reporter Li Peipei editor Ye Feng
digital collection is cold? Wang Sicong A digital platform that the company's recent investment in recent investment will tell you: Not necessarily.
Recently, a digital collection platform called "Mint Town" was officially launched and was popular among users on the first day of its release. As the first digital collection it has released, more than 500,000 subscription numbers have been generated within one day after the subscription of the "Mingtang Creation Card", but the number of collections issued publicly is only 2,500. The hot scene is quite similar to the scene when digital collection platforms such as Whale Detective and Phantom Core were first launched.
attracted the attention of the reporter of " Daily Economic News " that Wang Sicong appeared behind the name. Shanghai Banana Plan Entertainment Culture Co., Ltd. (hereinafter referred to as Banana Entertainment ), which he owns and once served as chairman, is one of the shareholders of its operating company.
In fact, although digital collections have been in dire straits since the second half of this year, the relevant financing news has not stopped, and the launch of the new platform has once again ignited market sentiment.
digital collection track is still eye-catching: Wang Sicong has also entered the
On one side, the digital collection platform is constantly being cleared, and on the other side, there are heavy new players entering the game.
Recently, the launch of "Mint Town" has triggered the enthusiasm of the digital collection market. The first product sold by this Metauniu Community, which is known as the integration of data collection, entertainment and social interaction, is called "Mingtang Creation Card". The total circulation is 5,000 copies, of which 2,500 copies were sold in the form of public lottery, with a price of 499 yuan per piece. The sale will be launched at noon on October 11, and more than 500,000 subscription numbers were generated within one day. In the end, 2,500 winning users will be randomly selected through lottery.
Objectively speaking, compared with the previous major digital collection platforms that everyone is familiar with, the price of 499 yuan is considered very high, but it still got robbed by users. It is so popular that it has something to do with the investors behind the name. The official information of
Mingtang shows that the platform is incubated by Rubik's Cube Entertainment Group, and the group has sub-brands such as Ferris wheel ticketing, Banana Entertainment, Rubik's Cube Performing Arts. Mingtang's operating company is Shanghai Mint Town Art Technology Co., Ltd., established in August this year with a registered capital of 2 million yuan. The three shareholders are Rubik's Cube Entertainment Group, Natural Person Liu Gang and Banana Entertainment.
Speaking of Banana Entertainment, many people may have some understanding of this company because of Wang Sicong. Banana Entertainment was established in 2017 and has companies such as Banana Music and Banana Performance Agency. Wang Sicong holds 27% of the shares and once served as chairman. But just last November, he stepped down as chairman. The official introduction of
Mingtang also shows that Rubik's Cube Entertainment Group has received a total of US$130 million in venture capital, and the investors are all first-tier investment institutions at home and abroad. By integrating the group's resources, Mingtang has a large number of IP partners and potential users, and empowers digital collections with rich entertainment products and offline scenarios.
Against the backdrop of the fact that the top digital platforms left the market and some platforms were all cleared, the launch of the name, the sought after users and the figure of Wang Sicong behind it are undoubtedly good news for the market and the industry.
In 2021, China's digital collection market size reached 280 million yuan
According to the "China Digital Collection Industry Research Report" (hereinafter referred to as the "Report"), global NFTs entered a period of climbing to achieve explosive growth in 2019, achieving a huge growth of 200 times in terms of market size. With the explosion of the meta-universe industry, the size of China's digital collection market reached 280 million in 2021. "In the future, if the industry-related policy boots are implemented and the secondary market is opened, the industry will achieve an explosive surge. It is predicted that in five years, the sales of digital collections can reach 28 billion yuan."
's rapid development momentum, considerable market space and good development prospects once attracted a large amount of capital and players. Public data shows that global NFT projects have soared since 2021, reaching 248 transactions and 3.99 billion US dollars. In contrast, the scale of financing this year has declined slightly, but it still reached 240 financings in the first half of the year, of which China ranked second among the 26 countries with 27 financings.
The domestic digital collection market continues to rise. In addition to the leading companies endorsing platforms, a large number of startup platforms have entered the market, and many of them have also obtained investments from VCs.
Take September as an example. At the beginning of the month, Perfect META, the digital collection platform of Yuanshi Digital Collection, completed a 5 million yuan angel round financing; in the middle, the digital art platform developer Huanbo officially announced that it had completed a angel round financing of thousands of yuan; a few days later, on September 19, Lingjing Digital (Beijing) Technology Co., Ltd. (hereinafter referred to as Lingjing Digital Technology) announced that it had completed a 10 million yuan A round financing, invested by Guangyun Fund; in mid-to-late September, Panzang Technology, a real asset antique Yuanshi Platform, also announced that it had completed a seed round financing of millions of yuan.
Although the investment stage is relatively early and the amount is not large, at this point in time, the successive financing news has brought warmth to the digital collection market in the cold winter. As the report said, capital's popularity for the digital collection industry is still maintaining this year, investment institutions continue to remain diversified, and domestic and foreign venture capital companies and investment funds have entered the market one after another.
VC partner who is concerned about the field of digital collections told the reporter of Meike that although the development of digital collections has made rapid progress, the risks and tests in it cannot be ignored: "For example, in terms of technology, financial security and even market environment, the digital collection industry has certain risks. But at the same time, we have also seen that supervision has done a lot of work in compliance management of , and relevant policies are constantly being improved. The industry still has a lot of room for development in the future, but it will develop healthily in a healthier and more orderly environment."
Daily Economic News
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