the Spring Festival, the number of chefs who can serve on the door is very limited.
CEO of a chef's door-to-door service platform Hu Quanyu: The order volume has more than doubled compared with the same period last year's Spring Festival. At the same time, we received a lot of consultation calls, and there are about 100 consultations every day.The 800 chefs who have been online on our platform have called one by one to confirm whether they have time to accept orders. They can stay during the Spring Festival, and the number of chefs who stay in the city to provide door-to-door services is not very large.
In addition to the chefs’ home-to-door service, this year’s pre-made dishes are still the mainstream product of the New Year’s Eve dinner market. In a fresh food supermarket, the reporter saw that many consumers are consulting for pre-made dishes of New Year’s Eve dinner, with set meals ranging from 499 yuan to 988 yuan. The relevant person in charge told reporters that the pre-made dishes are booked more this year than in previous years. In order to meet the needs of different consumers, they have also upgraded their dishes.
Hu Yinghua, head of the New Year’s Eve dinner in a fresh food supermarket: As of now, the overall booking volume has increased by more than double compared with the same period last year. We have made overall updates on the categories of dishes, which are about 4 times the categories and quantity of dishes in the same period last year.
Source: CCTV News
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