"Step 2-3 needles per second" continuously.
Hair transplant On the operating table, Wang Jun (pseudonym) only remembers the pain that was piercing. It started at 12:20 noon and the entire operation lasted for nearly 9 hours. And this has also become the beginning of his life running around to protect his rights.
Guangzhou Beisheng Medical Beauty Clinic (hereinafter referred to as Beisheng Hair Transplantation) "ensures that the survival rate of hair follicles is not less than 95%", Wang Jun believes that the "bare head" visible to the naked eye is enough to prove that it has not achieved the promised effect. A year has passed, and no breakthrough has been found in the "identification" level.
A month ago, Beshen Hair Transplantation issued a statement saying that the photos and videos can prove that the patient's hair transplant surgery was successful. "Don't accept it." Wang Jun, who lost the case, was angry again. "I can't prove it. How did they prove that the survival rate of hair follicles reached 95%?"
Wang Jun insisted on an explanation. He was still consulting and proof, and his focus of life was firmly tied to hair transplant disputes.
"Hair loss crisis" is becoming a pain for many young people. Under the dual stimulation of appearance anxiety and advertising bombardment, consumers like Wang Jun who hope to change their image through hair transplantation are flocking to hair transplant institutions. A reporter from the Beijing News Beike Finance found that behind the overwhelming hair transplant advertisements is the surgical expenses that cost tens of thousands of yuan, and accompanied by loan disputes, false propaganda, difficulty in identification, and other problems, the hair transplant market is mixed.
During the visit to the hair transplant agency, although the hair follicle test results show that the reporter is in good condition and does not need hair transplant, the doctor still gave a treatment plan. For example, for problems such as thinning hair on the front of the forehead and thinner hair, drug injection can be used. "One injection is 3,900 yuan, 6 injections are given, the total price is more than 20,000 yuan."
Under the temptation of interests, there are institutions that recruit personnel for training, claiming that they only need 10,000 yuan in tuition fees and can learn advanced hair transplant technology as soon as one day. "The cost may only cost 200-500 yuan, but the income can reach 10,000 to 80,000 yuan," said the training institution.
temptation
low price "bombing": 1 yuan hair transplant change on 0,000 yuan
Because it is cheap, Mr. Cao became interested in hair transplantation and stepped on the "pit".
In July this year, he saw "1 yuan to plant 200 hair follicles unit" on an information software. After a private message, the customer service told me that you can bring 1 yuan and your ID card. The store is Zhongshan Xinsheng Hair Transplant. However, all the information advertised in the advertisement after arriving in the store is changed, and 1 yuan is just a gimmick. He recalled that the staff said there were only two options, one is 12,600 yuan and the other is 39,000 yuan.
"Get your phone, I'll help you get something." Mr. Cao told the reporter of Beike Finance that the staff helped him download Du Xiaoman. After taking ID photos and scanning his face, he paid 12,600 yuan in hair transplantation expenses and repaying them in 24 periods, with a total principal and interest of more than 15,000 yuan.
entered the store with the mentality of spending 1 yuan, but in fact he spent tens of thousands of yuan on loans. Mr. Cao rushed from Zhongshan to Zhuhai branch for 2,000 hair follicle unit transplants. A few months later, he felt that his hair was less than before the transplant.
This time hair transplant became a shadow in Mr. Cao's heart. "The operation failed", and the financial platform is still deducting funds.
In fact, hair transplantation is not low, but it is not uncommon to attract consumers with low prices. "Sleep for a few hours and grow a thick hair", hair transplant seems to be a cheap and simple project on short video platforms.
Hair transplant surgery is to transplant hair follicles from more parts of your own hair to sparse parts, and the surviving hair follicles can continue to grow after transplantation. The part where the hair follicles are removed is often located in the back occipital area.
Beike Finance reporters searched and saw that many institutions claimed that they could carry out hair transplants, among which " Beauty Spike " and "hairline" transplantation are popular projects, and the prices are mostly presented in the form of "packaging".
