Outdoor camping is no longer one of the links of outdoor sports, but has become a new lifestyle trend. The current situation of increasing number of domestic camps and increasingly fierce competition undoubtedly puts higher requirements for the differentiated operation of camps. Therefore, in the process of camp construction, experience economy should be combined in content design and innovation should be guided. Whether it is aimed at the public or the niche, it should expand its horizons in terms of product formats, experience gameplay, scene design and operation model, and ultimately give "camp+" more possibilities in the true sense. The popularity of the consumer end directly encourages the explosion in the size of the camping market. The "Camping Economy" related report released by iMedia Consulting shows that the scale of the domestic camping market has achieved a 4-fold growth from 2014 to 2021, with a scale soaring from 7.71 billion yuan to 29.9 billion yuan.
How long will the camping industry last? No one knows the answer. However, in order for this industry to develop continuously and healthily, it is necessary to continuously integrate richer elements based on the original simple attributes. Overseas, there are many camping brands that have successfully operated in a composite model. From camping to "camp+", the future of this industry has more possibilities. The "camp +" model can enrich the camp content, broaden the customer source market, and also play a certain role in improving the popularity of the camp and innovating camp operations. So, what are the modes of "Camp+" and how can we really combine them?
Camp + Scenic Area
Relying on the scenic area to build a camp, for camping sites, can divert the passenger flow of scenic area , while achieving precise marketing to the customer group; for scenic areas, camping sites not only relieves the reception pressure, but also rely on the perfect catering, accommodation, sports, entertainment and other facilities in the camp can retain tourists, allowing them to transform from sightseeing to leisure and vacation type, increase customer unit price, and increase revenue and profit.
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Spain Park playa bara campground
Park playa bara campground is a large comprehensive tourist resort that integrates scenic spots, entertainment and services. It is close to the famous Roda de Bara beach in northeastern Spain. The camp is full of various trees and flowers unique to the Mediterranean climate. It is also a beautiful beach and the calm and clear sea water. It is very suitable for water activities and is a place for tourists to take a vacation and relax.
The entire camp is divided into Living area, entertainment area, business area, sports area, etc., and the areas are separated by flowers, plants and trees. The campground has complete facilities, an independent drinking water and sewage treatment system is built, and is equipped with 220V daily electricity. There are modern sanitary equipment in the living area, such as a washbasin, shower, and toilet. Hot water is provided here for free, and service facilities such as laundry, ironing, and gas are provided.
has supermarkets, post offices, clinics, bars, restaurants, barbershops, gyms, amphitheater in the business service area, as well as self-service banking services, car rental points, tour group services, etc., which can fully meet the daily needs of tourists .
In the entertainment and sports area, there are various sports venues and multi-function halls such as football, tennis, basketball, swimming pool, bowling, mini golf courses, children's games, etc. for tourists to use, and provide surfing courses, organize football, tennis, surfing competitions and other activities.
Because the campground is located in Mediterranean , the climate is pleasant, and tourists come here for vacation all year round. In summer, tourists from the country and neighboring countries are flocking to it. Park playa bara campsite has become a trump card for tourists in Spain with its beautiful natural environment, perfect facilities and good service. It has won multiple awards from the National Tourism Administration of Tourism, , Catalan local government, camping clubs, automobile associations and other organizations.
Camp + Sports
Sports and Tourism Integration is an important breakthrough point in promoting the economic development of the dual industries of sports and tourism, and has attracted much attention in recent years. The camp introduces sports events and uses different regional environments to create distinctive sports events, which can obviously be highlighted in the common scenery. forms a recognizable signature .
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American Woodward Camp
Woodward Camp was a gymnastics camp (Gymnastics Camp), founded in the 1970s on a mountain in central Pennsylvania, USA. Since caters to the dual needs of surrounding residents for sports and outdoor activities , at the beginning of its establishment, Woodward, which focuses on summer sports and summer camps, shines brightly, attracting many sports enthusiasts to participate, and becomes a fashion trend leading outdoor family entertainment life.
