Driven from the epidemic from 2020 to 2021, although the social economy and market conditions have been severely suppressed, it is an unprecedented "big reform" from another dimension. Live streaming has developed with cloud computing, AI, big data and other technologies under the empowerment of 5G, and has become an indispensable online marketing sector in major industries. Especially the live broadcast of enterprises, during this epidemic prevention and control period, it shoulders the important task of epidemic prevention and control, resumption of work and production, and economic recovery.
In addition to the epidemic factors, the deeper reason for the short-term outbreak of corporate live broadcasts comes from the accelerated penetration of corporate digitalization. It is reported that the corporate live broadcast market will exceed 7.37 billion yuan in 2021. Enterprises in various industries in my country have a positive attitude towards live streaming and have achieved growth in adversity through corporate live streaming services.
Enterprise live broadcast is a network live broadcast system deployed on the service provider server, mainly providing live video services for enterprise-level users, including content dissemination, marketing customer acquisition and commercial applications. As a B-end live broadcast ecosystem, corporate live broadcast is different from C-end live broadcasts covering games, social networking, entertainment, etc. It is more practical and business-oriented, aiming to meet the marketing and management needs of enterprises in various industries such as education, medical care, and e-commerce.
Company live broadcast is divided into internal live broadcast and external live broadcast. Internal live broadcast is mainly reflected in the information transmission and work efficiency within the enterprise, such as internal training of the enterprise, external training of the enterprise, conference live broadcast, annual meeting live broadcast, etc. External live broadcast is an information dissemination activity between enterprises and external users and customers. Typical common ones include commercial activities, new product launch conferences, product promotions, etc.
The quality requirements of corporate customers for live broadcast products are constantly improving, driving corporate live broadcast service providers to provide them with more targeted live broadcast products, more detailed front-end full-process services, and relevant technical capabilities for continuous iteration and upgrading. The boundaries of corporate live broadcasts have been further expanded, and the product, service and technical capabilities have been advanced.
Which enterprise live broadcast platform is better? Regular live broadcast helps to build your exclusive corporate live broadcast room!
"If you want to do a good job, you must first sharpen your tools." Equipment is always the primary element of live broadcast. In a particular e-commerce live broadcast, the completeness and stability of equipment play an important role in the entire live broadcast.
In order to allow more companies and users to upgrade their products from traditional channels to live streaming and selling goods as soon as possible, live streaming and selling goods are launched on the live streaming system frequently, and it is fully combined with the original live streaming system products, allowing companies to join live streaming e-commerce in the original marketing scenarios, improving the efficiency of traffic conversion.
Frequently live broadcasting is one of the earliest corporate live broadcast platforms in China, serving thousands of companies and countless events. Through its rich technical accumulation and industry experience in the field of live broadcast services, in order to enable more companies and users to upgrade their products from traditional channels to live broadcasting goods as soon as possible, the live broadcasting goods function has been launched recently, and it has been fully combined with the original live broadcast system products, allowing companies to join live e-commerce in the original marketing scenarios, improving the efficiency of traffic conversion.
The full-line system products that are frequently broadcast live are not only permanently free, but also cancel online revenue sharing.
For small and medium-sized enterprises, sellers and individuals who want to promote and sell their products on WeChat through live broadcast, this may be an excellent opportunity to enter the live broadcast and sell goods. After obtaining the web background, corporate users can choose industry templates and set up a personalized interface according to actual conditions to fully display the brand image.
Enterprise live broadcast is no longer like the previous live broadcast industry, which casts a large network and even uses vulgar and kitsch content to attract the attention of the masses. Instead, it mainly uses precise delivery, and uses the dry goods, product information and other content shared by live broadcast companies to allow consumers in need to see and digest your sharing, so that your products can truly flow!
Enterprise live broadcast marketing through live broadcasts’ superior interactivity and communication, which can not only help companies spread the culture and products of their enterprises, but also rely on the dissemination of social circles of friends to quickly fission and better drive the development of enterprises.
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