A top-ranked medical beauty institution store homepage shows that the price of "2,000 units of microneedle hair transplantation line" is 21,000 yuan, the price of "large-area hair transplantation" is 55,800 yuan, and the price of "1,000 units of cryptographic planting on the top of the head" is about 50,000 yuan. In addition, the price for the hair transplant failed repair project is more than 80,000 yuan.
"A hair follicle unit generally has 1-4 hairs." A reporter from Beike Finance learned from several hair transplant institutions that hair follicle units are the basic calculation unit .During the investigation, the reporter consulted institutions such as Yonghe Hair Transplantation , Barley Microneedle Hair Transplantation , Xinsheng Hair Transplantation , Beisheng Hair Transplantation, Yiduo Hair Transplantation and other institutions. When the unit price was mentioned, the staff did not give a positive answer, but asked whether they wanted to transplant hairline, hair condition or asked to add WeChat.
reporter learned that the price of hair transplantation in most institutions is 10-20 yuan per hair follicle unit. During the Double Eleven promotion period, there are many institutions with unit prices below 10 yuan.
times the cost of hair transplantation and packaging can cover 1,000 units of hair follicles, and the unit price is less than 3 yuan. Beisheng Hair Transplant Staff said this is a limited-time activity and only 1,000 units of hair follicles are available for the first time of hair transplantation. In Xinsheng Hair Transplantation, 1,000 hair follicles can be planted for 3,888 yuan. "The excess units are charged at a 30% discount of the original price of 10 yuan."
What are the differences between hair transplant projects at different prices? According to staff from multiple institutions, the price difference mainly lies in different technologies, and the corresponding hair transplant effects achieved by each technology are different.
"The 10 yuan is FUE technology, the traditional gem knife and tweezers planting" "The 13 yuan is microneedle technology". The staff of Dabae micro-needle hair transplantation told Beike Finance that the former technology requires holes first, and the transplantation is done with tweezers. It is trauma. After the operation, there are more blood scabs and , which is slow to recover, low transplant density, and the direction of hair transplantation is not easy to control. The latter technology has the advantages of fast recovery, high density and natural direction.
Experience
Test says "can cure but not cure" , Doctor Recommended 20,000 yuan injection
" hair loss economy" brings fire planting business.
In the bustling business district in the city center, hair transplant institutions can always be seen. After entering the glass door, registering personal information and waiting for a short time, the staff in a neat suit will take the visitor to the clinic. Immediately afterwards, another staff member began to consult about the hair condition and the necessary steps before hair transplantation - hair follicle testing.
Recently, a reporter from Beike Finance visited hair transplant institutions in Guangzhou and Beijing. Outside the Yonghe Hair Transplantation Clinic Room in Tianhe District, Guangzhou, customers came to consult one after another. The reporter conducted inspections on the forehead, top of the head, sides, back pillow and other parts step by step. At the same time, he was asked about sleep, stress, and whether the family had a history of hair loss.
Yonghe hair transplant. Photo by Xi Lili, reporter of Beijing News
After several processes such as front desk, reception staff, and testing staff, the reporter was taken to Yonghe Hair Transplantation Doctor's Clinic. "From the third gaze, your hairline cannot be lowered at all. If it is lowered, it will not look good." The doctor said that according to hair loss and test results, it is diffuse hair loss, but the overall hair condition is good.
"(Our) hair transplantation is divided into two types. If you shave your hair, it costs 20 yuan per unit of hair follicles, and it costs 40 yuan if you don't shave your hair." Guangzhou Yonghe Hair Transplantation Doctor told reporters that in general, most customers choose to shave their hair after shave, and only some Internet celebrities choose not to shave their hair because of the special nature of the work. "He needs to start a live broadcast the next day."