Now, after 50 years of vigorous development, Woodward camp is no longer a monotonous cooling camp, but an outdoor sports and leisure place with diverse functions, standard design and professional services , providing teenagers and professional athletes with super high level of sports service facilities and content.
Woodward Camp is designed to help participants explore what they love and fully stimulate their sports potential. It provides 365 creative activity content for sports enthusiasts of multiple categories, from special sports to adventure spaces, from youth parks to family and child areas, everything is available.
Woodward Alpine Park starts with a basic learning area, and gradually transitions to high and low mountains through cleverly built roads, providing children of different ages with different challenging experiences.
Extreme Sports Camp uses the ultimate "extreme" sports, such as skiing and gymnastics, to create a sports platform that coexists with speed and passion for young people. The camp also invites Olympians, sports experts and other VIP special guests to provide relevant training to campers, further inspiring the dream of sports stars.
Extreme Sports Park is an outdoor sports creative venue, including skateboards, mountain bikes, , wheelbarrows, motorcycles, and parkour . The diverse and interesting settings allow tourists to break through the limitations of imagination and fully release their sports passion.
Camp + Study
After the Ministry of Education and other 11 departments launched the "Opinions on the Launching of Study Tours in Primary and Secondary Schools", the study tour market has also transformed into a need for quality education . In the process of transformation, various quality outdoor development activities such as art, expansion, and military have been spawned. As an effective outdoor expansion carrier among them, the camp occupies a considerable market share. Camp education will become one of the important means to open the camp "non- holiday economic ".
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Indonesia Green Camp
Green Camp is an educational camp institution located in Bali . It was founded by John Hardy and his wife. It is also a rural education community built by bamboo in the jungle and rice fields.
is different from most camps in Europe and the United States. Green Camp takes the advantages of Bali's "tropical paradise" as the entry point and pays more attention to the concept of environmental protection and sustainable development, allowing children to deeply learn various knowledge related to local nature and culture in an idyllic environment and architecture, and use the core point of creating rooted in local and natural cultural experience .
Camp provides children, families and school groups with a range of interesting activities that challenge campers' physical, intellectual and emotional.
organized a series of activities that are both interesting and educational, such as educational visits to the family customer camp, mud wrestling, participating in amazing coconut competitions and coconut climbing, organic farming, learning Bali culture and traditions, bamboo raft construction, understanding waste treatment knowledge, etc., to experience ecological community life, thereby gaining inspiration to improve the quality of life and bring changes to children's future.
Children's Camp provides children with an opportunity to experience a natural and unique learning environment, learn the basics of sustainability, and enjoy a lot of fun. Such as learning chocolate making, natural dyes, coconut making, shadow puppetry and recycling art, exploring the tropical rainforest environment of Green Camp, observing the living habits of insects or the growth patterns of plants in the forest, etc.
Youth Camp focuses on fun-filled outdoor activities such as tropical jungle hiking, learning how to surf to gain valuable ocean awareness, safety knowledge and rescue skills, participating in community projects, and learning Balinese culture and traditions to promote environmental management, in order to enhance the confidence of young people and hone their critical and creative thinking skills.
In addition, the camp also has special projects such as school group camps and green school English camps. Through a series of activities, students have the opportunity to develop their love for nature and outdoor activities.
Camp + Paradise
Camp is "wild", and the paradise is "artificial". The innovative integrated development model of "camp + paradise" is essentially an organic fusion of "wild fun" and "artificial" . It integrates the camp's special accommodation experience with the theme play experience of the park. Natural wild fun and artificial theme creation complement each other. This unique attempt, constitutes the core attractiveness and market charm value of the project complexity .
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Japan Snow Peak Outdoor Theme Park
Snow Peak Outdoor Theme Park (Snow Peak) is the first outdoor theme park with outdoor themes that integrates shopping, food and camping.
Paradise is located in Shirama Village, Nagano Prefecture, Japan's ski resort. It was once the host of the 18th Winter Olympic Games . Every year, it attracts many people to go skiing and sightseeing.
