In the competitive South Korean entertainment industry, the competition among Korean idol agency companies is also very strong. SM and JYP have cultivated many good talents for Korean entertainment. Han Sung-soo, the president of P Society, was once an employee of SM. CUBE founder Hong Shengcheng comes from JYP company, and BIG HIT founder Fang Shihe was once JYP.
Among them, Cube Entertainment, founded by former JYP representative director Hong Shengcheng in 2008, was really popular back then! When CUBE was led by Hong Shengcheng, it was the second largest society after SM, JYP, and YG, and it was fully capable of competing for the position of the four major societies. CUBE created many immortal myths back then, and the biggest contributor was its founder Hong Shengcheng.
On March 31, 2020, President Hong Shengcheng posted a message saying that he would withdraw from the CUBE management. This time, Hong Shengcheng would completely leave CUBE, which he founded.
In 2014, CUBE founder Hong Shengcheng sold out the company's shares due to poor physical condition and retired to the second-line manager. This was considered the biggest key reason for the disbandment of 4Minute. On the 26th of last month, Hong Shengcheng accused shareholders of "internal fighting" behavior on his personal Twitter, and he was also unable to do anything about CUBE today.
CUBE founder Hong Shengcheng, chairman of the founder of CUBE, said on his personal Twitter account that he felt heartbroken because of the company's internal strife: "Not long ago, CUBE's largest shareholder was replaced, but at this important opportunity when it is necessary to unite and work together for the company's artists, they set off something that even the gangsters would not do, and dominated the internal division of the company. It's really heartbroken."
Hong Shengcheng can be said to be the president who is rarely scolded because he is indeed very good to his artists. He chose to withdraw from CUBE after suffering from ALS. He created the glory of CUBE, and CUBE back then was a real myth!
Hyuna left wonder girls due to physical reasons. After Hong Seung-sung left JYP, he came to the door over and over again to invite Hyuna to CUBE, and finally got Hyuna. He created 4 minutes, BEAST, btob, A pink and other popular combinations, as well as the limited group trouble maker that was popular all over the Internet at that time.
Today's fifth-generation girl group (G) I-DLE was also brought by Hong Shengcheng. After he got sick in 2014, he began to gradually retreat. Without him, CUBE would be a mess. After Hong Shengcheng was invited to "come out of the mountain", he built a girl group.
Hong Shengcheng is not a businessman. In the eyes of his artists, he is a teacher and Hong’s father. The Cube family at that time had a strong cohesion and had a lot to do with his leadership. When Hyuna's relationship was exposed, Hong's father wanted Hyuna to stay, but the struggle between internal forces in the company led to a mess within CUBE, and Hong Seung-sung was powerless to do anything about it.
On the 21st of last month, cosmetics company VT GMP acquired 30.61% of CUBE Entertainment's shares from CUBE's former parent company IHQ, with an acquisition amount of 29.1 billion won, becoming the largest shareholder. Recently, VT GMP senior executives Ah Youheng and Lee Dong both became the new co-representatives of CUBE. An Youheng is the CEO of KVLY, a media company under VT GMP, and Lee Dong is the vice chairman of VT GMP.
Many fans felt sad after reading Hong Shengcheng's tweet, felt Hong Shengcheng's helplessness, and left a message: "I miss the days when President Hong brought 4Minute and BEAST step by step from a difficult small company." Cube's current prospects are worrying, which also makes them worried about the future of these artists who are still under Cube Entertainment.
After Hong Shengcheng fell ill, iHQ Entertainment acquired 50.1% of Cube's equity, holding the largest real power. 4Minute would be dissolved before, but it was rumored that iHQ Entertainment made such a decision because it believed that 4Minute could not make money.
Thinking about the CUBE at the time, Little Beast, Minnie, A Fan and Rabbit are rushing all the way, and they are very likely to squeeze into the four majors. Later, because Hong Shengcheng suffered from ALS, she left, Afon was sold, Minnie was disbanded, the little beast five set up their own business, and one was hidden in the snow. Now Hyuna has also left, leaving only the Bunei Bubie who was back then to be the eldest brother. After Hong Shengcheng came back, he worked hard to manage the girl. After the girl got some results, the senior executives of CUBE still treated him like this in the end, insisting on playing a good hand of cards.
CUBE Started from Hong Shengcheng and finally Hong Shengcheng. He successfully created two major groups, BEAST and 4Minute, and received support and care from many fans. Why is CUBE's reputation getting worse and worse in South Korea? The new shareholders now only want to suck blood from artists, and it has long been because Hong Shengcheng has worked hard like this.
is sick, nothing else matters. I hope President Hong can overcome the disease, not think about other things, and enjoy the rest of his life.
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