According to personal hair loss, transplant density and hair follicles resources in the posterior occipital area, etc., the number of hair follicles required for each consumer is quite different, but transplanting thousands of hair follicles units in one hair transplant surgery is a common situation. The above doctor said that judging from the relatively thick hair volume of the reporter, it will cost up to tens of thousands of yuan if you choose hair transplant.
"You don't have to come here at all." Although the test results show that the reporter is in good condition and is "treatable or not", the doctor still gave a suggestion. Among them, in response to problems such as thinning hair on the front of the forehead and thinner hair, he said that the hospital's drug injection can be used. "One injection is 3,900 yuan, 6 injections are given, the total price is more than 20,000 yuan." During the visit of
, the reporter's new hair transplant in , , Chaoyang District, Beijing, was also recommended to not require hair transplant, but he also received a drug injection "maintenance" therapy priced at nearly 20,000 yuan.
New hair transplant hair follicles test results show that the reporter's main problems include the need to transplant 2,500 hairs; the hair density is very low, the hair diameter is very thin; some hair follicles have shriveled, etc.
detection report.Photo by Xi Lili, reporter of Beijing News
The doctor assistant who was tested did not recommend hair transplantation by reporters. She said that "the scalp environment is relatively healthy" and "there is no need for hair transplantation", but "maintenance" is required. She recommended drug injection treatment plans to reporters and actively stated that she could pay in installments through third-party financial platforms.
reporter saw in the doctor's office of the hospital that this therapy is called "scalp activation therapy" and the unit price is 6,000 yuan. The doctor said that a course of treatment requires three injections, once a month, with a total price of 18,000 yuan. A physical examination is required in the hospital before injection, and the physical examination costs 280 yuan.
"Medical installment can be carried out, and we have cooperation with Baidu ." The doctor said that there are currently discounts on the event, but it is necessary to decide whether to undergo treatment on the same day, otherwise the discounted quota will no longer be retained.
hair care price list. Photo by Xi Lili, reporter of Beijing News
At present, major medical beauty institutions and specialized hair transplant institutions are competing fiercely for customers, and free hair follicle testing projects have become the "standard configuration". A reporter from Beike Finance noticed that in Dianping's hair transplant and hair care area, almost every large institution has launched a low-priced hair follicle detection project, with prices ranging from 9 yuan per time to 0.1 yuan a symbolic fee. There are also institutions that directly issue free hair follicles detection. Taking Beijing Xinsheng Hair Transplantation and Hair Follicle Test as an example, the group purchase price is 0.1 yuan, and more than 30,000 people have consumed it.
In addition, the growth in the size of the hair transplant market has given rise to low-priced or even free hair transplant options. For example, on Dianping , Biliansheng launched a free hair transplant experience for the top two 200 units of hairline every day.
controversy
identification has no way, hair follicle survival rate more puzzle
hair follicle survival rate is a reassurance for hair transplant institutions to give customers, but it has also become a weapon hanging on this industry.
At present, hair transplant institutions often dispel consumer concerns by agreeing to survive rate in contracts. In fact, there is a problem of identification of survival rates. If consumers request a refund on the grounds that they have not met the promised survival rate, the contract agreement will be difficult to fulfill.
In November 2019, after 4,500 hair follicle units were transplanted at Beisheng Hair Transplant, Wang Jun said that his hair has not improved significantly. The hair transplant contract he presented to reporters showed that Beshen's hair transplant "guaranteed that the survival rate of hair follicles is not less than 95%."
photo provided by the interviewee.
"Survival Rate Guarantee" section shows that if the survival rate of hair follicles does not meet the above standards due to surgical technology and operation factors, the institution can repair or refund the cost of the unsurvived part of the operation for free.
