It is not an exaggeration to describe how failed this year's iPhone 14 is. The price of third-party merchants may reflect how failed this phone is. Recently, news said that third-party merchants have reduced the price by 1,500 yuan for the iPhone 14plus. As a result, iPhone 14 has also become the fastest price reduction and the most time to reduce the price in Apple in history.
In fact, on the day the iPhone 14plus was launched, third-party merchants found that consumers were extremely unwelcoming to this phone. At that time, third-party merchants had already cut prices and sold goods, and were worried that as time goes by, the price reduction will be even greater. However, they probably did not expect that the price reduction speed of this phone would be so fierce. The iPhone 14plus has been reduced in price on the fourth day of the launch of
, and the more expensive it is, the larger the price reduction. The 128GB version is reduced by 700 yuan, and the 512GB version is reduced by as much as 1,500 yuan, showing that third-party merchants are eager to sell this phone, highlighting that this phone is indeed very unpopular with consumers.
The iPhone 14 released by Apple this year can be divided into two series. The iPhone 14 and iPhone 14 plus are copied from iPhone13. Like iPhone 13, it has a notch screen and an A15 processor; iPhone 14Pro and iPhone 14 Pro max adopt a pill screen design, an A16 processor and a main camera with higher pixels. This is also the first time that Apple has used a main camera with more than 12 million pixels. In this case, the iPhone 14 Pro is of course more popular with consumers.
As for iPhone 14 and iPhone 14 plus, Apple seems to be intentional to imply that it has not increased its price, but if consumers want to get a better experience, they have to buy the iPhone 14 Pro priced at up to 7,999 yuan. Judging from the sales situation, Apple's goal has been achieved. Most consumers buy iPhone 14 Pro. As a result, even if the overall sales decline, sales have increased. The failure of
iPhone14 has actually been reflected before. The iPhone 14, which is priced at 5,999 yuan, was launched first, but the proportion of iPhone 14 pre-order users was only 15%. After the official launch, there were very few consumers who purchased iPhone 14, and third-party merchants quickly sold the iPhone 14 at a price cut.
The failure of iPhone 14 naturally surprised Apple. For this reason, Apple hopes that the iPhone 14plus that was launched later can save face. Therefore, Apple once made a big move for the launch of iPhone 14plus, emphasizing that iPhone 14plus uses a larger screen and a stronger battery life, trying to save it. However, from the current sales situation, we can see that iPhone 14plus is worse than iPhone 14, and it broke the issue on the same day, plummeting by 1,500 yuan on the fourth day of its launch, setting a record of the largest price reduction and the shortest price reduction time in iPhone 2 in history.
actually caused the iPhone 14plus to fail so much. Apple's 128GB version this year has not raised the price compared to the previous generation of iPhone 13, but those above 256GB have been raised by 100-500 yuan, while the 256GB iPhone 14plus is only 100 yuan cheaper than the 128GB iPhone 14Pro. In this case, most consumers will probably choose iPhone 14Pro. iPhone 14plus has really become a sandwich board, and it is natural to be abandoned by consumers.
The failure of iPhone14plus proves that Apple is no different from other Android mobile phone brands. If you play with emotions, no consumers will pay for it. iPhone14 and iPhone14plus can be said to be Apple's products for playing emotions. It is completely replicated from iPhone13, but the price remains unchanged. In this case, consumers either spend more money to buy iPhone14Pro or turn around to buy old iPhone13. No one will waste money because of the Apple brand. The failure of
iPhone14 and iPhone14plus may also affect the iPhone14Pro. Since iPhone14 and iPhone14plus failed to win sales, and iPhone14Pro is too expensive, some iPhone users may turn to Android phones because of this. In order to maintain the hot sales of iPhone14Pro to ensure sales, Apple can only quickly reduce the price and promotion of iPhone14Pro.
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