In this era of "national Internet celebrities", as long as you have a mobile phone, you can open your own live broadcast room. If you still have good eloquence and some talent that is impressive, it is even easier to make money.
Among many internet celebrities, Snow has always been a special one.
After all, she was the girlfriend of Wang Sicong , and was taken home by Wang Sicong to meet her parents. After even breaking up, she and Wang Sicong still maintained a good relationship.
All of this is enough to prove that Sydney is a very wise woman. However, this wise woman went on a wrong path and was eventually fined more than 65 million yuan, which hurt her reputation.
real name Zhu Chenhui , born in Wenzhou City, Zhejiang Province in 1990, her parents are both local businessmen, and the family conditions are also very good.
Since childhood, Sydney has been the "child of other people's home" in the words of her neighbors. She is not only beautiful, has a lively and cheerful personality, and has always been among the best in her grades, with almost no shortcomings.
Affected by the family environment, Sydney has always had a "businessman dream" hidden in her heart. Therefore, during the college entrance examination, she applied for , Zhejiang University of Technology and Business and Economics, and finally successfully entered the Department of International Trade.
In a university full of talents, Sydney is still very eye-catching. She often participates in some activities in the school and also serves as a host in it, gaining a certain influence in the school.
Because she had excellent grades, she was also selected as an exchange student in 2011 and studied at Auckland University in New Zealand.
While Sydney is on the university campus, the external environment is also changing.
Snowy Li watched one online store after another and discovered business opportunities.
So, Sydney joined hands with her classmate Qian Yufan to open her own online store with a scholarship of 3,000 yuan.
However, at the time of fierce competition, how to make your Taobao store stand out has become a problem that Sydney needs to consider.
Not long after, the sensitive-minded Sydney came up with a good way to "low cost, easy to operate" .
First of all, Sydney has a sweet and cute appearance and can be a model in the store. Qian Yufan's photography skills are good and he can take photos of Sydney. In this way, both models and photographers will solve the problem.
Of course, this is not enough. If online stores want to attract customers, they also need their own marketing methods. Considering its limited costs, Sydney chose the lowest cost Weibo marketing .
Every day, she will post some exquisite outfits on her social account, and sometimes interact with fans so that they can better understand their store.
Relying on this method, Sydney's account gradually accumulated a lot of fans, and her online store also began to have business. After earning his first pot of gold through his own efforts, Sydney has become more determined to start a business.
At the beginning, the two of them took the bus to the factory to purchase goods every day. Sometimes in order to save 100 yuan in bus fare, the two of them waited for the bus in heavy rain.
Every day, two girls were holding several large boxes of clothes, sweating all over their heads, but they never gave up their dreams.
Hard work pays off. With the unremitting efforts of the two, the online store has been promoted to the Golden Crown in just a few years.
As Taobao store becomes bigger and bigger, Sydney is also known to more netizens as an online store model. At this time, the number of Sydney fans was nearly one million, and it had already begun to become an internet celebrity.
At the same time, Sydney's connections are getting wider and wider, and even met Wang Sicong, the "national husband" at a party. After the two met, they quickly got a look and then started dating.
The relationship between the two was first exposed at the concert of BIGBANG. At that time, the two sat in the audience and acted very close.
Although there were many celebrities attending this concert, the most noticeable ones were undoubtedly Wang Sicong and Sydney.
That night, Sydney's identity was exposed by "enthusiastic" netizens.
overnight, Sydney's online store increased by 4 million fans, and her number of Weibo fans exceeded 10 million, becoming a big internet celebrity.
As the saying goes, "There are many troubles in people's popularity". While Sydney became popular, her negative information was frequently exposed on the Internet. For example: plastic surgery, falsification of education, being a mistress, etc.
For this reason, Sydney also posted a special article to clarify, saying that she and her classmates started from scratch and ignored the rumors on the Internet.
Half As his career is booming, the relationship between Sydney and Wang Sicong is also stronger. Wang Sicong also took Sydney to see his father. Even the always picky Wang Jianlin is very satisfied with Sydney.
Snowy li is more rational in love. She did not give up her ideal just because she climbed Wang Sicong, but insisted on being herself and pursuing what she wanted.
Wang Sicong's ex-girlfriends mostly chose to fall in love with Wang Sicong in order to gain traffic. So when the freshness is over, we have to choose to break up with Wang Sicong to achieve the effect of "use the best of everything".