Wang Jun originally thought that the "bare head" visible to the naked eye could prove that the hair transplant did not achieve the promised effect, but the gap between him and the overhead photos taken by Beshen Hair Transplant was huge. "The top of my head was bald when I took photos. Beisheng hair transplantation reduced the light, and the photography effect was very different." Wang Jun believed that since the difference in the appearance of hair transplantation was too big, as long as the hair follicle survival rate was proved that the hair transplantation surgery failed, it can be said that the hair transplant surgery failed.
x hair transplant photos taken. Photo provided by the interviewee
Photo taken by Wang Jun himself.
"Since the hair transplantation agency dares to promise, there is naturally a place to do the appraisal, so I wrote a complaint." Since then, Wang Jun contacted the local government hotline, medical dispute mediation committee, and medical association, and all received replies that cannot be appraised.
He consulted some unofficial institutions one after another, but it was still fruitless.
During the trial of the case, Wang Jun applied for identification as a plaintiff, including the survival rate of hair follicles implanted in the hair transplant area; whether the scalp can be seen after the operation; whether there are obvious scars in the short hair state in the hair removal area.
The Yuexiu District People's Court of Guangzhou City, Guangdong Province, confirmed that the Guangdong Hengzheng Judicial Appraisal Institute will appraise the above matters. The judgment shows that the institute replied to the court on December 11, 2020 after review, and refused to accept the matters on the grounds that it exceeded its judicial appraisal business scope.
The court ruled that the plaintiff's evidence was not enough to prove that the defendant had breach of contract, nor was it enough to prove that there was a refund clearly agreed by both parties in this case, and that the legal consequences of inability to provide evidence should be borne. Therefore, the plaintiff's claim that the defendant would return the surgical fee of 24,184 yuan, and the reason was lacking, so it was not supported.
In October this year, Beisheng Hair Transplantation issued a statement on the dispute between the two, "Photoes and videos can prove that the patient's hair transplant surgery was successful, and the court's judgment has found out the facts and does not support the patient's claim that the surgery failed." Beisheng Hair Transplantation said that Wang Jun "published false articles and fictional pictures on various platforms to slander our clinic."
Wang Jun insisted on defending his rights and asked for an explanation. In the materials sent to Beike Finance reporters, in addition to the basic situation description, he sorted out 16 folders of evidence.
Recently, a reporter from Beike Finance consulted Besheng hair transplant as a consumer. The staff said that they did not provide a promise of hair follicle survival rate. Now that the hair transplant technology is mature, survival is not a problem.
"In the hair transplant industry, it is said that the survival rate of hair follicles is 95%, but there is currently no professional organization to identify specific data. I have signed a specific digital commitment with you. Is this contract meaningless? "The above-mentioned staff said that hair transplant is a plastic surgery project, and the difference can be seen from the naked eye after the operation. There are no obvious sparse or blank areas. The hair growth direction is consistent and naturally beautiful, which means it is successful. If there are sparse or blanks, free secondary reseeding can be performed after the operation.
After that, the reporter consulted Yonghe hair transplantation, and the staff also said, "The survival rate cannot be identified." It said that in the past, Yonghe hair transplant promised a survival rate of more than 95%, but there was no third-party agency that could identify the survival rate. "So we don't care about the survival rate now. As long as you think it's not thick and the effect is not good, then it's enough to repair it for free."
However, the reporter interviewed several hair transplant institutions and found that the publicity that the survival rate of hair follicles can reach 95% to 98% is still widely present. Among them, the staff of Biliansheng Hair Transplantation and Xinsheng Hair Transplantation said that the survival rate of more than 95% of the hair follicles was guaranteed, while the number mentioned by the staff of Dabae Micro-needle Hair Transplantation was above 96%, and Yiduo Hair Transplantation said that the survival rate was above 98%.
is a promise of difficult to quantify effect, and on the other hand, it is a low-priced customer acquisition method such as free hair transplant and free hair transplant. Hair transplant has become one of the hardest-hit areas for complaints in plastic surgery projects.