As early as 2018, Snow Peak built the Snow Peak FIELD SUITE HAKUBA luxury outdoor tent camping site in Baima. It not only allows you to enjoy the beautiful scenery of Baima, but also specialize in cooking local delicacies, as well as hot springs, hot air balloons, horse riding and other fun activities. And Snow Peak Land Station Hakuba can be said to be a comprehensive upgrade of Snow Peak FIELD SUITE HAKUBA.
Snow Peak Land Station Hakuba is divided into three major parts: store area, camping area, and activity area. At the same time, a restaurant and Starbucks coffee shop are also added by Michelin Samsung chef Hideki Ishikawa.
In order to explore more possibilities of outdoor life, Snow Peak has launched 3 accommodation plans. They are the "Jumbo-JYUBAKO" mobile house plan, the Spearhead L plan of large ivory tent, and the handmade camping plan, which aims to allow people to enjoy the hotel-like outdoor camping experience anytime, anywhere and experience the fun of camping.
Lawn is an open space for the park, where various events (such as Marche and cooking experience) are held and interact with locals and tourists.
Paradise will also hold some activities regularly, such as "weekend parades", seminars, etc. Visitors can participate freely, and can also make an appointment to experience outdoor sports such as hot air balloons and horse riding.
Camp + Rural
With the rapid development of rural tourism, the construction of rural camps has become an important part of rural tourism. The combination of the two can not only enrich the content of the camp, but also improve the attractiveness of leisure agriculture and achieve value-added .
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Taiwan Shurong Farm
Taiwan Puli Shurong Memorial Forestry Farm (referred to as "Shurong Farm"), is located in the northern suburbs of Puli . It has convenient transportation and a gentle terrain. It faces the flat Puli Basin. It is surrounded by rolling mountains, and the surrounding clear streams are flocking fish and shrimps, and the environment is fresh and elegant.
Farm has an area of 6,000 square meters (about 20,000 square meters, about 30 mu), and 300 beautiful trees with shaped five-leaf pine , camphor tree and maple sweet potatoes. The trees are all about 40 years old, and there are also 3,000 osmanthus trees. The stream is covered with wild ginger flowers. When the flowers bloom, the garden is filled with fragrance. It is a good place to heal the body and mind and understand nature.
In order to facilitate tourists who love nature to understand, explore and experience nature here, the farm specially designed a nature education camping area. Camping here for three or five days can not only enjoy the fun of staying in the world, but also deepen the care for the natural ecology and inspire the perception of spiritual aesthetics.
camping is divided into two types: indoor camping and grass camping.
There are three indoor camps, each with an area of about 6 square meters, and a 3*3m camp can be built. Indoors include dedicated hot and cold water and shower equipment, as well as a spacious, bright and fully equipped kitchen. If necessary, you can also provide tatami or wooden floors as mattresses indoors to fully meet the needs of guests.
grassland camp is relatively large in area, divided into three parts: osmanthus camp, camphor forest camp and five-leaf pine camp. Each camp provides a wide grassland of 6*7m, which is enough to accommodate a car, a tent and a living room tent, and provides water and electricity facilities.
Five-leaf Pine Camp is divided into two parts: power supply area and power-free area. The power supply area has 1,200 green space and only 16 camps are available, which is suitable for campers who pursue convenience and comfort. The electricity-free area is staggered with shade and green grass, and 5-10 tents can be built, which is an exclusive area for gasification lamp campers. Both spaces are very wide, suitable for leisure and emptying, and it is perfect for children to run and play here.
Osmanthus camp is full of green grass, Osmanthus is fragrant, spacious and clean, very suitable for rest and treatment.
Zhangfeng Forest Camping Camp is fully equipped, convenient and comfortable. In order to ensure the safety of the camp, avoid the harm of typhoon , and at the same time improve the aesthetics of the park, the camp has done dwarf pruning of trees. There are also some creative tents here, such as tree tents and hammocks; there are also beautiful Indian tents on the green space under the woods.
Farm designed a small natural waterfall in the stream to make the landscape here more lively. It is also equipped with professional facilities and service guidance staff to carry out a variety of novel and interesting outdoor experience activities for children.
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