Therefore, we often see scenes of Wang Sicong fighting with a certain ex-girlfriend on the Internet. Among Wang Sicong's many girlfriends, Sydney is a very special existence.
She had never looked at Wang Sicong's money. Even when Wang Sicong joked that "I have no clothes to wear", Sydney immediately gave him a 80,000 yuan piece of clothing.
Wang Sicong's friends have also said: Sydney is different from Wang Sicong's other girlfriends.
Perhaps, it is precisely this kind of relationship that allows the two to maintain a good friend relationship after breaking up.
Although the relationship between Sydney and Wang Sicong only lasted for a year, the "wealth" brought to Sydney was enough to benefit her for the rest of her life.
In 2016, Sydney officially established her own company. Her influence alone is enough to achieve extremely high profits.
In 2017, in the "Internet celebrity Internet consumption influence list" launched by Alibaba , Sydney's name ranked first, surpassing Viya and Li Jiaqi .
In the same year, Snow Pear also topped the Forbes "China's 30 Elite List under 30", and her success is obvious.
During this period, Sydney also gained its own love.
Not long after she met her husband Zhang Heng, she quickly got married. A year later, Sydney gave birth to a son.
It was already 2018, and the live streaming and sales industry was gradually emerging. Li Jiaqi, Weiya and others have devoted themselves to this industry and become the first to take the lead.
Snowy Li, who has a keen business vision, is not willing to fall behind. Not long after giving birth, she followed closely and devoted herself to the live broadcast industry.
In just two years, Li Jiaqi and Weiya have risen rapidly and become the "No. 1 brother" and "No. 1 sister" who sell goods on live streaming. . Although Sydney's ranking has declined, it has firmly ranked third.
In 2020, after Lakeside University began to recruit students, Sydney was successfully selected as the second batch of students.
As the place that entrepreneurs in China most yearn for, the value of Lakeside University is self-evident. The fact that Sydney was successfully selected once again proved her influence.
I have to say that since the online store was founded in 2011, Sydney has been growing at a rapid pace. Every time, it can catch up with the tide of the times and take the lead in it. This vision and judgment are enough to be admired.
By 2021, Sydney Weibo fans will exceed 15 million and online store fans will exceed 28 million. Her company has 15 self-operated brands, more than 350 celebrities, and has more than 400 million fans on the entire network.
In just ten years, Sydney has built such a huge team. There is no doubt about the talent and ability of Sydney.
Moreover, among many internet celebrities, Sydney has always had a very good reputation. Whether it is character or product quality, it has rarely been criticized over the years.
However, on November 22, Xinhua News Agency reported that Sydney was fined more than 65 million yuan for evading taxes. As soon as the news came out, it immediately attracted widespread discussion among netizens.
It is understood that the story is as follows: Snowy Li set up a sole proprietorship in Shanghai and other places from 2019 to 2020, and converted the money she earned into business income, thus evading personal income tax . After the incident, Sydney immediately issued an apology letter, saying that in order to further improve compliance, the live broadcast will be suspended for standardization and rectification.
Although the attitude between the lines is very sincere, few netizens buy it. A large number of netizens even said that they would never buy anything from Sydney again.
The change of Sydney probably started from "a small internet celebrity turns into a big boss". He is no longer satisfied with the status quo and his ambitions are growing, so he embarked on the illegal path.
Nowadays, the official control over Internet celebrities is becoming increasingly strict, and Sydney is likely to face the point of "no one trusts anymore" in the future. However, there are also a large number of Internet celebrities under Sydney. They are powerful tools in Sydney's hands and will still create wealth for Sydney.
This time, Sydney was hit by the "showing bird", which is equivalent to sounding the alarm for other internet celebrities. I guess many people are trembling. I believe that in the near future, there will definitely be a wave of Internet celebrities paying taxes.
Official supervision is necessary, but more importantly, Internet celebrities must be aware of it. Whether it is a celebrity or an internet celebrity, while enjoying the high profits brought by the industry, you must also fulfill your obligations.
These big internet celebrities not only represent individuals, but also are the weather vanes of the entire industry. If they take the lead in breaking the law, the entire industry will be in turmoil.
On the contrary, if they consciously abide by the law, the entire industry will develop in a positive direction.
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