Black Cat Complaint Data shows that since 2021, there are 94 complaints involving "hair transplantation", and the top three complaints are Yonghe Hair Transplant, Xinsheng Hair Transplant, and Biliansheng Hair Transplant. In terms of the amount involved in litigation, 45 cases are 10,000 to 100,000 yuan, accounting for nearly 50%. As for the complaints, the main ones are false, exaggerated publicity, poor hair transplantation effect, forced induce consumption, etc.
reporter searched on the Judicial Documents Network and found that there were no less than a hundred disputes caused by failure of hair transplantation, and consumers were often sentenced to lose the case because it was difficult to identify or provide evidence.
Xiaoqu from Hangzhou, Zhejiang told reporters that a year ago, more than 40,000 yuan was spent on hair transplantation in Yonghe, Jiaxing, and 2,550 units of hair were transplanted. The agreement showed that the survival rate of hair follicles was guaranteed to reach more than 95%. One year after the operation, folliculitis problems often appeared on her head, and the visual hair volume did not improve compared with before the operation. "The solution they gave is to replant for free, but I can't replant again."
Also a year ago, after Ms. Hou conducted hair follicle testing in Yonghe, Guangzhou, the other party recommended purchasing a maintenance project, promising that after treatment, the effect of "complete coverage of both sides of the head, only the width of the hair seam remained". She paid more than 30,000 yuan in advance and afterwards, and received seven mesoderm injections and six maintenance treatments.
"I actively cooperated with the treatment for a year, and there was no effect. I asked the hospital to refund the money for a full refund. Their solution is to give me three times of mesoderm treatment, or to refund the money for mesoderm in 3." Ms. Hou said that this was not the solution she wanted.
Business
Hair transplant training " Quick " , "Learn faster for a day"
"Zero foundation teaching" "Contact the light medical beauty industry and master wealth password"...
While the hair transplant market is booming, a number of hair transplant training institutions were born, claiming that they can learn from zero foundation, and the content includes various "exclusive" technologies and technologies used by large institutions.
Hair Transplant Training Advertisement. Website screenshot
training not only has a low threshold, but also can be "quickly". A reporter from Beike Finance consulted several training institutions and found that it was generally promised to ensure that hair transplant technology is learned within three days, and the fee was about 10,000 yuan.
"The most popular thing in the plastic surgery industry in 2021 is hair transplantation." A reporter from Beike Finance saw the "Wheat Hair Transplant Training" headquartered in Shenzhen on multiple web pages. The staff in charge of the training told the reporter that the cost of a customer in the hair transplant industry may only cost 200-500 yuan, but the income can reach 10,000 to 80,000 yuan, and there is zero risk, which is safer than micro plastic surgery, and the survival rate of hair transplantation is as high as 96%.
Take the "Hair Transplantation Eyebrow Transplantation All-Ranking Disciple Class" for wheat hair transplant training as an example. The study time is 3 days. The learning areas include hair, beard, sideburns, hairline, ( burn , private) reconstruction implantation, eyebrows, etc. The original price is 118,000 yuan, and now it costs 9,800 yuan.
reporter saw a technical content of the lecture, including the transplanting technology of more well-known institutions such as Kefayuan Hair Transplant , Xinsheng Hair Transplant, Biliansheng Hair Transplant, Yonghe Hair Transplant, and other real-person modeling operations, and provides content on institutional marketing operations such as "how to establish hair transplant source channels", "various marketing plans", "customer source development and channel construction".
"Learn fast in one day." The staff of Maizi Hair Transplant Training told reporters that most of them can be learned in two days.
During the consultation, the staff also sent many videos, and students from different regions shouted in unison: "We have learned it in two days." The staff promised that if they did not learn it after 3 days, they could join the training class repeatedly for study.
