Source of this article: Times Finance Author: Xie Silin
The digital collection platform name Mint Town, which is related to Wang Sicong , welcomed a group of players on the first day of its release.
As of 10 pm on October 11, just 8 hours after Mingtang opened its subscription, Mingtang's founding collection "Creation Card" has accumulated 460,000 subscription numbers.
Source: Zhimingtang official website
Official introduction shows that Mingtang is a "meta-universe community integrating digital collection, entertainment and social interaction". The "creation card" will be their first digital collection, priced at 499 yuan and will be issued 5,000 copies. Based on this calculation, the total value of Mingtang’s founding collection was 2.495 million yuan.
In the future, the holders of the Creation Card will have the right to govern and vote for major decisions in the "Famous Town" of the virtual world. At the same time, creation cards will become a necessary raw material for Mingtang to issue new collections in the future. 8 creation cards are required for the issuance of collections in 2022, and the number will be reduced by half every year.
: 4,000 copies of the market will be circulated, 2,500 copies will be used for public lottery, 1,500 copies will be given priority to partners and for lottery and other activities. In addition, 1,000 creation cards will be left in the hands of the operation team to forge new collections. Calculated based on 2,500 collections used for public subscription, the winning rate for the first release is less than 6/1000.
Youduancai platform practitioners told Times Finance that generally speaking, the circulation of digital collections is generally maintained at around hundreds of copies, and the larger the circulation, the lower the value. Basically, the unit price of a thousand copies will be lower than the level of 100 yuan. It is rare for Mingtang to issue a large number and expensive ones.
Wang Sicong’s digital tunnel platform?
According to the official introduction, Mingtang platform is incubated by Rubik's Cube Entertainment Group. The group has sub-brands such as Ferris wheel ticketing, Banana Entertainment , Rubik's Cube Performing Arts, and its business covers the entire entertainment industry chain such as performance hosting, ticketing sales, and artist training.
According to reports, with the advantage of resources, Mingtang can cooperate with domestic and foreign animation games, entertainment performances and exhibitions, sports clubs, trendy artists and labels in the future to continuously launch scarce digital collections. At the same time, after December 2022, collectors will have the opportunity to redeem or give priority to buying tickets to popular performances, trendy toy figures and other physical items through the "Infinite Happy Pool" on the Mingtang platform.
But an important reason for Mingtang's popularity this time is the relationship between the platform and Wang Sicong.
Tianyancha data shows that Wang Sicong indirectly holds some shares of Shanghai Mint Town Art Co., Ltd. (hereinafter referred to as Banana Entertainment) by owning 27% of the shares of Shanghai Banana Planning Entertainment Culture Co., Ltd. (hereinafter referred to as Banana Entertainment). In the background introduction of the official website of Rubik's Cube Entertainment Group, Wang Sicong's Pusi Capital is also listed.
It is precisely because of this that a number of digital collection players believe that Mingtang is a digital collection platform founded by Wang Sicong. Among many digital collection communities, some people directly call the name "Sicong's platform" and use this as a selling point to promote it to players in Shuzang.
. In the subscription rankings for the first-time collection "Creation Card", three of the top ten users were named related to Wang Sicong's nickname "Principal". The first user was named "I am not the Principal", and the number of friends invited to subscribe is more than 14,000.
subscription has given birth to the industrial chain
However, Times Finance found that behind the more than 400,000 subscriptions, it is not necessarily the "real person" who does it.
Mingtang, in order to expand its own influence, refers to the general NFT digital collection issuance rules, and gives users certain rewards to attract new products. When a collector invites a user to subscribe, he or she can add another subscription number. The more users you invite, the greater the probability of winning.
At the same time, Mingtang also sets the subscription rankings based on the number of new recruits, and the top 100 will also receive additional rewards. The rules show that the first place in the subscription rankings can obtain a 2022 Macbook, an iPhone 14Pro, and 3 Creation Cards priority purchase quota; the second place is an iPhone 14Pro, and 2 Creation Cards priority purchase quota; the third place is only one iPhone 14, and 1 Creation Card priority purchase quota.
subscription rankings start at 4-50, and there are no prizes anymore, but you can get a priority purchase quota for 1 Creation Card, and you can get the next digital collection according to the ranking; 51-100 people can only get a priority purchase quota for 1 Creation Card.
According to Blue Whale Finance, Mingtang will open the circulation of collections in November. Currently, some people in the community have begun to sell the qualification for the first purchase of whitelists, with the quotation ranging from 2,000 yuan to 3,500 yuan.
physical prizes plus cash out space. Under the dual incentives, a gray industrial chain surrounding the rankings also appeared quickly. A salesman who helped collectors make the list told Times Finance that the current quotation of Mingtang platform is basically maintained at around 25 yuan for 50 people (the number of new users invited), which is 0.5 yuan for one person.
"In order to make the top three, a customer directly asked us to make 2,500 heads to lay the groundwork before applying. If the follow-up is not enough, then make up. There are many people who sprint to the top 100 and get rewards, and many people will ask us to make 1,000 heads directly." In this way, there may be a lot of water behind Mingtang's first collection creation card subscription for more than 400,000 yuan.
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