Regarding the employment status of students after graduation, the staff member said that customers need to find them themselves. Some people can earn 200,000 yuan a month, and some can only undergo one operation a month.
reporter noticed that the illegal business of "black institutions" has become one of the chaos in the hair transplant market. Zoucheng, Shandong Province A case released in August this year showed that in February 2020, after seeing the advertisement of the Beauty House tattoo shop, Zhang went to the store for hair transplantation and paid 10,000 yuan. A few days later, the hair fell off and then underwent hair transplant regeneration, but it still failed and caused large-scale allergies and infections on the scalp.
The court ruled that the tattoo shop does not have the qualifications for medical beauty hair transplantation. It is a presumption that the defendant is at fault for the beauty and medical behavior of the plaintiff and should bear the corresponding liability for damages.
track
Four types of institutions compete on the same stage , and the gross profit margin of hair transplant exceeds 4470%
Nowadays, the post-90s and even the post-00s have joined the "hair loss army", and the "hair loss crisis" has made hair transplantation a golden track.
On June 17 this year, Yonghe Medical Group Co., Ltd. (referred to as Yonghe Hair Transplant), which started with the planting business, submitted an application for listing to the Hong Kong Stock Exchange main board, which is called the "first hair transplant stock" in the market. The prospectus shows that it has operated 51 medical institutions in 50 cities in China and is equipped with a medical team of about 1,200 people, including 229 registered doctors and 930 nurses, exceeding the second and third places in the industry combined.
According to National Health Commission data, the number of people with hair loss in my country exceeds 250 million, and it is showing a trend of younger age. However, compared with the actual number of people suffering from hair loss, the number of people receiving hair transplant medical services in China is relatively small. Yonghe Hair Transplantation Prospectus quoted Frost and Sullivan data. In 2020, hair transplant surgery performed in China was only about 516,000, and the penetration rate of was 0.21%, indicating that market demand has not been met.
The prospectus is expected to receive hair transplant treatment, and there is huge potential for future growth. The market size of hair transplant medical services in China in 2020 was 13.4 billion yuan. In 2025, the market size will reach 37.8 billion yuan, with a compound annual growth rate of 23.0%. By 2030, the market size will further grow to 75.6 billion yuan, with a compound annual growth rate from 2025 to 14.9%.
maintains optimistic expectations for market size growth, while data shows that this industry has the characteristics of high gross profit margins, which is enough to trigger fierce competition. Yonghe's total hair transplant revenue increased from RMB 934 million in 2018 to RMB 1.64 billion in 2020, and the gross profit margin remained above 70% all year round, of which the gross profit margin in 2020 was 74.6%.
Currently, hair transplant institutions can be divided into four categories, and the market share of public hospitals is low.According to Frost & Sullivan data, among the four major categories, the market share of hair transplant departments in public hospitals in 2020 was only 14.8%, the market share of chain hair transplant institutions was 23.9%, and the share of hair transplant departments in beauty institutions was 15.7%; the market share of other private hair transplant institutions reached 45.6%.
fierce competition in the market has emerged. As the largest hair medical service provider in China in 2020, Yonghe Hair Transplant's market share in the hair transplant medical service market and the medical care service market was about 11% and 5% respectively.
grabs the food market, and private institutions are working hard on marketing and promotion. From 2018 to 2020, Yonghe Hair Transplant's sales and marketing expenses were RMB 464 million, RMB 650 million and RMB 780 million, respectively, accounting for 49.6%, 53.1% and 47.6% of operating income, respectively. Almost half of the revenue is spent on sales and marketing.
In September this year, Zhang Tong, co-founder of Xinsheng Group, said in an interview with the media that Xinsheng Hair Transplant has a listing plan, but there is no clear timetable yet and no external capital has been introduced at present.
Stimulated by huge market potential and high gross profit margins, more companies are joining the competition in the hair transplant market, and standardization of business qualifications, personnel technology, doctor-patient relationships, etc. may be an important yardstick for consumer voting.
Beijing News Shell Finance Reporter Xi Lili Editor Wang Jinyu Proofreading Li Shihui
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